How to Craft Kick-Ass Marketing Strategies for 2014

1. How to Craft Kick-Ass Marketing Strategies for 2014

2. The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells itself.
Peter Drucker, Father Of Modern Marketing

3. Business only has two functions –
marketing and innovation
Milan Kundera, The Unbearable Lightness of Being

4. How innovative is your
marketing strategy?

5. Marketing Strategy
What worked in 2013, may not work in
2014. Customers are changing, but is
your marketing keeping up?

6. Six Questions to Global CMOs before they
plan for 2014
Do you create differentiators or are you stuck in
competition, technology and trends?
Does your product or service solve a single problem
effectively?
Do you listen to your customers ? How do you keep
them engaged?

7. Six Questions to CMOs before they plan
for 2014
Can your marketing team do a techno functional
demo or are they busy enhancing age old
PowerPoints ?
Do you measure the success rate of your marketing
programs? Are you using the right metrics?
Is your marketing team mobile or are they busy
making cold calls all day?

8. On an average, companies spent
10.4% of their annual revenue on
overall marketing activities.
- Gartner, U.S. Digital Marketing Spending Survey, 2013

9. Marketing Operating Budgets as a Percentage
of Company Revenue
- Gartner, U.S. Digital Marketing Spending Survey, 2013

10. Digital marketing spending averages
2.5% of company revenue.
- Gartner, U.S. Digital Marketing Spending Survey, 2013
#Social Media #Digital Marketing #Inbound Marketing

11. How Marketers Allocate Their Digital Marketing
Budgets

12. Top 3 Digital Marketing Activities are
Corporate Website, Social Marketing
and Digital Advertising
- Gartner, U.S. Digital Marketing Spending Survey, 2013
#Social Media #Digital Marketing #Inbound Marketing

13. Top 3 Digital Marketing Activities Key to
Marketing's Success
- Gartner, U.S. Digital Marketing Spending Survey, 2013

14. Consumers are connected across
multiple devices, actively
exploring and sharing experiences.

15. Today
technology driven strategies help to
streamline and automate marketing
practices.

16. Marketers are focused on delivering
superior experience, 92% of the
top global brands have apps in
iTunes App Store.

17. Social Media
has transformed the way we market
our services and products.

18. Digital technology and Platforms
enable marketers to measure and
understand their initiatives better than
ever before.

19. A significant 86% of marketers indicate
that social media is important for their
business, up from 83% in 2012.
Social Media Examiner, 2013 Social Media Marketing
Industry Report

20. 88% of marketers want to know the
most effective social tactics and the
best ways to engage with customers.
Social Media Examiner, 2013 Social Media Marketing
Industry Report

21. Digital and Social Media Marketing
Digital Content Marketing
Marketing and Communications
Marketing Automation
Industry Connect

22. Channelizing the right information to customers and audience by
leveraging appropriate mobile and social media platforms.
Maintain and update companies corporate blog regularly and invite
guest bloggers ( IT practitioners)
Devising viral strategies and Creating presentations, videos, info
graphics

23. Generate high-impact marketing collaterals, customer centric content,
sales assets, white papers and presentations.
Own, manage and author content for corporate website
on service offerings, corporate information, values and differentiators
GTM strategy, industry analysis, competition analysis, benchmarking and
point of views

24. Running Email, online and portal campaigns for better customer
connect and internal communications
Authoring quarterly newsletters focusing on market Insights, company Insights,
new service lines and innovations
SPOC and Lead Corporate announcements and media communications

25. Revenue driven marketing approach through CRM marketing automation
tools and platforms to enhance demand generation and sales intelligence
SEO, Monitoring Website traffic, Google Analytics, Google Ad words
Measuring and analyzing social media campaign through Web 2.0 tools

26. Engaging with industry experts and analyst groups to brief
Service differentiators, capabilities, frameworks and Tools/IP’s
Organizing e-Knowledge series and sharing views on
Industry trends, Industry challenges and Solution approach
Participating/presenting in Technology Conferences, events and seminars
to bring in new leads and fresh ideas/perspectives to the business

27. The easiest thing is to react. The
second easiest is to respond. But
the hardest thing is to initiate.
- Seth Godin, American author and marketer

28. Are you a
Reactor or Responder or Initiator?

30. Thank you
Shiv
Chief Designer at Slide Nation
Email: hairaman@gmail.com