Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.

1. 5 Reasons to Use Amazon DSP
in 2020

2. We make our clients the
heroes of their organization.
We’re a digital marketing agency with deep
expertise in a narrow-range of high-growth
digital marketing solutions including
paid search, paid social, programmatic
and conversion rate optimization.
We help complex businesses that have multiple
brands, products, locations and/or services
grow and expand their business.
Hanapin also produces:

3. Join the Conversation
Include the hashtag #thinkppc
in your Twitter tweets, or use
the webinar question box to
send us questions.

4. What platforms are
you spending your
programmatic dollar
in?
A. Amazon DSP
B. Google Display Video 360
(DV360)
C. Trade Desk
D. Other

5. What is Amazon DSP?
Amazon DSP allows advertisers to use Amazon customer
information to target audiences not only on amazon.com
and sites owned by Amazon, such as IMDB, but also on
websites outside of Amazon’s owned-and-operated sites

6. Why Amazon DSP?
“Q3 2019, the median DSP advertiser saw 58% of all DSP
ad impressions come from Amazon sites, with 68% of
spend allocated to such sites...73% of all purchases
attributed to Amazon DSP ads”

7. A
Changing
Landscape
Attempting to continuously optimize to a CPA, or
ROAS limits growth long term
Direct Response is not enough
Amazon is no longer a small part of a bigger sales
strategy. It is a platform to introduce your brand at
every stage of the funnel
Brand is King
Utilize Amazon intent based data to adjust to the
change in how you get in-front of the most engaged
users.
Cookie-pocolypse

8. Audiences
Amazon owned audience data
gives deep insight to user behavior
and profile.

9. Amazon
DSP
Creative
Quality Creative is Crucial
○ Amazon DSP includes standard sizes for display on
Amazon and other sites around the web.

10. Desktop &
Mobile
Display Ads
Amazon DSP includes standard sizes for
display on Amazon and other sites around
the web.

11. Mobile
Banner Ads
Reach and target mobile users on
high-quality third-party mobile applications
on Android, Kindle Fire, and iOS platforms.

12. Mobile
interstitial
ads
Mobile publishers can choose to
display full-screen interstitial ads in
their app, instead of or in addition to
banner ads.

13. Video ads
Advertisers can serve 5+ second
in-stream and out-stream video ads in
MP4, WebM, or FLV
Over The Top (OTT) available in US *
restrictions do apply

14. How much are you
spending in
Programmatic on
average per month?
A. $5K - $25K
B. $25K - $50K
C. $50K - $100K
D. $100K+
E. I’m not spending any in
programmatic right now.

15. Do you plan to spend
more on
programmatic
advertising in 2020?
A. Yes
B. No
C. Maybe

16. Inventory
Amazon opens a gateway to many
placement options
● Amazon
● IMDB
● Audible
● Fire TV & Fire Stick Apps
● Multiple Programmatic Exchanges
● Private Marketplaces & Deals

18. Attribution
Understand which channels are
most effective and efficient at
driving performance on Amazon.

19. Key
Takeaways
1. Don’t have to have products on Amazon to
use Amazon DSP!
2. Run a Branded Search Campaign while
running Amazon DSP and track lift in
Branded conversions to measure results.
3. Competition is on the rise. CPMs continue
to increase (up 30% YoY) but advertisers are
paying for it due to quality traffic and more
revenue.
4. Amazon DSP offers more robust audience
selection, optimizations and brand control
for advertisers to reach Net-New clients.
5. First Party Data is key and Amazon has it.

20. For our webinar
attendees today:
A. I’d like more information
about Hero Conf Austin.
B. I’d like an account analysis
from Hanapin ($15K monthly
spend minimum).
C. All of the above.
D. No, thanks.