If you don't think Educators need to think about marketing today then I really want you to view 90 sides try and change your mind! Times are tough all over for education. Teachers, librarians, and schools are at a crossroads. A revolution is at hand. We need to be nimble, daring, and digital. We need to work towards shifting the way the world views schools and the teaching profession. At the end of these 90 slides you might not be ready to wear a meat gown or sky high Alexander McQueen shoes but you'll have several ways to your pump up your teaching practice & make it FIERCE!

3. Pop Genius
Marketi ng Genius

4. Eve n if you don’t like h er music or style,
here are 10 ways e ducators can be a
marketing genius like Gaga!

6. Lady
Gaga
isn’t shy
about
speaking
her
mind.

7. In doing so,
she keeps
herself in
the public
eye.

8. It’s easy to be
opinionated when you’re
passionate.

9. Be passionate about
your teaching practice.

10. Genuine passion will
inspire your students,
teachers, parents, &
community.

12. Gaga has worked
tirelessly on accumulating
over 27 million
Twitter followers &
52 million
Facebook fans.

13. She drives loyalty by
regularly Tweeting
her fans (sometimes
on an hourly basis!)
even before the
Grammy Awards.

14. “My little monster sweeties are
already camped outside today
show! I love u! Will be sending
u pizza and water all day! And
a surprise 2morro! X”
@LadyGaga

15. Social Media is
here to stay.
Yeah, it’s
not a fad.

16. http://youtu.be/fpMZbT1tx2o

18. Have a web presence in
your profession &
community.
Tweet, Google+,
Facebook, whatever rocks
your boat.
Just be seen.

20. Differentiate wisely.

21. There are too
many normal
people doing
normal
things.

22. Show, don’t tell.

23. You are extraordinary
so show it.

24. “I used to walk down the street
like I was a
#%@ rock star….
I want people to walk around
delusional about how great
they can be – and then
FIGHT so hard for it everyday
that the lie becomes the truth.”
-Lady Gaga

25. Channel your
inner rock
star.
Fake it until
you make it.

27. “A group needs only two
things to be a tribe: a
shared interest and a way
to communicate.”
-Seth Godin

28. We are a tribe.

29. We are stronger
when we share.

30. Each one of us has
something to contribute.

31. Take.
Use.
Share.

32. Create a
chain reaction of
AWEsome!

33. The more you give, the
more you will get back.

34. Embrace and live
Creative Commons.

37. Gaga calls her fans Little
Monsters and gives them
a shared symbol.
Who knows it?

38. The official Little
Monster greeting is
the outstretched
“monster claw”
hand.

39. This allows fans to
identify each other
and to connect to
their tribe.
Even Oprah knows the Little
Monster greeting!

40. This is branding
genius.

41. Consider branding
yourself, your school,
your practice, or your
program.

43. Treat them well and they
will make you a superstar.

44. Professional photographers
are barred from concerts
but Gaga allows her fans to
record and upload videos of her
live performances on
the YouTubes.

45. Love our Little Monsters.
Think of ways to make them
feel special in your
Classroom, library, or school.

46. Make them feel like they
belong to an exclusive club.

47. Red Carpet

48. VIP

49. Step and repeat.

51. You can’t please
everyone, right?

52. Gaga routinely takes it a step
further and “stirs the pot” with
people that she isn’t going to
please anyway,
keeping her in the news and
reinforcing her message.

53. “Well, that’s your opinion
isn’t it? And I’m not about to
waste my time trying to
change it”
- Lady Gaga

54. Some
people
won’t
like
you.
Trying
to
be
a
constant
people-­‐pleaser
can
make
you
stressed
&
professionally
discouraged.

55. Education advocacy
sometimes stirs the
pot.
Grab a spoon.

56. Just always keep
our best customers,
our Little Monsters,
our students,
the priority.
They are always #1

58. Lady Gaga has a long list of
supporters.

59. Celebrity blogger Perez Hilton
being one of the biggest.

60. Befriending someone like Perez
is a perfect ally in her quest for
pop world domination.

61. Make an ally of your
administrator.

62. Try not to say NO to any
reasonable request.

63. Say, “I can make that
happen – let me get back to
you with the details!”

64. Spoil the font office
secretaries.

65. And always,
always,
get the
head custodian
on your side.

67. Lady Gaga writes
KILLER pop hits

68. She doesn’t produce a huge
amount of them, but everything
she does is done
very well and is worth
talking about.

69.
Collaborate with your fellow
teachers to create killer
Ed-tech lessons.

70.
Create killer online 24/7
research & tech resources
for your students.
(a Wikispace is wonderful for this!)

71.
Provide killer professional
development & tech resources
for your teachers.

73.
The Gaga brand is very
calculated.
Everything she does is on
purpose.

74. “Some women choose to follow
men, and some choose to follow
their dreams. If you’re wondering
which way to go, remember that
your career will never wake up and
tell you it doesn’t love you anymore.”
- Lady Gaga

75. Teaching is a calling.

76. But having a balance to your
real life and teaching practice
is key.
A quality life makes a quality
teacher.

77. So, I asked my Tweeps…
“What is your purpose?”
“What is your passion?”

78. “Mobile Learning!” –
Diane Darrow, CT
“Instruction in our field”- Heather Moorefield, VA
“Foster
curiosity!”
–
Michelle Luhtala, CT
“Give out information!” –
Suzi
W.,
PA
“Connect reluctant readers with "their" book” -­‐
Susan
Needham,
MO
“Gifted education” – Karen Mensing, AZ

80. What is
YOUR
Passion?

81. Celebrate
your
passion!

82. Share
your
passion!

83. Be
fabulous!

84. Be
fierce!

85. Be
daring!

86. Be
devoted!

87. Be a Rock
Star!

88. Be YOU!

92. Twitter
@jessedee