How lawyers can create web content that earns the type of links that improve search engine visibility (SEO) and earn meainingful attention from search users.

1. Legal Web Content that Earns Links
1
How lawyers can create and market content that earns links
& improves their visibility within search results.
Gyi Tsakalakis (@gyitsakalakis)
Co-Founder AttorneySync
gt@attorneysync.com
I help lawyers get found online because that is where
clients are looking.

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Internet Domination Boot Camp
September 19-21, 2014
Dallas-Ft. Worth, TX
Register:
http://bit.ly/WebMarketingBootCamp
• Deadly Sins of Lawyer Online Marketing
• Advanced SEO Strategies
• Mobile Marketing
• Systemizing Your Online Strategy
• The Ethics of Being Online
• A/B Split Testing
• And More…

3. http://bit.ly/WebMarketingBootCamp 3
The best way to get other sites to create high-quality, relevant links to
yours is to create unique, relevant content that can naturally gain
popularity in the Internet community.
Creating good content pays off: Links are usually editorial votes given by
choice, and the more useful content you have, the greater the chances
someone else will find that content valuable to their readers and link to it.
- Google
https://support.google.com/webmasters/answer/66356
Who cares about links?

4. • Practice area pages.
• Regurgitated news stories.
• Canned blog posts.
• Stuff that’s boring.
• Stuff that’s poorly designed.
• Most of the stuff you find lawyers
doing…
http://bit.ly/WebMarketingBootCamp 4
Stuff people tend not to link to…

5. http://bit.ly/WebMarketingBootCamp 5
Stuff that tends to get people to link…

6. http://bit.ly/WebMarketingBootCamp 6
Real law firm stuff?
#RCS h/t Wil Reynolds (@wilreynolds)
http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version

7. http://bit.ly/WebMarketingBootCamp 7
Real law firm stuff
http://www.attorneysync.com/blog/real-law-firm-stuff/
• Real law firms stand for something.
• Real law firms are active in their communities.
• Real law firms educate the public.
• Real law firms inspire social change.
• Real law firms help real people.
• Real law firms partner with organizations that further justice.
• Real law firms raise awareness of important social issues.
• Real law firms maintain the dignity of the profession.
• Real law firms participate in public service.

8. http://bit.ly/WebMarketingBootCamp 8
The best way to get other sites to create high-quality, relevant links to
yours is to create unique, relevant content that can naturally gain
popularity in the Internet community.
Creating good content pays off: Links are usually editorial votes given by
choice, and the more useful content you have, the greater the chances
someone else will find that content valuable to their readers and link to it.
- Google
https://support.google.com/webmasters/answer/66356
Who cares about links?
to create high-quality, relevant links
create unique, relevant content
Links are usually editorial votes given by
more useful content you have, the greater the chances
someone else will link to it.
- Google
https://support.google.com/webmasters/answer/66356

9. http://bit.ly/WebMarketingBootCamp 9

10. http://bit.ly/WebMarketingBootCamp 10
www.forthepeople.com/blog/john-morgan-to-jaguars-owner-its-tebow-time-in-jacksonville

11. http://bit.ly/WebMarketingBootCamp 11

12. http://bit.ly/WebMarketingBootCamp 12
http://www.morsecodecontest.com/

13. http://bit.ly/WebMarketingBootCamp 13

14. http://bit.ly/WebMarketingBootCamp 14
<a
href="http://www.callsam.com/images/stories/news_doc
s_pics/Complaint_Smith-vs-Hooters.pdf">complaint</a>
http://blogs.wsj.com/law/2010/08/25/weight-
discrimination-suit-at-hooters-proceeds/

15. http://bit.ly/WebMarketingBootCamp 15
http://www.willenslaw.com/report-your-accident/

16. http://bit.ly/WebMarketingBootCamp 16
www.orlandosentinel.com/news/casey-
anthony/os-casey-anthony-trial-possible-
outcomes-062411,0,2614508.htmlstory
http://www.pinterest.com/gyitsakalakis
/law-infographics/
http://www.pinterest.com/gneerllc
/legal-infographics/

17. http://bit.ly/WebMarketingBootCamp 17

18. http://bit.ly/WebMarketingBootCamp 18
www.google.com/insights/consumersurveys/view?survey=ta62sqc3ujmfw&
question=1&filter&rw=1

19. http://bit.ly/WebMarketingBootCamp 19

20. http://bit.ly/WebMarketingBootCamp 20
If all else fails…

21. http://bit.ly/WebMarketingBootCamp 21
Creating Great “Stuff” People Care About
+
=
Getting It In Front of People Who are
Ready, Willing and Able to Link to it
Earning More Meaningful Attention
from Search Engine Users.

22. Thank You!
http://bit.ly/WebMarketingBootCamp 22
Gyi Tsakalakis (@gyitsakalakis)
Co-Founder AttorneySync
gt@attorneysync.com
I help lawyers get found online because that is where
clients are looking.

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Questions?
http://bit.ly/WebMarketingBootCamp