How to create a great Web Strategy Presentation

How to create a great
Marketing Strategy
Presentation
Get out of the prison of not being
able to sell // market // promote
because you are humane /
spiritual / green / concerned /
free // whatever, dude. peace.
Wednesday, August 24, 16

Generamos más negocios para tu empresa en internet
Agenda
Brief presentation of our areas of expertise: high tech,
marketing, sales, content, SEO.
Examples and recommendations for immediate improvements
in conversion and sales
Next steps

1cwcom

Generamos negocios para tu empresa en internet
[[ By the way, sliders and large
images should be avoided on
important pages such as the home
page. Clickthrough is close to zero.
We’ve arrived to that conclussion
over and over via user and
automated tools ]]

Gráﬁca del modelo
actual
MX$0
MX$1,000,000
MX$2,000,000
MX$3,000,000
MX$4,000,000
MX$5,000,000
MX$6,000,000
Clientes
✴ 280 prospectos / 28 clientes / 252 prospectos restantes

Ventas adicionales a partir
de prospectos no cerrados
✴ 252 prospectos / 25 ventas recuperadas / $18.0 M
MX$0
MX$1,000,000
MX$2,000,000
MX$3,000,000
MX$4,000,000
Clientes

Estimaciones de leads
✴ 600 prospectos / 60 clientes / $48.21M
MX$0
MX$2,000,000
MX$4,000,000
MX$6,000,000
MX$8,000,000
Clientes

Estimaciones de leads
✴ 800 prospectos / 80 clientes / $64.28 M
MX$0
MX$2,500,000
MX$5,000,000
MX$7,500,000
MX$10,000,000
Clientes

Retención y ventas adicionales
a clientes existentes
Clientes
MX$0
MX$2,250,000
MX$4,500,000
MX$6,750,000
MX$9,000,000
$.47 M - $1.1M
$2.2 M - $8.1 M

Rango $.47M - $1.1M
MX$0
MX$300,000
MX$600,000
MX$900,000
MX$1,200,000
MX$0
MX$750,000
MX$1,500,000
MX$2,250,000
MX$3,000,000
Clientes
✴ El 20% de los clientes en este rango podría consumir más como se
muestra en la gráﬁca.

Rango $2.2 M - $8.1M
MX$0
MX$2,250,000
MX$4,500,000
MX$6,750,000
MX$9,000,000
MX$0
MX$3,750,000
MX$7,500,000
MX$11,250,000
MX$15,000,000
Clientes
✴ El 20% de los clientes en este rango podría consumir más como se
muestra en la gráﬁca.

Recommendation 1.
Implement Heatmaps and
Usabilty Testing ASAP

Recommendation 2:
Audit

Recommendation 2:
Measure Everything

Recommendation 4:
Decide upon Key
Business Metrics.

Recommendation 5:
Work with #BrightPeople
and #BrightCompanies
and #WiserKids.

#BrightPeople
#BrightCompanies
#ScaleUp

Additional Heatmap Examples

Recommendation
Double-check which Wordpress theme / design you choose.
Install CrazyEgg Trial (area.mx/crazyegg)

Recommendation 2.
Webforms throughout the website
Generate more leads / subscribers throughout the website,
not only in the contact form.
Shouldn’t compete with ecommerce. Be careful.
Check examples of high converting websites.

Generamos más negocios para tu empresa en internet33

Test some of these formats
Newsletter only
Full form

Formulario de suscripción a
newlsetter
Only name and email
Generate leads
Right column
Suscribirme
nombre
email
En Tu Casa Express tus datos
están seguros. Revisar política
de privacidad
Suscríbete GRATIS a
nuestro boletín quincenal.
Recibirás tips para vivir
mejor: ahorro, ﬁnanzas,
remodelación, decoración

Lead gen form
Generate leads
Qualify interest
Consistency principle. Check
button
I want to receive
information
name
email
En Tu Casa Express tus datos
están seguros. Revisar política
de privacidad
Contact us or call us TODAY
al 123-9876.
We’re ready to help you
phone
tell us what you’d like
to know

Next Steps (1/2)
Audit SEO. Need to know technical SEO problems, including
several hreflang implementations, XML sitemap configuration
and naming and title conventions, as well as overall SEO
indexing.
Content Strategy. Asset audit. LInk Opportunities. Low-
hanging fruit high quality content for quick SEO positioning.
CRO. Conversion Rate Optimization Coaching / Consulting
Wordpress SEO configuration and setup for multi-language
sites, including video
Schema / Microformats configuration for proper sharing of
cleargreen.com throughout Social Media

Additionals
Social Media Branding Implementation
Link Building
Digital Marketing and Personal Branding coaching
New technology coaching
New marketing trends coaching

Credits [[ hint: only work with
the best ]]
Gustavo Arizpe. Concept, copy, art and conceptual drafts. ( Actually,
mostly babbling ideas into paper and computer)
Sofía Aragón @monicacreativa. Logo Design. Copy
Abelardo Ojeda @abelardojeda. Art direction, Illustration and
photography.
Paulina Lordméndez. Design and Illustration.
Note: This is part of a very successful wiinning proposal
developed for our own ﬁne customers, all of them bright
people and companies

gustavo arizpe
@gustavoarizpe
areaestrategica.com
area.com.mx
+ 52 55 5409.7544
ga@areaestrategica.com
#BrightPeople
#BrightCompanies
#WiserKids

How to create a great Web Strategy Presentation

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

Similar to How to create a great Web Strategy Presentation

Similar to How to create a great Web Strategy Presentation (20)

More from Gustavo Arizpe

More from Gustavo Arizpe (7)

Recently uploaded

Recently uploaded (20)

How to create a great Web Strategy Presentation