Cross Media Convergence- Technological convergence Media convergence

1. CROSS MEDIA
CONVERGENCE

2. What is technological convergence?
• This is how technology allows media texts to be produced
and distributed on multiple media devices, phones, iPads
etc. New technologies take over from past technologies.
• An example of this is that people used to listen to music
that came from the radio, however, now that technology
has evolved, the majority of people now use mobile
phones as a mean of doing every imaginable thing that
you can think of!
• Devices are getting more and more advanced!

3. Examples of present technologies.
• Mobile Phones
• Gaming consoles
• Internet
• Social Media
• All of the above have made life more convenient for
people and they have become more interactive.

4. Digitalization
• It is when physical information (e.g. pieces of paper) can
be converted and then stored on an electrical device.
Digitalization is the integration of digital technologies into
everyday life.
• An example of digitalization:
“The new Apple watch is an example
of digitalization at its best where
technology has taken an ordinary
watch and introduced technology
into it with phone capabilities,
messaging, and even internet capabilities.”

6. What is media convergence?
• This is when production companies use a variety of media
to display their products, e.g. print versions, websites and
social media pages. Technological convergence makes
this possible.
“..these multiple of media convergence are leading us
towards a digital renaissance- a transition and
transformation period that will affect all aspects of our
lives...” -Henry Jenkins, 2001.

7. Media Convergence
The joining of different media sources, e.g. newspapers,
online, television, radio etc.
ADVANTAGES DISADVANTAGES
It is easier to connect with
audiences.
People will lose their jobs.
More places to put products out
there.
Products will be expensive to
buy, e.g. phones, tablets etc.
More engagement. Not everyone will have access to
these products or platforms.
Advertising. They are not always user
friendly.