SlideShare a Scribd company logo
1 of 13
Download to read offline
@guptaniyati
niyati.gupta@monster.com
Topics I will cover today…

 •    Some SMS facts and stats…
 •    Previous research on SMS Usability/UX
 •    Recent research studies at Monster.com
 •    Designing for SMS




                                               2
SMS Facts and Stats

        •    First used in December 1992.
        •    Most widely used data application in the
             world.
        •    6.9 trillion SMS messages were sent in 2010.
             SMS traffic is expected to break 8 trillion in
             2011. (GSM Report)
        •    31% of U.S. adults prefer to be reached by
             text message rather than a voice call on their
             mobile phone. (Pew Research Center 2011)


http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobilemessaging
http://mashable.com/2011/09/19/31-of-u-s-adults-prefer-to-be-reached-by-text-message-study/
Two Co-dependent Tracks

 SMS Usability on different mobile devices
    •    Smart phones vs. simple phones
    •    Touch screen vs. non-touch screen

 SMS based services:
    •    BOA Banking, Google search, Facebook
         social networking, AT&T account
         management and bill payment




                                                4
SMS Usability Research
                         SMS Usability on iPhone by Willems

                                          
                         •  Balloon/ bubble type- conversation
                         style
                         •  Less number of steps to send a new
                         message and to continue a
                         conversation as compared to other
                         phones.

                                                                                      
                                                                       •  Less space available for the bubble
                                                                       view of your conversation when
                                                                       keyboard scrolls into view, esp. in
                                                                       landscape mode.
                                                                       •  Once keyboard is on the screen, you
                                                                       cannot get rid of it!
                                                                       •  Manually turn on Character Count..

               http://usabilityramblings.wordpress.com/2010/07/16/sms-on-iphone/
SMS Usability Research
                         A usability comparison of three alternative
                         message formats for an SMS banking service
                         Research by Peevers et al (2008)                   Abbreviations/ Alpha
                                                                            Txt to 466453 for results, eg,
                         "    Compared usability of three types of          Txt ‘ACT Info’ for account
                              message input format for an SMS banking       information, Txt ‘BILL PAY’ for
                                                                            making a payment.
                              service.
                         "    74 participants used all 3 formats to carry
                              out 3 banking transactions.                   Numbers
                                                                            Txt 1) Acount info, 2) Bill
                         "    Findings:                                     payment, 3) Transfers 4)
                                                                            Check balance
                              "    Abbreviations and numbers performed to
                                   generally equal levels.
                              "    Free-form performed the worst.           Free Form
                                                                            I want to check my account
                                                                            information for my checking
                                                                            account.



  http://www.sciencedirect.com/science/article/pii/S1071581907001279
Monster SMS Research Study 1
                               Reactions to receiving SMS job alerts

                               Research on New Options New Mexico website features:
                               "     New options New Mexico website is the W.K. Kellogg Foundation’s multi-
                                    year initiative to create new pathways to employment for young adults. In
                                    June 2011, we gathered feedback about this website and its features from 14
                                    job seekers in Albuquerque, NM.


                               Findings:
                               "    The ability to receive text job alerts was the most well-received feature.
                               "     Most wanted to receive texts daily, or as often as jobs are posted.
                               "    10 out of 14 participants had a smart phone
                               "    11 of 14 participants had an unlimited text data plan.
Monster SMS Research Study 1
                               Reactions to receiving SMS job alerts

                               Main finding:
                               "    Young adults lead a mobile lifestyle, and rely on mobile communication
                                    methods, particularly texting.

                                             “I’d rather have it on my phone than my computer
                                             because I can’t bring my computer with me. The phone
                                             is small…you use your phone more often.”



                                             “I like the texts…For me, I don’t check my email…I
                                             never do.”




                                             “I don’t use a computer anymore. I do everything
                                             on my phone.”
Monster SMS Research Study 2
                               Job/Candidate Search SMS App

                               Research on new SMS app for job seekers and employers
                               "    Aim to help hourly job seekers find jobs and help employers find hourly workers that match
                                    on basic requirements such as location, industry-type, salary, work schedule etc.
                               "    In September 2011, we gathered feedback about this SMS application from 7 employers and
                                    7 job seekers in retail, hotel and restaurant industries in Cambridge and Maynard, MA.

                                    Employer: Create Profile Process            Seeker: Job alert and apply error
Monster SMS Research Study 2
                               Job/Candidate Search SMS App

                               Main findings:
                               "    Participants found SMS based solution more tech-advanced and
                                    quicker than their existing hiring or job search process.
                               "    Participants wanted to know exactly where they were in the process
                                    when registering or creating a profile (Step 2 of 7)
                               "     Proper sentence structure and punctuation was important.
                                    (Limitation 160 characters)
Designing for SMS- based service

 •    Different devices
 •    Pricing concerns
 •    Error recovery
 •    Response timing
 •    Spam/ security concerns
 •    Character count
 •    …
Let’s txt! 


