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How to Maximize the Impact of Video Content with Retargeting

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Hanapin Marketing
Hanapin Marketing

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

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@MStinsonRoss HOW TO MAXIMIZE THE IMPACT OF VIDEO CONTENT WITH RETARGETING
@MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Director of Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss AGENDA ● Maximize the impact of video content with behavioral retargeting ● Track and optimize video marketing in campaigns ● Prioritize the various video marketing options
@MStinsonRoss 45% of people watch more than an hour of Facebook or YouTube videos every week.
@MStinsonRoss 100 million hours of video are watched every day on Facebook.
@MStinsonRoss Over 3 billion hours of video are watched each month on YouTube.
@MStinsonRoss 36% of consumers view videos over 5 min in length on mobile devices.
@MStinsonRoss Your customers are watching video content.
@MStinsonRoss FANTASTIC………………
@MStinsonRoss How we use that behavior for something actionable?
@MStinsonRoss MAXIMUM IMPACT
@MStinsonRoss GOAL + VIDEO CONTENT + AUDIENCE
@MStinsonRoss •Increased Brand Awareness •Boost Brand Engagement •Build Community
@MStinsonRoss •Drive Traffic to Website or Storefront •Increase Press Mentions
@MStinsonRoss •Generate New Leads •Increase Sales & Sign-ups
@MStinsonRoss Cultivate a community of 10,000 likeminded Facebook users likely to purchase fair-trade sustainable clothing online.
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss Convert doctors eligible for med-mal coverage from Facebook connections to leads at a rate of 9%.
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss Site Visitors – 9,700 Video Viewers – 3,700
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss TRACK AND OPTIMIZE
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss PRIORITIZE THE OPTIONS
@MStinsonRoss ●Facebook ●Twitter ●Instagram ●Snapchat ●LinkedIn ●YouTube ●Vimeo
@MStinsonRoss ●Facebook ●Twitter ●Instagram ●Snapchat ●LinkedIn ●YouTube ●Vimeo
@MStinsonRoss •Full-scale Commercial Production •Professional Animation •DIY Production •Live Broadcasting
@MStinsonRoss THANK YOU MICHELLE@APOGEERESULTS.COM

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