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YOUR BRAND ISN 'T JUST How a Strong Brand Boosts B2B Demand

YOUR BRAND ISN 'T JUST A
LOGO, IT'S YOUR REPUTATION

DEC/ DE WHAT YOU WANT YOUR REPUTATION TO BE,
THEN BUILD YOUR BRAND ECOSYSTEM AROUND IT
USING IDENTITY CHANNELS, AND ADVOCATES

MEASURE YOUR BRAND BY MEASURING THE
IMPACT IT HAS ON KRIS THAT ARE ALREADY
IMPORTANT TO YOUR ORGANIZATION

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