This slidedeck was for a talk I gave at Digital Shoreditch about the gamification or use of game artefacts within customer service.
I am still at the outset of this journey, but there is no doubt in my mind that game elements can be used to influence customer behaviour within customer service.
The premise of my talk was exploring the idea of whether game elements (badges, rewards, levelling etc) can be used to influence customers to self-serve rather than call.