A branding exercise using the tags of photos related on one value of a brand. Helps to find new spaces and consumer insights

2. Planning on images and colors.
The photo tags can be a great way to research consumer
perceptions, unveiling the connections that are made on
subconscious levels and go to the surface through images
tagging. Tags tells us two things: what the user is seeing
and what the user wants to transmit. knowing the
connections allows you to found new unexplored areas for
your branding process.
This was our experiment:

3. We chose a brand and one of its values.
The election: DOVE and Confidence.
Then search the value in one of these websites:
www.compfight.com
http://blachan.com/shahi/

4. The results is nothing like a imagebank catalogue.

5. 2. Explore the visual universe, pick some pictures, see the tags.
This is what we found:

19. Detect categories and concepts.

20. Releasing
1.

21. 2.

22. Use the images for visual mapping for your brand.
Watch for icons, people patterns,gestures...

23. Create a color palette based on a tag/brand/related/image.
http://kuler.adobe.com To create your own theme.

24. This experiment used:
www.compfight.com
kuler.adobe.com
All images belong to their rightfull owners.
This experiment was conducted only for
academic purposes.