Presentation at the Nanyang Technological University careers fair, Singapore about my perspective on life in an agency. Talk formed part of Wunderman's Z Graduate Program.

1. Just one perspective –
Justin Halim
Regional Account Director
Wunderman Singapore
@justinlhalim

2. Jan 2011 – present
Currently Regional Account Director, working
on Microsoft, Wunderman Singapore Oct 2010 – Jan 2011
Regional Lead for Nokia, Wunderman
Oct 2009 Singapore
Changed location from Wunderman UK to
Wunderman Singapore

3. Jul 2006 – Oct 2009
Worked on Nokia, Land Rover and Ford,
Wunderman UK
Jul 2006 – Oct 2009
Jul 2006 Travelled loads! 
Changed location from Wunderman/Y&R
Sydney to Wunderman UK
Nov 2004 – Jul 2006
Worked on Telstra, a range of Government
departments, and new business,
Wunderman/Y&R Sydney
1999-2002
At uni figuring out what to do?!?!?! Feb 2002 – Nov 2004
Joined MLC Graduate Program, my last role
being Advertising Campaign Manager

4. What types of
What‟s working in roles are there
advertising like? in advertising?
What are the
career
prospects?
What will I do
Where is the everyday?
industry headed?
I heard long
hours are
What are the perks involved, eek!
of the job?
How do I get my Are clients
foot in the door? mean?

5. A bit about Wunderman….
“What matters today are the digital
conversations with and among
consumers.”

6. 2011 AdAge:
Wunderman #1 Worldwide
2011 AdAge:
Digital Marketing Ranking
Wunderman #5 Worldwide

7. 61 145 6200+
total # of countries total # of offices total # of people
North America Asia Pacific EMEA LATAM
2 Countries 14 Countries 36 Countries 9 Countries
36 Offices 29 Offices 66 Offices 14 Offices
2,000+ People 1000+ People 2,500+ People 700+ People

8. We work with some of the world’s most admired
brands
Global
North
America
EMEA/
LATAM/
APAC

9. The advertising
landscape

10. A person living in a city
30 years ago saw up to
2,000 ad messages a
day, compared with up
to 5,000 today.
http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=11689
23600&partner=homepage&pagewanted=all

11. These advertising messages help make us
aware, educate us, and help us make….
…about brands, products, services and solutions
that meet our needs and wants

12. The importance of digital Mobile phone
Laptop
iPod
Another mobile
phone
Plus tablets, netbooks,
e-readers, PSPs, and
more!

13. 893 million Most Internet users
internet users in Another 700 million around the region
APAC (42% Asians are expected access the Internet on
global share) to go online by 2015 a regular basis, the
vast majority at least
several times per
With ownership of mobile week, if not daily
devices in the region,
particularly smartphones, set to
surge in the year ahead, this Tablet ownership is expected
will have a profound impact on to further increase in the year
the digital behaviors of ahead, in particular in
Southeast Asian consumers Malaysia, Singapore and
Thailand
The mobile phone, as a
facilitator of internet access, Vietnam Internet users spend more time
is very popular across online than those in Australia, Taiwan &
Southeast Asian markets Japan

14. So what’s it
really like in an
advertising
agency?

15. The different roles
Hello Justin speaking 
Key point of Take creative briefs and turn them Build the big idea Manage financial
contact with the into the „big idea‟ across the different reporting
client marketing
Apply the big idea to different channels Manages billing
Take client marketing channels – web, mobile, and ensuring work
campaign requests banners, email, apps, etc Ensures technical delivered is
and brief the build is built to profitable, together
creative team Art Directors and Copywriters will standard and is with Account
typically work together to come up bug-free Service
Manage with the „big idea‟
relationships with
clients and projects
end-to-end
Ensure on-time and
on-budget delivery
of projects

16. People in these roles are….
Business, Highly creative Technically savvy Accounting and
marketing, finance
communications Artistic Programmers, backgrounds
backgrounds Coder, IT, even
Lateral thinkers some engineering Good with
Good time, budget backgrounds and numbers
and project Graphic design, communications experience
managers backgrounds Financially savvy
Can work with Compliant with
different Accounting
personality types standards and
practices
Strategic thinkers
who understand
the clients‟
business

17. Top 10 things
about working in
an agency (and
at Wunderman)

18. 10. You can change someone’s perception and
make a real difference in people’s lives, with just
one impactful conversation

19. 9. Foosball 

20. 8. The
opportunity to
travel and see
new things – all
with work

21. 7. The ongoing professional and career
development
 Wunderman University
 Learning Management
System
 Digital Deep-Dive sessions
 Planning & Analytics ring
 New Business Training
 WPP Maestro
 WPP Mini-MBA

22. 6. Literally see
your work come
to life, and show
it off to the rest
of the world

23. Nokia Eksismeter video
Video removed

24. 5. The chance to
be creative –
day in, day out

25. http://www.youtube.com/watch?v=LzlRguV8NuQ
http://www.youtube.com/watch?v=DOutRO62WBw

26. 4. The variety associated with working with the
world’s best brands

27. And our newest Global client….
Video removed

28. 3. …And the fun
of experiencing
their products
first hand!

29. 2. A young, fun,
vibrant work
culture

30. 1. The people!

31. “I'm never short of things to do here,
and there's a lot to learn from each
project I'm involved in.”
---- Alan Choong, Z Academy Intern- “Wunderman has a positive
Junior Designer, Wunderman Singapore work and learning
environment topped with
helpful and supportive
colleagues. ”
---- Tryphena Luhur, Regional
Network Coordinator,
Wunderman APAC
“My experience and knowledge has
been progressing like a bullet train at
Wunderman. A family oriented office
with a great atmosphere and great
place for career advancement.”
---- Aaron Aw, Digital Producer/
Analyst, Wunderman Singapore

32. “A unique and enlightening
experience”
---- Haikel Latiff, Regional Knowledge
Coordinator, Wunderman APAC
“There‟s never a shortage of fun, joy
and excitement at Wunderman.”
---- Irene Teo, Human Resource
Manager, Wunderman Singapore
“Life at Wunderman is fun, dynamic
and informal.”
---- Thomas Haugan, Regional Business
Development Coordinator,
Wunderman APAC
“Life at Wunderman for me is an adventure. It‟s fun, it‟s
exciting and more importantly – motivating! Over the
course of 3 years, not only have I learnt a lot but I‟ve
also been given the opportunity to pursue my passion.
Love it!”
---- Mary Chan, Interactive Manager, Wunderman
Singapore

33. “I wake up (almost) every morning eager to head to office-
this in itself tells a lot about Wunderman. Wunderman helped
me to build my career from an Associate Account Director to
GM. This wouldn‟t have been possible in most other
organizations. Wunderman truly believes in its people and
ensures the right platform is provided to reach their full
potential. People who work in Wunderman tend to develop a
very entrepreneurial spirit. We want the office to succeed not
only as a local market but as a region. Combine all this
aspects of Wunderman and you have a great working
environment with great people. We work hard but enjoy all of
it!
I joined Wunderman not knowing it would be such…but am
blessed to be a part of this huge family!”
---- Nimesh Desai, General Manager, Wunderman Singapore

34. So why not make it a career for you!
 We have two great accredited programs geared to giving you
the best experiences and development opportunities to kick-
start your career at Wunderman:
– Z Graduate
– Z Academy
 Find out more at our booth today

35. nate sparkle with new ideas,
ke us think in new ways and
ate new relationships. These
are the conversations that
define feelings and change
the behavior of consumers.
Thank you.
Follow me: @justinlhalim