My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist

1. NEW AGE
MARKETING
3 stories. Ethics. The Future

2. SEAN SI
INTERNET MARKETING CONSULTANT
Specializations:
Search Engine Optimization
Social Media Marketing
Conversion Rate Optimization
Search Engine Marketing
Analytics
Online Reputation Management
Inbound Marketing
Email Marketing
SEO Hacker School
@SEO_Hacker

3. It all started when
I bought my first blog.
SEO Hacker School
@SEO_Hacker

4. SEO Hacker School
@SEO_Hacker

5. “I offered my last money to God and
told Him that I want to just blog for
Him
SEO Hacker School
@SEO_Hacker

6. “I offered my last money to God and
told Him that I want to just blog for
Him – to glorify Him throughout
the internet.”
SEO Hacker School
@SEO_Hacker

7. I bought the
domain
name
SEO Hacker School
1 GB
worth of
hosting
@SEO_Hacker

8. I bought the
domain
name
SEO Hacker School
1 GB
worth of
hosting
and started my
st
1
independent
WordPress
blog
@SEO_Hacker

9. HOW I GOT INTO
MARKETING
(MY STORY ON SEO)
SEO Hacker School
@SEO_Hacker

10. I was going through my On-the-Job Training
(OJT) when I stumbled upon SEO
SEO Hacker School
@SEO_Hacker

11. I was hired by a young company in Ortigas
(which is now out of business, unfortunately)
SEO Hacker School
@SEO_Hacker

12. HELLO
I’m a
TRAINEE
I was given the task of SEO trainee – too
bad that the SEO manager resigned just a
week after I got in – leaving all the SEO
work to me
SEO Hacker School
@SEO_Hacker

13. I had an
enormous quota
which involved:
SEO Hacker School
Blah… blah... blah…
Submit Comment
@SEO_Hacker

14. I had an
enormous quota
which involved:
SEO Hacker School
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
@SEO_Hacker

15. I had an
enormous quota
which involved:
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
FORUM
POSTING
SEO Hacker School
@SEO_Hacker

16. I had an
enormous quota
which involved:
FORUM
POSTING
SEO Hacker School
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
ADDING “FRIENDS”
(IN 5 SOCIAL NETWORKS)
@SEO_Hacker

17. I worked from
6AM
12MN
and got paid $150 a month for all of it
SEO Hacker School
@SEO_Hacker

18. I worked from
12MN
6AM
and got paid $150 a month for all of it
*sigh*
SEO Hacker School
@SEO_Hacker

19. In the middle of it all, I was learning more about WHY
I was doing things.
SEO Hacker School
@SEO_Hacker

20. In the middle of it all, I was learning more about WHY
I was doing things.
1
SEO Hacker School
Why i had such a huge quota
@SEO_Hacker

21. In the middle of it all, I was learning more about WHY
I was doing things.
1
Why i had such a huge quota
2
SEO Hacker School
Why i had to comment
intelligibly on forums
@SEO_Hacker

22. In the middle of it all, I was learning more about WHY
I was doing things.
1
Why i had such a huge quota
2
3
SEO Hacker School
Why i had to comment
intelligibly on forums
Why i had to comment
intelligibly on blogs
@SEO_Hacker

23. In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota
1
2
3
4
SEO Hacker School
Why i had to comment
intelligibly on forums
Why i had to comment
intelligibly on blogs
Why the links were so important
@SEO_Hacker

24. In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota
1
Why i had to comment
2 applied everything
this, I intelligibly on forums
In all of
to my first blog – i had to comment
Why
3
4
SEO Hacker School
intelligibly on blogs.
Why the links were so important
@SEO_Hacker

25. And true enough, some of my tests
worked. I got my blog to PR 3 then PR 4.
And it’s ranking on a wide scale of keywords even until now.
SEO Hacker School
@SEO_Hacker

26. HOW SEO HACKER
WAS BORN
(AND HOW IT GREW)
SEO Hacker School
@SEO_Hacker

27. SEO Hacker as a website was born April 2010 –
just a few months from my college graduation.
SEO Hacker School
@SEO_Hacker