     IDK       HRU



     NVM       BFF



     ROTFL     TY



     143       GN, SD, TTYL
Thx! 


             @guptaniyati
niyati.gupta@monster.com




                       Note to all parents:

More Related Content

Similar to OMG! UX of SMS

New Mobile Strategies for Recruiters
New Mobile Strategies for RecruitersNew Mobile Strategies for Recruiters
New Mobile Strategies for RecruitersChris Hoyt
 
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...Copernica BV
 
Designing and deploying mobile user studies in the wild: a practical guide
Designing and deploying mobile user studies in the wild: a practical guideDesigning and deploying mobile user studies in the wild: a practical guide
Designing and deploying mobile user studies in the wild: a practical guideKaren Church
 
Making The Leap From Web To Mobile
Making The Leap From Web To MobileMaking The Leap From Web To Mobile
Making The Leap From Web To MobileKris Mihalic
 
11.efficient cell phone keypad designing for bangla sms using english alphabets
11.efficient cell phone keypad designing for bangla sms using english alphabets11.efficient cell phone keypad designing for bangla sms using english alphabets
11.efficient cell phone keypad designing for bangla sms using english alphabetsAlexander Decker
 
Conversational Business - Trends
Conversational Business - TrendsConversational Business - Trends
Conversational Business - TrendsGeorgian
 
CHAPTER FIVE adm commn.pptx
CHAPTER FIVE adm commn.pptxCHAPTER FIVE adm commn.pptx
CHAPTER FIVE adm commn.pptxwube3
 
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
 
Courtland brooks-whitepaper---mobile-dating
 Courtland brooks-whitepaper---mobile-dating Courtland brooks-whitepaper---mobile-dating
Courtland brooks-whitepaper---mobile-datingBrian Challberg
 
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdfDodds kemal slideshow_pdf
Dodds kemal slideshow_pdfSpecialk Dodds
 
Mobile market research: a new drink or old wine in a new bottle?
Mobile market research: a new drink or old wine in a new bottle?Mobile market research: a new drink or old wine in a new bottle?
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
 
Leslie townsend communities - 2013
Leslie townsend   communities - 2013Leslie townsend   communities - 2013
Leslie townsend communities - 2013Ray Poynter
 
Sasha England - Top Mobile Trends
Sasha England - Top Mobile TrendsSasha England - Top Mobile Trends
Sasha England - Top Mobile TrendsTheMLS
 
Mobile Email Marketing 101
Mobile Email Marketing 101Mobile Email Marketing 101
Mobile Email Marketing 101Blue Sky Factory
 
Mosio's Text a Librarian Dominican University
Mosio's Text a Librarian Dominican UniversityMosio's Text a Librarian Dominican University
Mosio's Text a Librarian Dominican UniversityMosio / Text a Librarian
 

Similar to OMG! UX of SMS (20)

New Mobile Strategies for Recruiters
New Mobile Strategies for RecruitersNew Mobile Strategies for Recruiters
New Mobile Strategies for Recruiters
 
ICT4D Quick Guide
ICT4D Quick GuideICT4D Quick Guide
ICT4D Quick Guide
 
Chi2009 medhi toyama_2
Chi2009 medhi toyama_2Chi2009 medhi toyama_2
Chi2009 medhi toyama_2
 
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...
Copernica DM Summit 2012: Lonneke Spinhof - UX in e-mailmarketing, spreek de ...
 
Designing and deploying mobile user studies in the wild: a practical guide
Designing and deploying mobile user studies in the wild: a practical guideDesigning and deploying mobile user studies in the wild: a practical guide
Designing and deploying mobile user studies in the wild: a practical guide
 
Making The Leap From Web To Mobile
Making The Leap From Web To MobileMaking The Leap From Web To Mobile
Making The Leap From Web To Mobile
 
11.efficient cell phone keypad designing for bangla sms using english alphabets
11.efficient cell phone keypad designing for bangla sms using english alphabets11.efficient cell phone keypad designing for bangla sms using english alphabets
11.efficient cell phone keypad designing for bangla sms using english alphabets
 
Conversational Business - Trends
Conversational Business - TrendsConversational Business - Trends
Conversational Business - Trends
 
CHAPTER FIVE adm commn.pptx
CHAPTER FIVE adm commn.pptxCHAPTER FIVE adm commn.pptx
CHAPTER FIVE adm commn.pptx
 
Designing for Context
Designing for ContextDesigning for Context
Designing for Context
 
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014
 
The mobile ecosystem
The mobile ecosystemThe mobile ecosystem
The mobile ecosystem
 
Instant Messaging Trends & Practice
Instant Messaging Trends & PracticeInstant Messaging Trends & Practice
Instant Messaging Trends & Practice
 
Courtland brooks-whitepaper---mobile-dating
 Courtland brooks-whitepaper---mobile-dating Courtland brooks-whitepaper---mobile-dating
Courtland brooks-whitepaper---mobile-dating
 
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdfDodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
 
Mobile market research: a new drink or old wine in a new bottle?
Mobile market research: a new drink or old wine in a new bottle?Mobile market research: a new drink or old wine in a new bottle?
Mobile market research: a new drink or old wine in a new bottle?
 
