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How Google Works

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The most basic part of SEO or Search Engine Optimization Marketing, is of course, the Search Engine itself. It is a must-know. And so we start off our lessons with an introduction to search engines.

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How Google Works

  1. 1. How Google Works
  2. 2. To be an SEO practitioner, you gotta know the basics.
  3. 3. SEARCH Is the specific activity of looking for something in the Internet.
  4. 4. What is a search engine?
  5. 5. A Search Engine does three main things: INDEX RETRIEVE RANK
  6. 6. Index, Retrieve, Rank… What do they actually mean?
  7. 7. Index, Retrieve, Rank… What do they actually mean? Nowadays, you don’t necessarily have to submit your website to the search engines because…
  8. 8. Google will automatically come looking for you as they CRAWL the web.
  9. 9. CRAWLING Is the term called when a search engine reads the codes of a website.
  10. 10. ALL websites are made up of codes.
  11. 11. And what you see is only an end-product of those codes when read by an HTML browser.
  12. 12. Like this one:
  13. 13. This is the code Like this one:
  14. 14. This is the code And this is the end-product Like this one:
  15. 15. and hit the “Enter” button, what you just did is a SEARCH QUERY
  16. 16. will do look up in its database for any related keyword to your query and retrieveit for you…
  17. 17. And display it in this page
  18. 18. And display it in this page Search Engine Results Page (SERP)
  19. 19. Your goal now is to be on top
  20. 20. On top of SERP
  21. 21. keeps for TIPS
  22. 22. View our other lessons to help you further understand how search engines work and how to increase your website’s ranking.
  23. 23. View our other lessons to help you further understand how search engines work and how to increase your website’s ranking.
  24. 24. Other related lessons: Want to maximize your knowledge in SEO? Click on Go Pro to upgrade your account. *Click on any of the lessons to view the content

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