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SEO Hacker School

@SEO_Hacker
1
ALWAYS BE READY TO

EVANGELIZE
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SALES TALK

SEO Hacker School

@SEO_Hacker
SALES TALK

SEO Hacker School

@SEO_Hacker
SALES TALK

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
2
GIVE FREE

CONSULTATIONS
SEO Hacker School

@SEO_Hacker
FREE
CONSULTATIONS
BUILD TRUST

SEO Hacker School

@SEO_Hacker
CLIENTS
APPRECIATE
THE LITTLE
THINGS.

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
MAIN PRODUCT’S
SEO

NEW PRODUCT’S
SEO

Other SEO Company

SEO Hacker School

@SEO_Hacker
MAIN PRODUCT’S
SEO

SEO Hacker School

@SEO_Hacker
MAIN PRODUCT’S
SEO

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
TAKE THAT!

SEO Hacker School

@SEO_Hacker
3
DON’T BE AFRAID TO

JACK UP YOUR
PRICE
SEO Hacker School

@SEO_Hacker
‘NEW’

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
TAUGHT ME
THE
IMPORTANCE
OF PRICING

SEO Hacker School

@SEO_Hacker
QUALITY AND EXCLUSIVITY
SEO Hacker School

@SEO_Hacker
COMPANIES CAN BUTT-HEADS ON LOWERING PRICES

SEO Hacker School

@SEO_Hacker
COMPANIES CAN BUTT-HEADS ON LOWERING PRICES

THE CLIENTS WIN AND
THE SEO INDUSTRY LOSES.
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
4
ALWAYS BUILD YOUR

BRANDING

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
WHAT WE’RE BEST AT.

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
Building your brand in terms of…

THOSE THINGS
WILL CREATE
REALLY GOOD
LEVERAGE WHEN
CLIENTS DROP
BY IN YOUR
WEBSITE.
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
5

INNOVATE

SEO Hacker School

@SEO_Hacker
IT CRUISES.

SEO Hacker School

@SEO_Hacker
CRUIS ING

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
WRONG.

SEO Hacker School

@SEO_Hacker
WRONG.

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
INNOVATE.

DON’T STOP WHERE YOU’RE AT.

SEO Hacker School

@SEO_Hacker
PURPLE COW
SEO Hacker School

@SEO_Hacker
6

SPEAK OUT
WHAT YOU KNOW

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
7

GIVE FREE TALKS

TO YOUR EXISTING CLIENTS
AND TO PROSPECTIVE CLIENTS

SEO Hacker School

@SEO_Hacker
CONNECTORS
SEO Hacker School

MAVENS

SALESMEN
@SEO_Hacker
SOCIALIZING

CONNECTORS
SEO Hacker School

@SEO_Hacker
DATABANKS.

MAVENS
SEO Hacker School

@SEO_Hacker
DATABANKS.

MAVENS
SEO Hacker School

@SEO_Hacker
CHARM
ENTHUSIASM
ENERGY
ABILITY TO INFLUENCE

SALESMEN
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
8
DON’T BE AFRAID TO

LOWER YOUR
PRICE
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
DOES THIS COMPANY
HAVE A GOOD BRAND?

SEO Hacker School

@SEO_Hacker
DOES THIS COMPANY
HAVE A GOOD BRAND?
CAN I BENEFIT FROM A RELATIONSHIP
WITH THIS COMPANY IF I PUT THEM IN
MY PORTFOLIO?

SEO Hacker School

@SEO_Hacker
DOES THIS COMPANY
HAVE A GOOD BRAND?
CAN I BENEFIT FROM A RELATIONSHIP
WITH THIS COMPANY IF I PUT THEM IN
MY PORTFOLIO?

DO THEY HAVE A SOPHISTICATED
TEAM WHO CAN SPREAD THE WORD
ABOUT OUR WORK?

SEO Hacker School

@SEO_Hacker
9

DON’T TRY TO
STEAL

ANOTHER SEO COMPANY’S
CLIENTS

SEO Hacker School

@SEO_Hacker
IS PRIMARILY AN SEO
COMPANY.

SEO Hacker School

@SEO_Hacker
IS PRIMARILY AN SEO
COMPANY.

SEO Hacker School

@SEO_Hacker
SEO COMPANY T

SEO Hacker School

@SEO_Hacker
SEO COMPANY T

SEO Hacker School

@SEO_Hacker
SEO COMPANY T

SEO Hacker School

@SEO_Hacker
SEO COMPANY T

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
THE WORLD IS BIG
ENOUGH FOR ALL
OF US.

SEO Hacker School

@SEO_Hacker
10

INVEST
IN YOUR TEAM

SEO Hacker School

@SEO_Hacker
YOUR PEOPLE IS YOUR BEST ASSET
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
INVEST IN:

SEO Hacker School

@SEO_Hacker
INVEST IN:
TIME

SEO Hacker School

@SEO_Hacker
INVEST IN:
TIME

SEO Hacker School

+

EFFORT

@SEO_Hacker
INVEST IN:
TIME

SEO Hacker School

+

EFFORT

+

EMOTIONS

@SEO_Hacker
INVEST IN:
TIME

+

EFFORT

+

EMOTIONS

TRUST

SEO Hacker School

@SEO_Hacker
INVEST IN:

SEO Hacker School

EFFORT

TRUST

TIME

+

+

+

EMOTIONS

LOVE

@SEO_Hacker
INVEST IN:

SEO Hacker School

EFFORT

TRUST

TIME

+

+

+

EMOTIONS

LOVE

@SEO_Hacker
11

FIRE PEOPLE
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
HE WILL NOT ONLY BE UNPRODUCTIVE,

BUT HE WILL CAUSE THE
WHOLE TEAM TO LOSE.

