Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.

1. The Rise of Conversational Marketing:
How to Leverage Chatbots for PPC
With Dani Gonzales
The Rise of Conversational Marketing:
How to Leverage Chatbots for PPC

2. Presenters
Dani Gonzales
● Senior Account Manager at Hanapin Marketing
● @DGonzoPPC

3. About Hanapin
Hanapin also produces PPC Hero and Hero Conf
The digital marketing experts
who create unique solutions to
empower you to be the hero
at your business.

4. Learner Outcomes
After this webinar, you will be able to:
●Build a converting chatbot
●Track Conversions and KPIs from your chatbot
●Implement tactics for PPC success with chatbots
●Lead users to better outcomes

5. Chatbots Are An
Automation Strategy

6. Chatbots Shorten Sales Cycles
Days of Avg. Sales Cycle Pre-Drift
Days of Avg. Sales Cycle Post-Drift
53
29

8. The Fast & The Curious – Modern Buyer Needs
Speedy Access Immediate Response Low-Friction Personalized

10. Chatbots Meet Modern-Buying Demands
There’s a 10x decrease in your odds of making
contact with a lead after the first 5 minutes.

12. Facebook Messenger Website Twitter
Where To Use Chatbots

13. How Chatbots Work

14. How Chatbots Work

15. How Chatbots Work

16. Chatbot Platform Reporting

17. Don’t BOTch It

19. Hot-To-Bot: Example of a Great Chatbot in Action

20. Start The Conversation
Ask
questions that are a win/win for both you
and your site visitor. Think of these are
questions that provide value to your
business and value to the visitor.

21. Make It Personal
Acknowledge
-ABM or Target List - company name
call out using clearbit.
-Returning Traffic - individual’s name
-Traffic from other channels - based on
UTM parameters

22. Turn an MQL into an SQL
Qualify
Think of two or three questions that your
sales team always asks and have the bot ask
them instead.

23. Suggest An Action – Have Back Up CTAs

24. Chatbots PPC

25. Chatbots and PPC

26. Chatbots & PPC – Conversion Tracking

27. Chatbots & PPC – Conversion Tracking

28. Tactics For PPC

29. Tactics For PPC

30. Tactics For PPC

31. Tactics For PPC

32. Conversational Marketing Major Players

33. Chatbots….
● Meet Modern Buying
Demands
● Nurture MQLs instantly
● Have better qualifications
with more qualified
prospects
● Creates a lasting
impression of your brand
● White-glove experience for
Target Accounts

34. Should we move to a
lead-less society?

35. ●https://www.reallygoodchatbots.com - examples of chatbots
in action
●Drive Prospects Down The Funnel With Chatbots – webinar
●Facebook Messenger Marketing & Chatbots – PPC Hero
Article
●The Complete Guide To Chatbots – Sprout Social
Additional Resources

36. Questions?

37. Thanks for joining our webinar!
Hanapin: marketing@hanapinmarketing.com