Now that we’ve discussed keyword density, it’s time you know the other factors when it comes to keywords in your on-site optimization. Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website. This is a tutorial for Keyword Prominence, Frequency and Proximity.

1. Keyword Prominence, Frequency,
Proximity

2. KEYWORDS make your site tick.

3. Knowing
WHERE TO PLACE
THEM,

4. HOW OFTEN TO INSERT THEM
IN A SENTENCE,

5. and
HOW TO USE THEM
is important.

6. 1
KNOWING WHERE TO PLACE
KEYWORDS

7. 1
KNOWING WHERE TO PLACE
KEYWORDS
Keyword Prominence

8. KEYWORD PROMINENCE
deals with how eye-catching your
keywords are within a web page.

9. The important keywords should be the most
prominent in your webpage.

10. Here’s an example:

11. Here’s an example:

12. Here’s an example:

13. Here’s an example:
Notice that the target keyphrase
“Your sex drive is not the problem”
is PROMINENT in the page

14. Here’s an example:
Notice that the target keyphrase
“Your sex drive is not the problem”
is PROMINENT in the page
(at a GOOD PLACE with GOOD FONTS AND HEIGHT)

15. 2
how often to insert
keywords

16. 2
how often to insert
keywords
Keyword Frequency

17. KEYWORD FREQUENCY
deals with the number of times you let your
keyword or keyphrase appear in a webpage.

18. The MORE TIMES A KEYWORD APPEARS in
your webpage, the MORE RELEVANCE a
search engine will attribute to it…

19. The MORE TIMES A KEYWORD APPEARS in
your webpage, the MORE RELEVANCE a
search engine will attribute to it…
But! That’s not always the case

20. There is a fine line between

21. There is a fine line between
KEYWORD STUFFING

22. There is a fine line between
KEYWORD STUFFING
and having a
good keyword frequency

23. Just be mindful of your keyword frequency –
DON’T FORCE IT or PUT TOO MUCH
EMPHASIS on it.

24. 3
how to use keywords

25. 3
how to use keywords
Keyword Proximity

26. KEYWORD PROXIMITY
deals with the closeness between two or more
keywords with each other.

27. The closer the keywords are to each other,
the better.

28. Let me give you an example. Look closely at these two sentences:
1
2
“How your on site optimization will affect your
search engine rankings”
“How your on site optimization will affect your
rankings in search engines”

29. Let me give you an example. Look closely at these two sentences:
1
2
“How your on site optimization will affect your
search engine rankings”
“How your on site optimization will affect your
rankings in search engines”
Not much difference right?

30. But if someone searches “Search engine rankings” it is more likely that the
first title will rank higher than the latter
1
2
“How your on site optimization will affect your
search engine rankings”
“How your on site optimization will affect your
rankings in search engines”

31. TIPS
for
keeps

32. Create great, quality,
compelling content

33. Just be mindful of these three things about your keyword...

34. Just be mindful of these three things about your keyword...
1

35. Just be mindful of these three things about your keyword...
1
2

36. Just be mindful of these three things about your keyword...
1
2
3

37. Just be mindful of these three things about your keyword...
1
2
3
But don’t make it the basis for your next article.

38. Other related lessons:
*Click on any of the lessons to view the content
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