28. By this time, I was already a bit
knowledgeable about SEO
because of the strategies I
tested out in my God and You
blog (h3sean.com).
SEO Hacker School
@SEO_Hacker

29. I bought
SEO-Hacker.com
SEO Hacker School
@SEO_Hacker

30. I bought
SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)
SEO Hacker School
@SEO_Hacker

31. I bought
SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)
and built it as a ‘knowledge-base’ blog
SEO Hacker School
@SEO_Hacker

32. I bought
SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)
and built it as a ‘knowledge-base’ blog
I simply blogged about the new things
I was learning about SEO
SEO Hacker School
@SEO_Hacker

33. I was doubly inspired by Copyblogger.com on how
they were posting such great copywriting tutorials and
helping out a lot of people become better bloggers.
SEO Hacker School
@SEO_Hacker

34. I worked hard in HP – learning how a services company
should provide great services to clients – and the
penalty of it if we don’t.
SEO Hacker School
@SEO_Hacker

35. “I learned to do things in a timely
fashion and to work well with a
team.”
SEO Hacker School
@SEO_Hacker

36. Then someone from our local church invited me to do
SEO for him – he was a third party.
SEO Hacker School
@SEO_Hacker

37. So I went to work – but I was convicted because the
website was a gambling website.
SEO Hacker School
@SEO_Hacker

38. I then asked God if what I was doing was
glorifying to Him and I told God that if it
wasn’t – He would take it away.
SEO Hacker School
@SEO_Hacker

39. God was faithful and he
took the project away…
SEO Hacker School
@SEO_Hacker

40. Leaving me with nothing
for half a month.
SEO Hacker School
@SEO_Hacker

41. I went to Hongkong with my dad and I met a girl there
whose uncle owned the biggest scuba diving
liveaboard fleet in the Philippines.
SEO Hacker School
@SEO_Hacker

42. She referred me to her uncle and that was my first major
contract. I was gutsy enough to pitch the contract at
almost $1,000 and the company agreed.
SEO Hacker School
@SEO_Hacker

43. THE REST, AS THEY SAY, IS HISTORY
SEO Hacker School
@SEO_Hacker

44. Today, SEO Hacker has grown beyond expectations
and has more than 20 brands under the care of our
internet marketing services.
SEO Hacker School
@SEO_Hacker

45. But the best part is, SEO Hacker has helped
numerous up-coming SEO specialists through its
blog and online SEO School
SEO Hacker School
@SEO_Hacker

46. WHAT WE DO
(AND HOW WE PROVIDE VALUE TO OTHER COMPANIES)
SEO Hacker School
@SEO_Hacker

47. CASE STUDY:
Not your normal brick and mortar
business.
SEO Hacker School
@SEO_Hacker

48. history
Amazon was
founded in 1994
by Jeff Bezos
SEO Hacker School
@SEO_Hacker

49. history
Amazon was
founded in 1994
by Jeff Bezos
(before Amazon, it was
first named as Cadabra)
SEO Hacker School
@SEO_Hacker

50. history
1995
Amazon.com officially
launches and goes
live as an online
bookstore
SEO Hacker School
@SEO_Hacker

51. history
1995
Amazon.com officially
launches and goes
live as an online
bookstore
Sells first book
'Fluid Concepts & Creative Analogies:
Computer Models of the Fundamental Mechanisms of Thought’
SEO Hacker School
@SEO_Hacker

52. history
He shipped orders to all 50 states, and to
48 countries
SEO Hacker School
@SEO_Hacker

53. history
Sales were up to $20,000/week
within 2 months
SEO Hacker School
@SEO_Hacker

54. history
1997
Amazon goes public and begins selling
shares at $18 each.
SEO Hacker School
@SEO_Hacker

55. history
1997
Amazon.com becomes the first Internet
retailer to secure one million customers.
SEO Hacker School
@SEO_Hacker

56. history
1998
Amazon begins selling music
SEO Hacker School
@SEO_Hacker

57. history
2001
4th Quarter profit = $5 million
Revenues of more than $1 billion
SEO Hacker School
@SEO_Hacker

58. history
2007
Amazon unveils
the Kindle,
a dedicated ebook
reader.
SEO Hacker School
@SEO_Hacker