Leslie townsend communities - 2013
Leslie townsend   communities - 2013Leslie townsend   communities - 2013
Leslie townsend communities - 2013
 
Sasha England - Top Mobile Trends
Sasha England - Top Mobile TrendsSasha England - Top Mobile Trends
Sasha England - Top Mobile Trends
 
Mobile Email Marketing 101
Mobile Email Marketing 101Mobile Email Marketing 101
Mobile Email Marketing 101
 
Mosio's Text a Librarian Dominican University
Mosio's Text a Librarian Dominican UniversityMosio's Text a Librarian Dominican University
Mosio's Text a Librarian Dominican University
 

Recently uploaded

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusZilliz
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 

Recently uploaded (20)

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 

OMG! UX of SMS

  • 2. Topics I will cover today… •  Some SMS facts and stats… •  Previous research on SMS Usability/UX •  Recent research studies at Monster.com •  Designing for SMS 2
  • 3. SMS Facts and Stats •  First used in December 1992. •  Most widely used data application in the world. •  6.9 trillion SMS messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011. (GSM Report) •  31% of U.S. adults prefer to be reached by text message rather than a voice call on their mobile phone. (Pew Research Center 2011) http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobilemessaging http://mashable.com/2011/09/19/31-of-u-s-adults-prefer-to-be-reached-by-text-message-study/
  • 4. Two Co-dependent Tracks SMS Usability on different mobile devices •  Smart phones vs. simple phones •  Touch screen vs. non-touch screen SMS based services: •  BOA Banking, Google search, Facebook social networking, AT&T account management and bill payment 4
  • 5. SMS Usability Research SMS Usability on iPhone by Willems  •  Balloon/ bubble type- conversation style •  Less number of steps to send a new message and to continue a conversation as compared to other phones.  •  Less space available for the bubble view of your conversation when keyboard scrolls into view, esp. in landscape mode. •  Once keyboard is on the screen, you cannot get rid of it! •  Manually turn on Character Count.. http://usabilityramblings.wordpress.com/2010/07/16/sms-on-iphone/
  • 6. SMS Usability Research A usability comparison of three alternative message formats for an SMS banking service Research by Peevers et al (2008) Abbreviations/ Alpha Txt to 466453 for results, eg, "  Compared usability of three types of Txt ‘ACT Info’ for account message input format for an SMS banking information, Txt ‘BILL PAY’ for making a payment. service. "  74 participants used all 3 formats to carry out 3 banking transactions. Numbers Txt 1) Acount info, 2) Bill "  Findings: payment, 3) Transfers 4) Check balance "  Abbreviations and numbers performed to generally equal levels. "  Free-form performed the worst. Free Form I want to check my account information for my checking account. http://www.sciencedirect.com/science/article/pii/S1071581907001279
  • 7. Monster SMS Research Study 1 Reactions to receiving SMS job alerts Research on New Options New Mexico website features: "  New options New Mexico website is the W.K. Kellogg Foundation’s multi- year initiative to create new pathways to employment for young adults. In June 2011, we gathered feedback about this website and its features from 14 job seekers in Albuquerque, NM. Findings: "  The ability to receive text job alerts was the most well-received feature. "  Most wanted to receive texts daily, or as often as jobs are posted. "  10 out of 14 participants had a smart phone "  11 of 14 participants had an unlimited text data plan.
  • 8. Monster SMS Research Study 1 Reactions to receiving SMS job alerts Main finding: "  Young adults lead a mobile lifestyle, and rely on mobile communication methods, particularly texting. “I’d rather have it on my phone than my computer because I can’t bring my computer with me. The phone is small…you use your phone more often.” “I like the texts…For me, I don’t check my email…I never do.” “I don’t use a computer anymore. I do everything on my phone.”
  • 9. Monster SMS Research Study 2 Job/Candidate Search SMS App Research on new SMS app for job seekers and employers "  Aim to help hourly job seekers find jobs and help employers find hourly workers that match on basic requirements such as location, industry-type, salary, work schedule etc. "  In September 2011, we gathered feedback about this SMS application from 7 employers and 7 job seekers in retail, hotel and restaurant industries in Cambridge and Maynard, MA. Employer: Create Profile Process Seeker: Job alert and apply error
  • 10. Monster SMS Research Study 2 Job/Candidate Search SMS App Main findings: "  Participants found SMS based solution more tech-advanced and quicker than their existing hiring or job search process. "  Participants wanted to know exactly where they were in the process when registering or creating a profile (Step 2 of 7) "  Proper sentence structure and punctuation was important. (Limitation 160 characters)
  • 11. Designing for SMS- based service •  Different devices •  Pricing concerns •  Error recovery •  Response timing •  Spam/ security concerns •  Character count •  …
  • 12. Let’s txt!  IDK HRU NVM BFF ROTFL TY 143 GN, SD, TTYL
  • 13. Thx!  @guptaniyati niyati.gupta@monster.com Note to all parents: