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INTRODUCTION TO THE
       LOS ANGELES
       STARTUP COMMUNITY
       Avesta Rasouli
       Founder, Coloft

Thursday, February 21, 13
AGENDA                  2


       ‣ About Me
       ‣ Introduction

       ‣ Startup Communities

       ‣ Los Angeles

       ‣ Getting Started

       ‣ Final Tips




Thursday, February 21, 13
INTRODUCTION         3

       AVESTA RASOULI
       FOUNDER, COLOFT




Thursday, February 21, 13
INTRODUCTION           4

       LOS ANGELES STARTUPS
       TECH + [     ]




Thursday, February 21, 13
INTRODUCTION                        5

       WHAT DEFINES A STARTUP ECOSYSTEM?
       ‣ Startups
       ‣ Talent

       ‣ Investors

       ‣ Mentors

       ‣ Partners

       ‣ Service Providers




Thursday, February 21, 13
STARTUP COMMUNITY                                         6

       WHAT CREATES A GREAT STARTUP COMMUNITY?
                                            Startup
                                           Community
                            Physical




                                             Human
                            Capital




                                             Capital




                                                       Capital
                                                       Social
Thursday, February 21, 13
                                       $
STARTUP COMMUNITY                                         7

       WHAT CREATES A GREAT STARTUP COMMUNITY?
              Physical
              Capital             $              $
               Human        ANGEL INVESTORS   VENTURE CAPITAL
               Capital

               Social
               Capital              $                $
                            LARGE COMPANIES   RECYCLED CAPITAL
Thursday, February 21, 13
STARTUP COMMUNITY                         8

       WHAT CREATES A GREAT STARTUP COMMUNITY?
                            Types of Talent
              Physical
                            ‣ Business
              Capital
                            ‣ Technical

               Human
               Capital

               Social
               Capital


Thursday, February 21, 13
STARTUP COMMUNITY                               9

       WHAT CREATES A GREAT STARTUP COMMUNITY?
                            Where do they come from?
              Physical
                            ‣ Large Companies
              Capital
                            ‣ Universities

               Human        ‣ Non-local
               Capital

               Social
               Capital


Thursday, February 21, 13
STARTUP COMMUNITY                                                       10

       WHAT CREATES A GREAT STARTUP COMMUNITY?
                            Social capital refers to the economic benefit, both on
              Physical      an individual and community level, of social networks.
              Capital

               Human            $                           $
               Capital

               Social
               Capital
                                               $                        $
Thursday, February 21, 13
STARTUP COMMUNITY                                                11

       WHAT CREATES A GREAT STARTUP COMMUNITY?
                            Benefits
              Physical
                            ‣ Connecting co-founders
              Capital
                            ‣ Connecting talent with startups

               Human        ‣ Connecting mentors with mentees
               Capital      ‣ Connecting investors with entrepreneurs

                            ‣ Connecting businesses with customers
               Social
               Capital


Thursday, February 21, 13
LOS ANGELES          12

       STARTUPS




Thursday, February 21, 13
LOS ANGELES          13

       CO-WORKING SPACES




Thursday, February 21, 13
LOS ANGELES          14

       ACCELERATORS




Thursday, February 21, 13
LOS ANGELES          15

       INCUBATORS




Thursday, February 21, 13
LOS ANGELES          16

       EDUCATION




Thursday, February 21, 13
LOS ANGELES          17

       EVENTS




Thursday, February 21, 13
LOS ANGELES          18

       DEVELOPER MEETUPS




Thursday, February 21, 13
LOS ANGELES                                                    19

       OTHER MEETUPS



                      Los Angeles    LA Web/Mobile   Startup Nights
                      Lean Startup      Software
                         Circle      Entrepreneurs




Thursday, February 21, 13
LOS ANGELES                                                              20

       ANGELS


                              Tom       Paige Craig     Kamran       Farhad
                            McInerney                 Pourzanjani    Mohit




                              Troy       Jason          Brian       Gil Elbaz
                             Carter     Calacanis        Lee


Thursday, February 21, 13
LOS ANGELES          21

       VC FIRMS




Thursday, February 21, 13
LOS ANGELES                                                                                                  22

       PRESS


                            Michael Carney        Benjamin Kuo         Ryan Lawler                 Lori Kozlowski
                            PandoDaily            SoCal Tech           TechCrunch                  Forbes.com




                                        Amanda Coolong       Andrea Chang            Mark Milian
                                        Techzulu             LA Times                Bloomberg


Thursday, February 21, 13
GET INVOLVED                           23

       COMMON MISCONCEPTIONS

                            FOUNDING A
                            COMPANY IS THE
                            BEST WAY TO GET
                            INVOLVED


Thursday, February 21, 13
GET INVOLVED                          23

       COMMON MISCONCEPTIONS

                            SILICON VALLEY
                            IS ALL THAT
                            MATTERS!



