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As a social media practitioner & trainer, here are Prantik Mazumdar's views on how social media is
poised to ignite and force its impact across various industries and business functions in the coming year.
Social will not just be about communication & content marketing. Expect businesses to
“socialize” their business strategy.
Businesses will invest in digital boards & social will become a critical
topic in the boardroom.
Businesses will have the opportunity to better segment & profile customer data by
integrating social & offline data.
Social will allow businesses to interact with the “crowd” to refer hires, raise
funds/investments, co-create & solve research problems.
Social CSR will become a reality and make corporate charitable acts an inclusive,
participative process.
The biggest challenge for social media will be its inherent transparency and the
inability of businesses to measure & attribute meaningfully.
Social will continue to be consumed more on mobile than on the desks.
Brick & mortar businesses will weave social elements in their physical
premises to add a layer of convenience to customers.
Advertising on social will no longer be a silo but will be integrated with other
channels such as TV, Print, Radio & OOH.
Social TV will not remain just a buzzword but will become a reality across
many a genre.
Social will lead to the ‘Uberization’ of many industry verticals connecting people
to serve each other.
There will be a convergence of the Open Graph, Economic Graph, Commerce Graph,
Search Graph & the Interest Graph allowing businesses to better target their audience.
Businesses will be able to uncover the ‘Fortunes at the Bottom of the Pyramid’
through social media.
We may witness a bunch of geeks leverage the Internet of Things to create a M2M
Social Network for machines/appliances to talk to each other.
Consumers will be able to pay for products & services through
social, be it online or offline.
Social Media
Predictions for 201515

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Social Media Predictions for 2015

  • 1. As a social media practitioner & trainer, here are Prantik Mazumdar's views on how social media is poised to ignite and force its impact across various industries and business functions in the coming year. Social will not just be about communication & content marketing. Expect businesses to “socialize” their business strategy. Businesses will invest in digital boards & social will become a critical topic in the boardroom. Businesses will have the opportunity to better segment & profile customer data by integrating social & offline data. Social will allow businesses to interact with the “crowd” to refer hires, raise funds/investments, co-create & solve research problems. Social CSR will become a reality and make corporate charitable acts an inclusive, participative process. The biggest challenge for social media will be its inherent transparency and the inability of businesses to measure & attribute meaningfully. Social will continue to be consumed more on mobile than on the desks. Brick & mortar businesses will weave social elements in their physical premises to add a layer of convenience to customers. Advertising on social will no longer be a silo but will be integrated with other channels such as TV, Print, Radio & OOH. Social TV will not remain just a buzzword but will become a reality across many a genre. Social will lead to the ‘Uberization’ of many industry verticals connecting people to serve each other. There will be a convergence of the Open Graph, Economic Graph, Commerce Graph, Search Graph & the Interest Graph allowing businesses to better target their audience. Businesses will be able to uncover the ‘Fortunes at the Bottom of the Pyramid’ through social media. We may witness a bunch of geeks leverage the Internet of Things to create a M2M Social Network for machines/appliances to talk to each other. Consumers will be able to pay for products & services through social, be it online or offline. Social Media Predictions for 201515