The depth of product data provided by an ecommerce merchant plays a major role in determining the click through rates and conversion ratios of their online store. If yours isn't up to the standards expected by the consumer, they won't have the confidence to buy from you. Here are a few ways you can improve your product data through effective product catalog management.

1. 4 WAYS TO
IMPROVE
PRODUCT
CATALOG
MANAGEMENT

2. C U R R E N T S C E N A R I O
Is your product
information relevant
to consumers?
63%
Consumers think positively
of a brand if it gave content
that was valuable,
interesting, and relevant

3. ONLINE SHOPPERS
DEMAND PRODUCT
INFORMATION WHICH IS:
CORRECT
COMPLETE
CURRENT
CONSISTENT

4. FOR E-COMMERCE
RETAILERS
IMPROVE BRAND
IMAGE
IMPROVE PRODUCT
CATALOG MANAGEMENT
8

5. S O L U T I O N
CHECK OUT 4 WAYS
TO IMPROVE YOUR
PRODUCT CATALOG
MANAGEMENT

6. Create detailed product
description
Map product images to
physical product
Collect accurate information of
material, color etc.
a.

7. 1.
Regular product
content updation
2.
Regular stock (SKUs)
availability updation
3.
Regular vendor data
updation
b.REAL-TIME CATALOG UPDATION

8. c.HAVE REFINED FILTERING AND
SORTING OPTIONS
Consistent Product Tagging
Consistent Measurement Units
Consistent Product Attributes

9. d.MAGAZINE QUALITY
PRODUCT PHOTOS
Implement image editing techniques
 Color Correction
 Background Removal
 Noise Reduction
 Image Masking and Retouching

10. Trouble Managing
Your Product Catalog?
Contact Us Today!
www.habiledata.com
info@habiledata.com