No CEO, no boss, managed by Blockchain. Feel free to watch: https://www.youtube.com/watch?v=GVdvoGwB74w - the session was done at the PiSchool of Artificial Intelligence in Rome in collaboration with the Art Directors Club Europe

1. Companiesof
thefuture.
No CEO, no boss managed by Blockchain.
MARCH 2018

2. THE CHANGING WORLD OF LIVING AND WORKING
17
A new generation is looking for a
different kind of experience in life and
work. This shift requires a change in
how space, environment and human
interactions are designed.
Transforming the built environment
and experience for the new worker:
The super freelancer.

3. 18
FROM LONG-TERM EMPLOYEES TO SUPER FREELANCERS
• Shift in priorities
• Focus on private sector
• Employee participation
• “Good” working atmosphere
• Flexible working hours
• Home office
• Sabbaticals
Long-term employee
• Expects maximal earnings
• Located near the client
• May anticipate being hired by the client
• Participating in local meetings
• High effort on new business acquisition
Freelancer
• Steady flow of work
• Relaxed lone ranger
• Prefers virtual meetings
• Micro information manager
• Digital entrepreneur
• Expects maximal earnings
• Loose bond to corporates
• Stronger bond to individuals and projects
• “I can live anywhere”
Super Freelancer

4. TOWARDS INDIVIDUAL LONE FIGHTERS
19
A new world of work
transforms the shape of the
workforce toward the
individual lone fighters.

5. 20PRIMARY FOOTERSECONDARY FOOTER
TOWARDS INDIVIDUAL LONE FIGHTERS
In 2035
9 billion people (6 billion working)
50% freelancers (3 billion)
1 in 3 becomes a Super Freelancer

6. AVERAGE INTERNET SPEED (IN GBPS) FLIGHT BERLIN TO LONDON (USD$) FLIGHT BERLIN TO LONDON (MINUTES)
FREELANCERS (AS % OF US POP.) CURRENT MARITAL STATUS (US) HOME OWNERSHIP DECLINE
100
10
1
0.1
0.01
2010 2015 2020 2025 2030 2035
60%
45%
30%
15%
0%
1990 2000 2010 2020 2020 2030
$240.00
$180.00
$120.00
$60.00
$0.00
1985 1995 2005 2015 2025 2035
$75
$20
80%
70%
60%
50%
40%
1960 1977.5 1995 2015 2030
200
150
100
50
0
1950 1970 1990 2010 2030
30M
1H45M
70%
19
8
0
69%
68%
67%
66%
65%
64%
63%
62%
61%
60%
19
8
2
19
8
4
19
8
6
19
8
8
19
9
0
19
9
2
19
9
4
19
9
6
19
9
8
20
0
0
20
0
2
20
0
4
20
0
6
20
0
8
20
10
20
12
20
14
RATE SEASONALLY ADJUSTED
STATISTICAL PERSPECTIVE ON THE DEMAND

7. Coworking is a style of work that involves a shared
working environment, often an office, and
independent activity. It is not only about the
physical place, but about establishing the
coworking community first.
New models
of working
Coworking
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking space,
and global meeting points to create new
friendships and business contacts while traveling
from location to location.
New models
of living
Coliving
PARADIGM SHIFT

8. Coworking is a style of work that involves a shared
working environment, often an office, and
independent activity. It is not only about the
physical place, but about establishing the
coworking community first.
New models
of working
Coworking
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking space,
and global meeting points to create new
friendships and business contacts while traveling
from location to location.
New models
of living
Coliving
PARADIGM SHIFT

9. Hubud
Hubud is Bali's 1st coworking space for
"location-independent entrepreneurs,
startups, creatives, and changemakers".
They host more than 30 curated events
monthly and also offer a "Soft Landing
Package" that included airport pickup,
finding a home, an introduction to the
community and associated activities.
BALI

