3. BRAND IMAGE – DOUBLE PAGE SPREAD These two screenshots come from the double-page spread I created. As you can see I have used the same font – which resembles LED print. This was chosen so that the text could be identified. I was originally going to use a much more ‘digital’ looking text, but I thought it looked too much like an alarm clock print. This font is quite futuristic and it looks very computer-based.
4. BRAND IMAGE - ADVERTISEMENT The advertisement also used the same text as in the double-page spread. Unlike the double-page spread which used Tahoma for the smaller fonts, I continued to use this font throughout the print. I think it made the print much more effective than if I were to change the text to something like Tahoma – it could make the advertisement look dull. This font is quite edgy and captures the audiences attention.
5. BRAND IMAGE - TITLE SEQUENCE Simple text used so it doesn’t distract the audiences attention Pixilation is used to emphasise the distortion of online identities.
![HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)