59. history
2010
Amazon
announces that
ebook sales have
outnumbered
hardcover sales for
the first time ever
SEO Hacker School
@SEO_Hacker

60. FAST FORWARD TO TODAY
SEO Hacker School
@SEO_Hacker

61. present
2012
Amazon.com Inc. had revenues of
$61.1B
2013
As of the 2nd Quarter of 2013, Amazon
had revenues of $15.7B
SEO Hacker School
@SEO_Hacker

62. THERE IS REAL $$$ ONLINE
SEO Hacker School
@SEO_Hacker

63. AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
SEO Hacker School
@SEO_Hacker

64. AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
SEO Hacker School
@SEO_Hacker

65. AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
TRAFFIC
SEO Hacker School
@SEO_Hacker

66. HOW DID THEY DO IT?
SEO Hacker School
@SEO_Hacker

67. For almost every book you search for,
Amazon will appear in the results.
SEO Hacker School
@SEO_Hacker

68. SEARCH IS OUR BUSINESS.
SEO Hacker School
@SEO_Hacker

69. COMPANIES WE’VE HELPED
SEO Hacker School
@SEO_Hacker

70. /Search En gine
Op ti mi zation/
It is the art and science of
increasing your rankings with
target keywords in search
engines such as Yahoo, Google
and Bing.
SEO Hacker School
@SEO_Hacker

71. SEO Hacker is focused in making our clients as
the leaders in the search engine results page.
SEO Hacker School
@SEO_Hacker

72. We want to put them up. We want to help them
generate revenue. This is our goal.
SEO Hacker School
@SEO_Hacker

73. We believe this can be achieved with
the best long-term strategies there is:
1
2
Content Marketing
3
SEO Hacker School
Branding
White-hat SEO
@SEO_Hacker

74. WHITE HAT VS.
BLACK HAT SEO
(KEY DIFFERENCES)
SEO Hacker School
@SEO_Hacker

75. The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.
SEO Hacker School
@SEO_Hacker

76. IT’S HOW WE DO IT.
SEO Hacker School
@SEO_Hacker

77. WHITE HAT SEO
BLACK HAT SEO
CONTENT STRATEGY
KEYWORD DENSITY
VS
SEO Hacker School
@SEO_Hacker

78. WHITE HAT SEO
BLACK HAT SEO
BRANDING
TITLE TAGS
VS
SEO Hacker School
@SEO_Hacker

79. WHITE HAT SEO
BLACK HAT SEO
LINK ASSETS
LANDING PAGES
VS
SEO Hacker School
@SEO_Hacker

80. WHITE HAT SEO
BLACK HAT SEO
LINK OUTREACH
LINK AUTOMATION
VS
SEO Hacker School
@SEO_Hacker

81. In SEO you’re not looking for short term
quick wins, you’re looking for
long term benefits.
SEO Hacker School
@SEO_Hacker

82. THE FUTURE OF
MARKETING
(AND YOUR PART TO PLAY AS GRADUATING STUDENTS)
SEO Hacker School
@SEO_Hacker

83. The face of
marketing is
changing.
SEO Hacker School
@SEO_Hacker

84. There is a new generation that is in tune with the
Internet and advanced technologies.
SEO Hacker School
@SEO_Hacker

85. Search Engine Optimization is a matter of going into
other people’s minds and figuring out the right
words your users are going to use.
SEO Hacker School
@SEO_Hacker

86. You guys are young
and there’s a
whole world
ahead
of you.
SEO Hacker School
@SEO_Hacker

87. MARKETING IS NOT HARD.
SEO Hacker School
@SEO_Hacker

88. MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how your
product/service can solve their problems.
SEO Hacker School
@SEO_Hacker

89. MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how your
product/service can solve their problems.
SEO Hacker School
@SEO_Hacker

90. Competition for Traditional Marketing
is cut-throat
SEO Hacker School
@SEO_Hacker

91. DIGITAL MARKETING
IS THE
NEW MEDIA
SEO Hacker School
@SEO_Hacker

92. CONTACT ME/CHECK OUT:
• sean@seo-hacker.com
• http://seo-hacker.org
• http://seo-hacker.net
Follow me @SEO_Hacker

93. Designed by:
Angie Reyes
@myra_angelica