Apresentação sobre as atividades realizadas pelo grupo de Experiência do Usuário no C.E.S.A.R - Centro de Estudos e Sistemas Avançados do Recife.

1. Seminário em
Mídias e Interação #9
Cin - 25.05.2011
h.d.mabuse
@mabuse

2. Centro privado de inovação
que cria produtos, serviços e
empresas com Tecnologia da
Informação e Comunicação
(TIC). É uma Organização
Sem Fins Lucrativos.
C.E.S.A.R
Centro de Estudos e
Sistemas Avançados
do Recife

3. ouvinte / falante falante / ouvinte
meio

4. ouvinte / falante falante / ouvinte
meio
repertório repertório

5. desenvolvedor usuário
software
repertório repertório

6. repertório repertório
estético estético
desenvolvedor usuário
software
repertório repertório
funcional funcional

7. Interação
humano-computador

8. Interação
humano-computador-humano

9. Tecnologia
Pessoas Negócios

10. User-Centered Design (UCD) is an
approach to design based on
information about the people who
will use the product.
UCD processes focus on users
throughout planning, design and
development.
It should be carried out in an
iterative and incremental way.
Research 1 2 ideation
Evaluation Prototip.
4 3

11. Research
Identify the people who will use the
product and uncover what they will use it
for, and under what conditions they will
use it
Techniques
Ethnography
Surveys
Contextual Inquiry
Task Analysis
Slide

12. Ideation
Based upon the field information, we
build, with a multidisciplinary team, an
initial concept to be prototyped
Techniques
Personas
Brainstorm
Placestorm
Slide

13. Prototyping
We work with different levels of fidelity in
prototyping. The goal is to fail early to
succeed sooner.
Techniques
Wireframing
Low to Hi-fidelity prototyping

14. Evaluation
Usability testing with actual users is
integral to good product development.
Techniques
Usability Testing
Expert Analysis
Heuristic Evaluation
Focus Groups
Slide

15. Usability-testing laboratory
C.E.S.A.R’s UX Lab has state of the art audio and
visual recording and testing equipment. The lab
consists of two test rooms and an
observation/control room that can seat as many as
eight observers. A-V equipment includes five HDTV
cameras, capture/feed capabilities for test
participant's PC via Morae Software, up to four
video monitors for observer viewing, noting
equipment.

16. Case - Mobile Devices

17. Case - Medical Products

18. Case - Menu/Navigation on TV Sets

19. www.cesar.org.br
mabuse@cesar.org.br
@hdmabuse