Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BRAND / N DEN/ AND How a Strong Brand Boosts B2B Demand

BRAND / N
DEN/ AND GEN





CHAMPION FUNNEL
Brand gets you noticed ,
and stimulates a desire AWARE NESS
'O "FWGSWQMG CONSIDERATION ORGA NIZATIONAL F UNNE L
` Brand educates
IN TEN T _ N ATTENTION the Organizational
EXPERIMENT g EDUCATION ""”'"”°°"'"'"'°"`
Brand wlrlrywtsocàrsvrzgftrev: /Ĺñ LO YA LTY i w v EVALUATION T]] Brand inñœnœs
ADVOCAC Y PURCHASE "On-IWN"?
v ‹ requirements

EXPANSION

Your brand ~ ar reputat/ aa - / S a Cr/ t/Cal factor rn mov/ ng from stage to stage

GYKAntler prmleged and cunñdentxal

  • Login to see the comments

×