10. 25
2.000
4.000
6.000
8.000
2007 2009 2011 2013 2015
7.800
3.400
1.130
310
75
N U M B E R O F C O W O R K I N G
S PA C E S W O R L D W I D E
a s o f O c t o b e r e v e r y
s e c o n d y e a r
150.000
300.000
450.000
600.000
2007 2009 2011 2013 2015
510.000
295.000
151.000
81.000
43.000
N U M B E R O F M E M B E R S
W O R L D W I D E
a s o f O c t o b e r e v e r y
s e c o n d y e a r
E X PA N S I O N P L A N S
F O R 2 0 1 6
2011-12 2013-14 2015-16
A l l Ye s e x p a n s i o n s c o m b i n e d
2 7 %
1 2 %
3 5 %
3 1 %
8 %
Yes, with more desks and space in our current location
Yes, we plan to move to a larger location
Yes, we plan to move to another extra location
No
Other
E X PA N S I O N P L A N S
I N P R E V I O U S Y E A R S
2013-14
2011-12
21%
8%
35%
33%
8%
29%
9%
36%
29%
8%
6 1 % 5 9 % 6 7 %
COWORKING STATISTICS

11. Coworking is a style of work that involves a shared
working environment, often an office, and
independent activity. It is not only about the
physical place, but about establishing the
coworking community first.
New models
of working
Coworking
Coliving gives super freelancers increased
freedom and flexibility by providing weekly or
monthly leases, reliable internet, coworking space,
and global meeting points to create new
friendships and business contacts while traveling
from location to location.
New models
of living
Coliving
PARADIGM SHIFT

12. WeLive
USA
WeWork, the global coworking company,
launched a new residential concept
called WeLive. The first renovated space
was launched in Arlington, Virginia (USA)
where they turned an older office
building into micro-apartments with
attached spaces. Wework offers their
customers access to health insurance as
well as endless growth and social
opportunities.

13. Concierge
Full-time community concierge and
housekeeping team.
Mobile App
Community engagement through
the mobile app and access to all We
Community events and a global
community of 100.000 members.
Areas
Community-driven common areas,
including a Chef’s Kitchen, Laundry/
Arcade and Yoga Studio.

14. TOWARDS INDIVIDUAL LONE FIGHTERS
29
WeWork is bringing influx
of talented and energetic
young entrepreneurs that
transform neighbourhoods
and elevate property value
in the process.

15. $17,5 MIO
WeWork, 51 Melcher St, Boston
44% of square footage,
Other tenants: Life is good, Netsuite
WeWork, 222 Broadway, New York
17% of square footage,
Other tenants: Conté Nast Entertainment
WeWork, 25 Taylor St., San Francisco
100% WeWork
$52,8 MIO
$350 MIO $502 MIO
$18 MIO $27 MIO
2012 2013 2014 2014
ELEVATING PROPERTY VALUE

16. 31
Whatmakesmoresense?

17. 32
Chiang Mai, Thailand London, England
Four-person family monthly costs: 1,541.87€ without rent.
Cost of living index in Chiang Mai is 44.39% lower than in Milan.
Cost of living rank 417th out of 558 cities in the world.
Four-person family monthly costs: 3,070.23€ without rent.
Cost of living index in London is 8.04% higher than in Milan.
Cost of living rank 33th out of 558 cities in the world.
COST OF LIVING

18. WHO IS OFFERING THAT?
ROAM.CO
33
MIAMI BALI
TOKYO LONDON
SAN FRANCISCO

19. Roam
MIAMI, BALI, TOKYO,
LONDON, SAN
FRANCISCO
Roam wants to help people "ditch" their
corporate offices and stressful
commutes in favor of upscale coliving
spaces in dream destinations around the
globe. Rather than juggling multiple
bookings and rates, Roam users pay a
flat rate of $500 a week (or $1,800 a
month) to book time at any of the
company’s properties. They can stay for
as little as one week or for months at a
time.

20. 35
Nowyouareonthatisland…
howdoyougetjobs?

21. 36
NEW TYPES OF REVENUE STREAMS
Clarity provides entrepreneurs with over-
the-phone business expertise and
mentorships.
Clarity
Codementor is an online marketplace
connecting developers with experts for on-
demand 1:1 help via screen sharing, video
and text chat.
Codementor
Upwork is the world’s largest freelance talent
marketplace. Freelancers are earning more than
$1 billion annually via Upwork. Businesses can
hire these online freelancers for any type of work
that can be done in front of a computer — from
every tech skill imaginable to project
management, customer support, marketing,
design and even legal services.
Upwork

22. 37
Everthoughtaboutstarting
aglobalbusinessinEstonia?