Thursday, February 21, 13
GET INVOLVED                          23

       COMMON MISCONCEPTIONS

                            THE LOUDEST
                            PEOPLE ARE THE
                            SMARTEST!



Thursday, February 21, 13
GET INVOLVED                       23

       COMMON MISCONCEPTIONS

                            TOO HARD TO
                            GET “IN” OR
                            CATCH UP


Thursday, February 21, 13
GET INVOLVED                              23

       COMMON MISCONCEPTIONS

                            ENTREPRENEURSHIP
                            IS TOO RISKEY OF A
                            CAREER PATH.




Thursday, February 21, 13
GET INVOLVED                          23

       COMMON MISCONCEPTIONS

                            NDAs -
                            “PEOPLE WILL
                            STEAL MY IDEA”


Thursday, February 21, 13
GET INVOLVED                            23

       COMMON MISCONCEPTIONS

                            ONLY DEVELOPERS
                            CAN GET A GOOD
                            JOB AT STARTUPS.



Thursday, February 21, 13
GET INVOLVED                          23

       COMMON MISCONCEPTIONS

                            JUST NEED A
                            CODER TO BUILD
                            MY PRODUCT.



Thursday, February 21, 13
GET INVOLVED                         23

       COMMON MISCONCEPTIONS

                            WRITE A
                            BUSINESS PLAN
                            = GET FUNDING


Thursday, February 21, 13
GET INVOLVED                                                                                          24

       EXAMPLES OF STARTUP JOBS
       ‣   Front-End Developer (CSS,HTML)                 ‣   Data Scientist (Hadoop, Matlab, SQL)

       ‣   Back-End Developer (Ruby, Python, Java)        ‣   Sales (Willingness to find and follow leads)

       ‣   UX/UI Designer (inDesign, Photoshop)
                                                          ‣   Community Management (Social Media)
       ‣   Product Manager (Light Front-End Developer,
           Design)                                        ‣   Operations (Customer Services, Office
                                                              Management)
       ‣   Business Development (Sales, Partnerships)
                                                          ‣   Other roles depending on vertical
       ‣   Marketing/User Acquisition (Email Marketing,
           Social Media, SEO, Data Analytics)




Thursday, February 21, 13
GET INVOLVED                        25

       WHAT TO LOOK FOR IN A STARTUP JOB
       ‣ Challenge
       ‣ People

       ‣ Environment

       ‣ Purpose




Thursday, February 21, 13
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS   26




       DO
       •      Learn the lexicon and how to best position your skillset
       •      Make it easy for people to help you
       •      Think long and hard about what kinds of environments best suit you and
              seek those out
       •      Roll up your sleeves and learn new skills
       •      Remain humble and figure out ways to give back to the community even
              when you’re a giant success



Thursday, February 21, 13
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS   27




       DON’T
       •     Think everyone knows something you don’t
       •     Be afraid to ask for help, guidance, and introductions
       •     Hesitate to offer whatever it is that YOU do best
       •     Get discouraged




Thursday, February 21, 13
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS   28




       HOW DO I GET STARTED?
       ASK YOURSELF (BE HONEST):

       •       What am I passionate about?
       •       What types of environments suit me?
       •       What am I good at?
       •       What part of the tech community best matches up to my passions and
               skills?
       •       How do I best hone these skills and communicate them to others?




Thursday, February 21, 13
GET INVOLVED                                                          29

       HOW DO I GET STARTED?
       ASK YOURSELF (BE HONEST):
       ‣ What am I passionate about?
       ‣ What type of environment suits me?

       ‣ What am I good at?

       ‣ What part of the tech community matches up to my passions and
         skills?
       ‣ How do I best hone these skills and communicate them with others?




Thursday, February 21, 13
GET INVOLVED                                 30

       READING LIST
       ‣ VentureHacks — venturehacks.com
       ‣ TechMeme — techmeme.com
       ‣ Paul Graham — paulgraham.com
       ‣ Fred Wilson — avc.com
       ‣ Mark Suster — bothsidesofthetable.com
       ‣ Chris Dixon — cdixon.org
       ‣ PandoDaily — pandodaily.com
       ‣ TechCrunch — techcrunch.com
       ‣ Hacker News — news.ycombinator.com
       ‣ General Assembly — generalassemb.ly/blog



Thursday, February 21, 13
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO      43




       GO
       •      Sign up for event newsletters
       •      Attend meet ups, happy hours, panels, and classes
       •      Learn how to code / design
       •      Check out hackathons and Startup Weekends
       •      Take interesting people you meet out for coffee
       •      Be useful – make introductions, give feedback, help people you meet, keep
              an open mind
       •      Blog about our experiences and adventures
       •      Engage on Social Media



Thursday, February 21, 13
GET INVOLVED!        32

       FINAL TIPS




Thursday, February 21, 13
GET INVOLVED!        33

       FINAL TIPS




Thursday, February 21, 13
GET INVOLVED!        34

       FINAL TIPS




Thursday, February 21, 13
GET INVOLVED!        35

       FINAL TIPS




Thursday, February 21, 13
INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY     36

       ATTRIBUTION
       General Assembly
       Sam Teller
       Angel designed by Henry Ryder from The Noun Project




Thursday, February 21, 13

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Intro to la startup community [avesta]

  • 1. INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY Avesta Rasouli Founder, Coloft Thursday, February 21, 13
  • 2. AGENDA 2 ‣ About Me ‣ Introduction ‣ Startup Communities ‣ Los Angeles ‣ Getting Started ‣ Final Tips Thursday, February 21, 13
  • 3. INTRODUCTION 3 AVESTA RASOULI FOUNDER, COLOFT Thursday, February 21, 13
  • 4. INTRODUCTION 4 LOS ANGELES STARTUPS TECH + [ ] Thursday, February 21, 13
  • 5. INTRODUCTION 5 WHAT DEFINES A STARTUP ECOSYSTEM? ‣ Startups ‣ Talent ‣ Investors ‣ Mentors ‣ Partners ‣ Service Providers Thursday, February 21, 13
  • 6. STARTUP COMMUNITY 6 WHAT CREATES A GREAT STARTUP COMMUNITY? Startup Community Physical Human Capital Capital Capital Social Thursday, February 21, 13 $
  • 7. STARTUP COMMUNITY 7 WHAT CREATES A GREAT STARTUP COMMUNITY? Physical Capital $ $ Human ANGEL INVESTORS VENTURE CAPITAL Capital Social Capital $ $ LARGE COMPANIES RECYCLED CAPITAL Thursday, February 21, 13
  • 8. STARTUP COMMUNITY 8 WHAT CREATES A GREAT STARTUP COMMUNITY? Types of Talent Physical ‣ Business Capital ‣ Technical Human Capital Social Capital Thursday, February 21, 13
  • 9. STARTUP COMMUNITY 9 WHAT CREATES A GREAT STARTUP COMMUNITY? Where do they come from? Physical ‣ Large Companies Capital ‣ Universities Human ‣ Non-local Capital Social Capital Thursday, February 21, 13
  • 10. STARTUP COMMUNITY 10 WHAT CREATES A GREAT STARTUP COMMUNITY? Social capital refers to the economic benefit, both on Physical an individual and community level, of social networks. Capital Human $ $ Capital Social Capital $ $ Thursday, February 21, 13
  • 11. STARTUP COMMUNITY 11 WHAT CREATES A GREAT STARTUP COMMUNITY? Benefits Physical ‣ Connecting co-founders Capital ‣ Connecting talent with startups Human ‣ Connecting mentors with mentees Capital ‣ Connecting investors with entrepreneurs ‣ Connecting businesses with customers Social Capital Thursday, February 21, 13
  • 12. LOS ANGELES 12 STARTUPS Thursday, February 21, 13
  • 13. LOS ANGELES 13 CO-WORKING SPACES Thursday, February 21, 13
  • 14. LOS ANGELES 14 ACCELERATORS Thursday, February 21, 13
  • 15. LOS ANGELES 15 INCUBATORS Thursday, February 21, 13
  • 16. LOS ANGELES 16 EDUCATION Thursday, February 21, 13
  • 17. LOS ANGELES 17 EVENTS Thursday, February 21, 13
  • 18. LOS ANGELES 18 DEVELOPER MEETUPS Thursday, February 21, 13
  • 19. LOS ANGELES 19 OTHER MEETUPS Los Angeles LA Web/Mobile Startup Nights Lean Startup Software Circle Entrepreneurs Thursday, February 21, 13
  • 20. LOS ANGELES 20 ANGELS Tom Paige Craig Kamran Farhad McInerney Pourzanjani Mohit Troy Jason Brian Gil Elbaz Carter Calacanis Lee Thursday, February 21, 13
  • 21. LOS ANGELES 21 VC FIRMS Thursday, February 21, 13
  • 22. LOS ANGELES 22 PRESS Michael Carney Benjamin Kuo Ryan Lawler Lori Kozlowski PandoDaily SoCal Tech TechCrunch Forbes.com Amanda Coolong Andrea Chang Mark Milian Techzulu LA Times Bloomberg Thursday, February 21, 13
  • 23. GET INVOLVED 23 COMMON MISCONCEPTIONS FOUNDING A COMPANY IS THE BEST WAY TO GET INVOLVED Thursday, February 21, 13
  • 24. GET INVOLVED 23 COMMON MISCONCEPTIONS SILICON VALLEY IS ALL THAT MATTERS! Thursday, February 21, 13
  • 25. GET INVOLVED 23 COMMON MISCONCEPTIONS THE LOUDEST PEOPLE ARE THE SMARTEST! Thursday, February 21, 13
  • 26. GET INVOLVED 23 COMMON MISCONCEPTIONS TOO HARD TO GET “IN” OR CATCH UP Thursday, February 21, 13
