How a Strong Brand Boosts B2B Demand

•

151 likes•1,615,201 views

Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

Marketing

What's hot

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Board of Innovation

Five Killer Ways to Design The Same Slide

Crispy Presentations

5 tools for an awesome presentation-By Samid Razzak

Md. Samid Razzak

In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

Upworthy: 10 Ways To Win The Internets

Upworthy

11 big strategy ideas

CPA Australia

Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.

The power of creative collaboration

Table19

The Art of the Presentation

Jeffrey Stevens

It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile. As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times. Usually, the problem is the boss, and not things like the company, mission statement, or co-workers. If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work. The secret to good leadership is to be authentic. Be honest with your staff. Read more on Officevibe blog: https://www.officevibe.com/blog/10-kill-employee-motivation like us on Facebook!: www.facebook.com/officevibe

10 Ways Your Boss Kills Employee Motivation

Officevibe

Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

Pitching Ideas: How to sell your ideas to others

Jeroen van Geel

The Science of Memorable Presentations

Ethos3

The Brand Gap

coolstuff

The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do. Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others. Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” Enjoy the slides and a sense of humor is advised.

How NOT to Run Your Company – Lessons Learned

Weekdone.com

The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response. Check out these examples of how brands used in conveying their message through branding and banner advertisement. Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/

10 Color Banner Design Inspiration

Bannersnack

We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!

Things That Don't Matter in Your Presentation!

Ayman Sadiq

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins? For more presentation help, visit stinsondesign.com/blog

10 Things your Audience Hates About your Presentation

Stinson

The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology. Hope you enjoyed reading the Infographic. Feel free to share your feedback with us at @CareerBuilderIn

Discover The Top 10 Types Of Colleagues Around You

Ankur Tandon

The battle for attention

Newsworks

https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.

4 Biggest Challenges for Creative Teams

Wrike

According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?

How To Create An Impacting Startup Name

Tommaso Di Bartolo

What's hot (20)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Five Killer Ways to Design The Same Slide

5 tools for an awesome presentation-By Samid Razzak

10 Insightful Quotes On Designing A Better Customer Experience

Upworthy: 10 Ways To Win The Internets

11 big strategy ideas

The power of creative collaboration

The Art of the Presentation

10 Ways Your Boss Kills Employee Motivation

Pitching Ideas: How to sell your ideas to others

The Science of Memorable Presentations

The Brand Gap

How NOT to Run Your Company – Lessons Learned

10 Color Banner Design Inspiration

Things That Don't Matter in Your Presentation!

10 Things your Audience Hates About your Presentation

Discover The Top 10 Types Of Colleagues Around You

The battle for attention

4 Biggest Challenges for Creative Teams

How To Create An Impacting Startup Name

Viewers also liked

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

ux singapore

Clickbait: A Guide To Writing Un-Ignorable Headlines

Venngage

Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world. This actionable webinar will show you how you can keep your employees happy and productive. See the recording of the webinar: http://bit.ly/2gjJg3o Get all the free bonuses and extra tips: http://bit.ly/2g7Q3xM Content by Officevibe, the simplest tool for a greater workplace.

10 Engagement Lessons Learned From 1 Million Survey Answers

D B

Prototyping is an attitude

With Company

After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you! Featuring tips from: Robert Katai Julius Solaris Jen Jones Sandra Jovanovic Ross Simmonds Michael Brenner Joe Gelman Steve Williamson Stephen Jeske Ayesha Ambreen Josh Steimle Eugene Cheng Pamela Pavliscak Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/

Get Featured: So You Want to be on the Front Page of SlideShare?

Venngage

Tips from Calvin and Hobbes on how to be a good customer

Freshdesk Inc.

500 Demo Day Batch 19: Gluwa

500 Startups

From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Intuit Inc.

Team building is an important part of making employees happy. Here are 38 employee engagement ideas you can use right away with your team. Read more on Officevibe blog: https://www.officevibe.com/blog/employee-engagement-ideas-team-will-love Learn more about Officevibe, the simplest tool for a greater workplace: https://www.officevibe.com/ Download the FREE guide about the 10 pillars of employee engagement: http://hs.officevibe.com/complete-guide-employee-engagement?utm_source=slideshare&utm_medium=social&utm_campaign=38-engagement-ideas-your-team-will-love&utm_content=employee-engagement-ebook

38 Employee Engagement Ideas Your Team Will Love

Elodie A.

The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.

Designing Teams for Emerging Challenges

Aaron Irizarry

The Sketchnote Mini-Workshop

Mike Rohde

Top Productivity Working Hacks by Jan Rezab

Jan Rezab

Learn BEM: CSS Naming Convention

In a Rocket

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right? Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service. When you've built a reputation and boast a solid user base things are much smoother, but those first customers... This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck! www.floown.com

How to Land that First Customer

Floown

10 Best Practices of a Best Company to Work For

O.C. Tanner

Towards Greatness

Abhishek Shah

In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools. In fact, mobile -- which encompasses everything from drones to cars -- is everything.

Mobile Is Eating the World (2016)

a16z

The ABC’s of Living a Healthy Life

Dr. Omer Hameed

For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.

The Great State of Design with CSS Grid Layout and Friends

Stacy Kvernmo

Viewers also liked (20)