23. e-Residency
e-Residency of Estonia is a program
launched by Estonia on 1 December
2014. The program allows non-Estonians
access to Estonian services such as
company formation, banking, payment
processing, and taxation. The program
gives the e-resident a smart card which
they can use to sign documents.
REPUBLIC OF ESTONIA

24. TOWARDS INDIVIDUAL LONE FIGHTERS
40
e-residents bring a significant
amount of business to the
Estonian economy. They have
already brought €14.4 million
back to Estonia in the first three
years and this is predicted to rise
to €1.8 billion by 2025, which is a
return of €100 for every €1
invested in the program.

25. 42
HowdoIlaunchaglobalproduct?

26. 43
HeatworksandfrogVentures
Bringing efficiency, purity & precision
to heating fluids
TM

29. 46
Howwastheproductfinanced?

30. 47
Otherideashowtodothat?

31. 51
VENTURE CAPITAL FUND
Fu n d / I n v e s t m e n t
M a n a g e m e n t
Venture Capital Firm
General Partner
Limited Partners (Investors)
public pension funds, corporate pension funds, insurance
companies, high net-worth individuals, family offices, endowments,
foundations, fund-of-funds, sovereign wealth funds, etc.
O w n e r s h i p
o f t h e f u n d
Investment Investment Investment Investment Investment Investment
T h e f u n d ’ s o w n e r s h i p o f
t h e p o r t f o l i o i n v e s t m e n t
Venture Capital Fund
Limited Partnership

32. FUNDRAISING MECHANISMS
52
An Initial Coin Offering, also
commonly referred to as an ICO,
is a fundraising mechanism in
which new projects sell their
underlying crypto tokens in
exchange for bitcoin and ether.
It’s somewhat similar to an
Initial Public Offering (IPO) in
which investors purchase shares
of a company.

33. 53
ICO – POOL CREATOR WORKFLOW
Announce deal
Create
spreadsheet
of contributions
Accept ETH
contributions
Payout ETH to ICO using
Personal ETH for transaction costs
Distribute
tokens
manually
Receive ICO
tokens
Refund ETH
manually
Deal fail?

34. 54
SECTION
The 8 biggest ICO fundraises of 2017
Filecoin
Total raised: $257 million. ICO date: September.
Company location: United States.
What it does: Blockchain-based data storage.
Tezos
Total raised: $232 million. ICO date: July.
Company location: United States.
What it does: A new blockchain aiming to be more reliable than BTC or ETH.
SirinLabs
Total raised: $157 million. ICO date: December.
Company location: Switzerland.
What it does: Plans to build a blockchain-based smartphone.
Banco
Total raised: $153 million. ICO date: June.
Company location: Israel.
What it does: Decentralized liquidity technology for ethereum.
Polkadot
Total raised: $145 million. ICO date: October.
Company location: Switzerland.
What it does: Technology allowing people to use multiple blockchains at the same time.
Status
Total raised: $107 million. ICO date: June.
Company location: Switzerland.
What it does: An interface that makes it easier for people to use ethereum.
Qash
Total raised: $106 million. ICO date: November.
Company location: Tokyo.
What it does: Aiming to be a payment token for financial services.
Kin
Total raised: $98 million. ICO date: September.
Company location: Canada.
What it does: Cryptocurrency for video messaging app Kik.

35. FUNDRAISING MECHANISMS
55
Axel – come on… how long do
you think this take to be
institutionalized? Years?
Centuries?

36. 56

37. 57
Keyinsights

38. Often it’s the same business model,
delivered differently, that differentiates.
“
AXEL QUACK
58
CLOSING THOUGHTS

39. KEY INSIGHTS
Rise of the super freelancer: In 2035; 9 billion people
(6 billion working); 50% freelancers (3 billion);
1 in 3 becomes a Super Freelancer
Coworking and Co-living approaches and examples on
their monetisation opportunities (e.g WeLive)
Remote jobs through Upward etc. and possibilities to
start a global business in Estonia
Alternative fundraising mechanisms through ICOs
What you have
heard today…

40. CONTACT
Axel Quack
axel.quack@frogdesign.com
LinkedIn: axel.quack
Feel free to reach
out to me
My book TECHNOLOGY WILL END NATION STATES –
Decentralized Borderless Voluntary Nations on the
Blockchain will be published in June 2018.
Thank you!

41. FROG IS A COMPANY OF ARICENT © 2018 FROG DESIGN INC.
Thank you.