  • 27. GET INVOLVED 23 COMMON MISCONCEPTIONS ENTREPRENEURSHIP IS TOO RISKEY OF A CAREER PATH. Thursday, February 21, 13
  • 28. GET INVOLVED 23 COMMON MISCONCEPTIONS NDAs - “PEOPLE WILL STEAL MY IDEA” Thursday, February 21, 13
  • 29. GET INVOLVED 23 COMMON MISCONCEPTIONS ONLY DEVELOPERS CAN GET A GOOD JOB AT STARTUPS. Thursday, February 21, 13
  • 30. GET INVOLVED 23 COMMON MISCONCEPTIONS JUST NEED A CODER TO BUILD MY PRODUCT. Thursday, February 21, 13
  • 31. GET INVOLVED 23 COMMON MISCONCEPTIONS WRITE A BUSINESS PLAN = GET FUNDING Thursday, February 21, 13
  • 32. GET INVOLVED 24 EXAMPLES OF STARTUP JOBS ‣ Front-End Developer (CSS,HTML) ‣ Data Scientist (Hadoop, Matlab, SQL) ‣ Back-End Developer (Ruby, Python, Java) ‣ Sales (Willingness to find and follow leads) ‣ UX/UI Designer (inDesign, Photoshop) ‣ Community Management (Social Media) ‣ Product Manager (Light Front-End Developer, Design) ‣ Operations (Customer Services, Office Management) ‣ Business Development (Sales, Partnerships) ‣ Other roles depending on vertical ‣ Marketing/User Acquisition (Email Marketing, Social Media, SEO, Data Analytics) Thursday, February 21, 13
  • 33. GET INVOLVED 25 WHAT TO LOOK FOR IN A STARTUP JOB ‣ Challenge ‣ People ‣ Environment ‣ Purpose Thursday, February 21, 13
  • 34. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS 26 DO • Learn the lexicon and how to best position your skillset • Make it easy for people to help you • Think long and hard about what kinds of environments best suit you and seek those out • Roll up your sleeves and learn new skills • Remain humble and figure out ways to give back to the community even when you’re a giant success Thursday, February 21, 13
  • 35. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS 27 DON’T • Think everyone knows something you don’t • Be afraid to ask for help, guidance, and introductions • Hesitate to offer whatever it is that YOU do best • Get discouraged Thursday, February 21, 13
  • 36. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS 28 HOW DO I GET STARTED? ASK YOURSELF (BE HONEST): • What am I passionate about? • What types of environments suit me? • What am I good at? • What part of the tech community best matches up to my passions and skills? • How do I best hone these skills and communicate them to others? Thursday, February 21, 13
  • 37. GET INVOLVED 29 HOW DO I GET STARTED? ASK YOURSELF (BE HONEST): ‣ What am I passionate about? ‣ What type of environment suits me? ‣ What am I good at? ‣ What part of the tech community matches up to my passions and skills? ‣ How do I best hone these skills and communicate them with others? Thursday, February 21, 13
  • 38. GET INVOLVED 30 READING LIST ‣ VentureHacks — venturehacks.com ‣ TechMeme — techmeme.com ‣ Paul Graham — paulgraham.com ‣ Fred Wilson — avc.com ‣ Mark Suster — bothsidesofthetable.com ‣ Chris Dixon — cdixon.org ‣ PandoDaily — pandodaily.com ‣ TechCrunch — techcrunch.com ‣ Hacker News — news.ycombinator.com ‣ General Assembly — generalassemb.ly/blog Thursday, February 21, 13
  • 39. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO 43 GO • Sign up for event newsletters • Attend meet ups, happy hours, panels, and classes • Learn how to code / design • Check out hackathons and Startup Weekends • Take interesting people you meet out for coffee • Be useful – make introductions, give feedback, help people you meet, keep an open mind • Blog about our experiences and adventures • Engage on Social Media Thursday, February 21, 13
  • 40. GET INVOLVED! 32 FINAL TIPS Thursday, February 21, 13
  • 41. GET INVOLVED! 33 FINAL TIPS Thursday, February 21, 13
  • 42. GET INVOLVED! 34 FINAL TIPS Thursday, February 21, 13
  • 43. GET INVOLVED! 35 FINAL TIPS Thursday, February 21, 13
  • 44. INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY 36 ATTRIBUTION General Assembly Sam Teller Angel designed by Henry Ryder from The Noun Project Thursday, February 21, 13