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
KNOW WHO TO FIRE,

SEO Hacker School

@SEO_Hacker
KNOW WHO TO FIRE,
WHEN TO FIRE,

SEO Hacker School

@SEO_Hacker
KNOW WHO TO FIRE,
WHEN TO FIRE,
AND HOW TO FIRE HIM.

SEO Hacker School

@SEO_Hacker
KNOW WHO TO FIRE,
WHEN TO FIRE,
AND HOW TO FIRE HIM.

SEO Hacker School

@SEO_Hacker
12

HAVE YOUR OWN

INNER CIRCLE
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
CREATE AN INNER
CIRCLE.
PEOPLE YOU KEEP
CLOSE TO YOU.
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
13

INVEST IN

DESIGN
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
NOVEMBER 2011

SEO Hacker School

@SEO_Hacker
OCTOBER 2012

SEO Hacker School

@SEO_Hacker
SEO HACKER PRESENT
SEO Hacker School

@SEO_Hacker
14

FOLLOW-UPS
CAN MEAN HUGE MONEY

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
15

KEEP

READING,
KEEP

WRITING
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
LESS TIME
TO
READ AND
WRITE

SEO Hacker School

@SEO_Hacker
LESS TIME
TO
READ AND
WRITE

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
RECAP
SEO Hacker School

@SEO_Hacker
1

SEO Hacker School

ALWAYS BE READY TO EVANGELIZE

@SEO_Hacker
1

ALWAYS BE READY TO EVANGELIZE

2

GIVE FREE CONSULTATIONS

SEO Hacker School

@SEO_Hacker
1

ALWAYS BE READY TO EVANGELIZE

2

GIVE FREE CONSULTATIONS

3

DON’T BE AFRAID TO
JACK UP YOUR PRICE

SEO Hacker School

@SEO_Hacker
1

ALWAYS BE READY TO EVANGELIZE

2

GIVE FREE CONSULTATIONS

3

DON’T BE AFRAID TO
JACK UP YOUR PRICE

4

ALWAYS BUILD YOUR BRANDING

SEO Hacker School

@SEO_Hacker
1

ALWAYS BE READY TO EVANGELIZE

2

GIVE FREE CONSULTATIONS

3

DON’T BE AFRAID TO
JACK UP YOUR PRICE

4

ALWAYS BUILD YOUR BRANDING

5

INNOVATE

SEO Hacker School

@SEO_Hacker
6

SEO Hacker School

SPEAK OUT WHAT YOU KNOW

@SEO_Hacker
6

SPEAK OUT WHAT YOU KNOW

7

GIVE FREE TALKS TO YOUR EXISTING
AND PROSPECTIVE CLIENTS

SEO Hacker School

@SEO_Hacker
6

SPEAK OUT WHAT YOU KNOW

7

GIVE FREE TALKS TO YOUR EXISTING
AND PROSPECTIVE CLIENTS

8

DON’T BE AFRAID TO
LOWER YOUR PRICE

SEO Hacker School

@SEO_Hacker
6

SPEAK OUT WHAT YOU KNOW

7

GIVE FREE TALKS TO YOUR EXISTING
AND PROSPECTIVE CLIENTS

8

DON’T BE AFRAID TO
LOWER YOUR PRICE

9

DON’T TRY TO STEAL
ANOTHER SEO COMPANY’S CLIENTS

SEO Hacker School

@SEO_Hacker
6

SPEAK OUT WHAT YOU KNOW

7

GIVE FREE TALKS TO YOUR EXISTING
AND PROSPECTIVE CLIENTS

8

DON’T BE AFRAID TO
LOWER YOUR PRICE

9

DON’T TRY TO STEAL
ANOTHER SEO COMPANY’S CLIENTS

10

INVEST IN YOUR TEAM

SEO Hacker School

@SEO_Hacker
11

SEO Hacker School

FIRE PEOPLE

@SEO_Hacker
11

FIRE PEOPLE

12

HAVE YOUR OWN INNER CIRCLE

SEO Hacker School

@SEO_Hacker
11

FIRE PEOPLE

12

HAVE YOUR OWN INNER CIRCLE

13

INVEST IN DESIGN

SEO Hacker School

@SEO_Hacker
11

FIRE PEOPLE

12

HAVE YOUR OWN INNER CIRCLE

13

INVEST IN DESIGN

14

FOLLOW-UPS CAN MEAN
HUGE MONEY

SEO Hacker School

@SEO_Hacker
11

FIRE PEOPLE

12

HAVE YOUR OWN INNER CIRCLE

13

INVEST IN DESIGN

14

FOLLOW-UPS CAN MEAN
HUGE MONEY

15

KEEP READING, KEEP WRITING

SEO Hacker School

@SEO_Hacker
Contact me / Check out:

• sean@seo-hacker.com
• http://seo-hacker.org
• http://seo-hacker.net
“I’d love to sit down with you and tell you more about
how you can strategically create a great SEO start-up.”

@SEO_Hacker

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