This document summarizes demographic research on the fans of three music artists: Arctic Monkeys, Maroon 5, and Fall Out Boys. It finds that their audiences are generally in the 18-24 age range and working class. Male listeners prefer Arctic Monkeys, while female fans enjoy Maroon 5 and Fall Out Boys. However, this research alone does not provide insights into consumers' habits and lifestyles, so psychographic research was also conducted.

1. 7a
 This the demographic audience research of three
similar music videos

2. Demographic research of arctic
monkey.

3. Demographic research of maroon 5
fans.

4. Demographic research of fall out
boys fan.

5. Outcomes of demographic
research
From the demographic research, I have found out interesting similarities. For
example, The fans of arctic monkey, fall out boys and maroon 5 have in
common are that their audiences are from a similar age group- 18-24. Also, they
are in the working class. This suggests that the people who usually listens to
these artists are mature teenagers and young adults. These are the same people
who are either: junior managers, nurses, skilled manual worker; these are all
working class people. On the other, it looks like more male listeners enjoy The
Arctic Monkey. Whereas, it is the females, who enjoy listening to Maroon 5 and
The Fall Out Boys.
However, this research alone doesn’t tell me about the consumers habits and
lifestyle. As a result, I have researched into a psychographic research.