The document discusses how PR is evolving in the social media world. It notes that the core of PR and social media is storytelling and ensuring relevant reach. It states that the format for stories is no longer just text, and sterile press releases do not make good stories. It recommends listening to what people say about brands, educating customer service on crisis management, newsjacking relevant stories, live streaming exclusive content, finding and working with influencers, and measuring the performance of stories. The key is staying focused on storytelling as social media evolves.

1. Evolution of PR in the
world of Social Media
How can PR leverage social media to do
a better job?

2. WHY IS PR
IMPORTANT ?

3. Advertising is
saying you’re good.
PR is getting
someone else to
say you’re good.

4. Publicity is
absolutely critical.
A good PR story is
infinitely more
effective than a
front page ad

5. People do not buy
goods and services.
They buy relations,
stories and magic.

6. Good PR can not only lead to
profitable sales but also help you
hire better candidates + increase
company valuation!

7. What is the
connection
between PR &
Social Media?

9. The core components of any
PR or social media activity is the
art of storytelling &
ensuring relevant reach

10. How is PR evolving
in the world of
social media?

11. The pitching battleground has
moved to social media
1

12. 51% of journalists worldwide use
“microblogs” (Twitter, FB, Weibo)
to gather new stories*

13. The format of your
story is no more text only!
2

15. Sterile Press Releases
don’t make good stories
anymore!
3

17. Listen 24/7 to what people
are saying about your brand
4

20. Educate & empower
your customer service
personnel to manage crises
tactfully, authentically and
in a timely manner
5

21. Have you heard of Dan from Optus?

22. Connect your business to
an existing news story
& react with quick &
relevant opinions! #NewsJacking
6

27. Newjack before the
news goes mainstream!

28. You can be both the
story and the media channel.
7

29. Exclusive Q&A
through live-streaming!

30. Behind-The-Scene
Raw Footage

31. Exclusive Events
Only On Periscope!

32. Live Streaming Contests!

33. Make your brand findable &
respond with gusto!
8

35. Find the right set of
influencers for your brand &
give them a story to boast about!
9

36. Topsy can help you find influencers
who already share your content!

37. BuzzSumo can help you further
classify influencers into different categories!

38. Measure & analyze
every detail about which story,
format, time, influencer, channel
is working in your favor?
10

39. Which Pages Did They
Spend Time On?
# of Visitors Where Did They
Come From?

40. Velocity & Volume of
Share
Who are talking
about our brand
& sharing our content?
Which social media
channels are
people sharing on?

41. What are the associated
hashtags that are gaining momentum?
What hashtags are
people using to talk
about a particular topic?

42. As social media evolves, stay focused
on the art of story-telling!
Keep evolving & stay relevant.

43. Author:
Prantik Mazumdar
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