Personal Information
Organization / Workplace
Linkoping, Sweden Sweden
Occupation
Ph.D. Candidate at Linköping University
Industry
Education
Website
hugoguyader.tumblr.com
About
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys.
Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.
Tags
p2p platform
collaborative consumption
ridesharing
sharing economy
service marketing
blablacar
marketing
uber
consumer behavior
influence
car sharing
eye tracking
experiment
retailing
innovation
airbnb
gomore
unicorn
on-demand
cooperativism
skjutsgruppen
sharewashing
social proof
carsharing
greenwashing
persuasion
psychology
cialdini
liu
social media
sustainability
p2p exchange
practice theory
access-based consumption
p2p rental
ouishare
teaching
reciprocity
unity
scarcity
sales
pre-suasion
persuade
e-marketing
focus groups
case studies
surveys
interviews
netnography
ethnography
research methods
marketing research
quantitative
qualitative
experiments
trust
reputation
network
phd proposal
satisfaction
tnc
community
social sciences
statistics
spss
green marketing
ride sharing
quis
p2p
carpooling
free floating
ridesourching
slugging
car rental
mooc
facebook
blogging
academics
research gate
academia
twitter
supermarket
greengap
nrwc
green consumption
eye tracking; marketing; experiment;
See more
Presentations
(14)Likes
(39)SharingEconomy: The Buzzword of the Moment
Simone Cicero
•
10 years ago
Evolution of Theories 2010-present
Rachel Botsman
•
9 years ago
Network Effects
a16z
•
8 years ago
Carsharing Trends and Research Highlights
Susan Shaheen
•
6 years ago
Strategising with Service as Business Logic / Service Design Drinks
Service Design Berlin
•
8 years ago
Evolution of Theories
Collaborative Lab
•
9 years ago
TrustCloud : Satisfaction in Sharing Transactions 06092015
Miles Spencer
•
8 years ago
Sharing Economy - Definition, Entwicklung, Typologisierung, Nachhaltigkeitseffekte, Handlungsempfehlungen
Thomas Doennebrink
•
7 years ago
shareNL symposium autodelen 2016, Karla Münzel, State of car sharing
shareNL
•
7 years ago
OuiShare Fest 2016 Report
OuiShare
•
7 years ago
A detailed analysis on BlaBlaCar ride-sharing users
Andrea Paraboschi
•
9 years ago
Enquête covoiturage longue distance France - ADEME 2015
Ghislain Delabie
•
8 years ago
La Fabrique des Mobilités - Livre Edition 2015
FabMob
•
8 years ago
The Sharing Economy: Embracing Change with Caution
Claire Ingram Bogusz
•
8 years ago
Collaboration or business?. Collaborative consumption. From value for users to a society with values - OCU
Amaya Apesteguía
•
8 years ago
Collaborative Economy: a p2p renaissance
OuiShare
•
8 years ago
Surfing a Web of Trust: Reputation and Reciprocity on CouchSurfing.com
debra24
•
14 years ago
The Collaborative Economy: Benefits & Policy Challenges
OuiShare
•
8 years ago
Sharing Economy
Robin Teigland
•
8 years ago
TRB 2016: Shared Mobiliity Trends
Susan Shaheen
•
8 years ago
Skjutsgruppen trafiklab meetup 20150610
Elias Arnestrand
•
8 years ago
Presentation OuiShare & collaborative economy - Norway
OuiShare
•
8 years ago
Living in Third Industrial Revolution
Robin Teigland
•
8 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
Shared Mobility: Reshaping America's Travel Patterns Keynote Speech at National Conference of State Legislatures
Susan Shaheen
•
8 years ago
Keynote Speech at International Sharing Economy Symposium in Utrecht on June 5, 2015
Susan Shaheen
•
8 years ago
Sharing Economy - Embracing Change with Caution
Robin Teigland
•
8 years ago
The collaborative economy in Europe & the future role of logistics
Jonathan Wichmann
•
8 years ago
Millennial is a State of Mind - Zipcar 2015 Millennial Survey Results
Zipcar_PR
•
9 years ago
Personal Information
Organization / Workplace
Linkoping, Sweden Sweden
Occupation
Ph.D. Candidate at Linköping University
Industry
Education
Website
hugoguyader.tumblr.com
About
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys.
Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.
Tags
p2p platform
collaborative consumption
ridesharing
sharing economy
service marketing
blablacar
marketing
uber
consumer behavior
influence
car sharing
eye tracking
experiment
retailing
innovation
airbnb
gomore
unicorn
on-demand
cooperativism
skjutsgruppen
sharewashing
social proof
carsharing
greenwashing
persuasion
psychology
cialdini
liu
social media
sustainability
p2p exchange
practice theory
access-based consumption
p2p rental
ouishare
teaching
reciprocity
unity
scarcity
sales
pre-suasion
persuade
e-marketing
focus groups
case studies
surveys
interviews
netnography
ethnography
research methods
marketing research
quantitative
qualitative
experiments
trust
reputation
network
phd proposal
satisfaction
tnc
community
social sciences
statistics
spss
green marketing
ride sharing
quis
p2p
carpooling
free floating
ridesourching
slugging
car rental
mooc
facebook
blogging
academics
research gate
academia
twitter
supermarket
greengap
nrwc
green consumption
eye tracking; marketing; experiment;
See more