Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Achievement Unlocked:
The Gamification of Loyalty
June 12, 2014
Gamification Defined
More ≠ Better
Spin-offs of your favorite TV shows
Being too tanned
Tans that have gone too far
Everything about 80s fashion
Inappropriate use of QR Codes
Manage
expectations
In terms of next
steps
A few quick wins
Take this offline
Win-win situation
Move the
needle
Skin in th...
Manage
expectations
In terms of next
steps
A few quick wins
Take this offline
Win-win situation
Move the
needle
Skin in th...
When Bad Gamification happens to
Good Companies
Our Approach to Gamification
With our
Associates
With our
Clients
With our
Customers
With our Associates
With our Clients
With our Customers
Gamification is one slice of your
Engagement Pie
Don’t make it the entire pie!
GSummit SF 2014 - Achievement Unlocked: Gamification of Loyalty by Jeff Berry
Upcoming SlideShare
Loading in …5
×

GSummit SF 2014 - Achievement Unlocked: Gamification of Loyalty by Jeff Berry

  • Login to see the comments

GSummit SF 2014 - Achievement Unlocked: Gamification of Loyalty by Jeff Berry

  1. 1. Achievement Unlocked: The Gamification of Loyalty June 12, 2014
  2. 2. Gamification Defined
  3. 3. More ≠ Better
  4. 4. Spin-offs of your favorite TV shows
  5. 5. Being too tanned Tans that have gone too far
  6. 6. Everything about 80s fashion
  7. 7. Inappropriate use of QR Codes
  8. 8. Manage expectations In terms of next steps A few quick wins Take this offline Win-win situation Move the needle Skin in the game
  9. 9. Manage expectations In terms of next steps A few quick wins Take this offline Win-win situation Move the needle Skin in the game Overuse of business jargon
  10. 10. When Bad Gamification happens to Good Companies
  11. 11. Our Approach to Gamification With our Associates With our Clients With our Customers
  12. 12. With our Associates
  13. 13. With our Clients
  14. 14. With our Customers
  15. 15. Gamification is one slice of your Engagement Pie
  16. 16. Don’t make it the entire pie!

×