Presented by Account Manager, Wesley Lenear, you'll learn about setting up, implementing, and tracking your conversion goals and tags.

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Conversion Goals & Tag
Management
HOSTED BY: WESLEY LENEAR

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Presenter
• Wesley Lenear
– Account Manager at Hanapin
Marketing
– @_Lenear

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Agenda
Conversion Goals
• Setting Goals
• Creating Goals in AdWords
• Creating Goals in Google Analytics
• Measuring Goals
Tag Management
• What tag managers do
• Google Tag Manager benefits
• Placing tags in Google Tag Manager
• Checking tags

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Conversion Goals

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Conversion Goals
Setting Account Goals
• Decide what do you want to measure
• Select a conversion type
• Choosing a conversion name
• Assign a goal value
Purposes – different types of actions
• Content downloads
• Service quote inquiries
• Varied conversion action values (ROI)

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Conversion Goals
Creating Your Goals
AdWords
• Goals can be created within interface
• Select from website, app, phone, or import
• Define a goal name and value

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Conversion Goals
Creating Your Goals
Google Analytics
• Define goal name, set goal id, select goal type
• Goals from Analytics can be imported to AdWords

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Conversion Goals
Measuring Goal Performance
• Dimensions Tab
• Tools menu

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Tag Management

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Tag Management
What do tag managers do?
• Streamline the placement of tags onto site pages
• Let you set your tag firing rules
• Test your tags (events, conversions, etc.)

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Tag Management
Google Tag Manager
Benefits
• Place Google and third party tracking tags
• Create a container for your domain that can house all
tags for your site
• Update and publish tags without making source code
changes

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Tag Management
Google Tag Manager
Tag placement steps
1. Choose tag type
2. Configure tag with parameters
3. Set firing rules pages

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Tag Management
Google Tag Manager
Checking tag placement
1. Preview & debug mode
2. Visit domain the container is
set for in new browser tab
3. View summary at bottom of
page to check if tags fire on
page

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Conclusion

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Thanks for joining us!
Contact Us Directly
• Webinar Feedback: marketing@hanapinmarketing.com