Social Media – Affecting the
World at Large

Who I am

Because things that matter are
at a click’s reach

Not all of those things
are good

Because the world got smaller

Opinions got louder

There are good and bad
opinions

And that’s okay

What’s not okay are opinions
that we don’t want to hear

Opinions that trigger us to
retaliate

We have seen this in
our country’s recent events

What does have to do
with us?

We have opinions

They may be good or
bad

And that’s okay

What’s not okay are opinions
that others don’t want to hear

So how do we use
social media responsibly?

How do we use social
media effectively?

His posts are optimistic, inspiring,
and a source of good wisdom

Lots of people share it
because of these attributes

But they also share it
because of his authority

Which brings me to my
only two points for this talk

If you want to use
social media to influence the world

Influence it for good

What is the definition of
good?

Anything that will move people
positively

Anything that will glorify god

If you want to influence
the world, you need to increase your authority

If you don’t have any
authority online or offline, people will simply not pay attention

Which may cause you to
stop trying

People generally pay attention to
bad and controversial opinion

That’s why there are so
many ‘trolls’ today

It’s easier to be a
troll than to be an authority online

That’s why, for this talk,
I will focus on building your authority

Building authority online is hard
because

There’s too much noise

Too much dishonesty

You will not be able
to build authority just by posting a lot of things in your social media profiles

So how can you become
someone who matters to a lot of people you don’t even know?

How do you use social
media to affect the world?

Build your authority

Sometimes this can be answering
hard questions in groups that you are affiliated in

Sometimes this can be sharing
a critical update in your industry to the rest of your peers

Sometimes this can be writing
a whitepaper or a short report and giving it away for free to other people in your circle

That’s how you build authority

That’s how you rise up
from the opinions of others and get people’s attention

Thank you!

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