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1. The Art of Lead Gen
Understanding factors that matter

2. HI, I’M JOE
I’ll be your moderator today

3. Digital Marketing
Agency of the
Year 2016
Search Marketing
Agency of the
Year 2016
Social Media
Agency of the
Year 2016
Best Data &
Analytics
Campaign 2016
Best Digital Team
2016
We’re an award-winning digital & inbound marketing
agency

4. And last year, we partnered with HubSpot…
GetApp Names HubSpot #1 in
Marketing Automation (2016)
Named “Best CRM” in CMS Critic
Awards (2016)

5. Our HubSpot journey
● One of Singapore’s 1st:
▪ Gold-tier HubSpot agency partners
▪ HubSpot resellers
● HubSpot Impact Award for International
Client Growth Story
Some of our HubSpot clients:

6. POLL TIME:
Are you a HubSpot user?

7. Today’s Speakers
Khyathi
Head of Digital Planning
Happy Marketer
Justin
Senior Marketing Manager
HubSpot

8. What is a typical consumer journey?

9. POLL TIME:
Is your business in the B2B or B2C space?

10. The HubSpot Consumer Journey

11. The HubSpot Consumer Journey

12. The HubSpot Consumer Journey

13. The HubSpot Consumer Journey

14. So what’s the key to successful “lead gen”?

15. 2 key components of a good lead gen strategy

16. “Personalized emails increase
transaction and revenue rates by 6x”

17. The HubSpot Way - Personas

18. POLL TIME:
What are some of the common personas relevant to your
business?

19. 4 Steps to Getting Your Context Right

20. #1 - Understanding Your Stakeholders

21. Consumer Reviews & Interviews
Reviews on Consumer
Forums
Internal Stakeholder
Interviews
External Stakeholder
Interviews
To identify:
1. Challenges/Barriers
2. Motivations
3. Opportunities

22. #2 - Find Untapped Opportunities

23. Keyword Research & Insights

24. Past Data & Analytics

25. #3 - Stay Relevant & Real-time

26. POLL TIME:
Which of these tools have you used for “social listening” in
the past?

30. #4 - Marrying Insights with the Personas

31. What’s a Good Persona?

32. It’s overwhelming...but we get it!

33. Fastacash HubSpot Case Study

34. Fastacash HubSpot Case Study

35. Fastacash HubSpot Case Study

37. The Results

38. Facing challenges with inbound marketing or
HubSpot?
We can help you!
www.hello@happymarketer.com

39. Good news!
You’ll receive a free website audit in your inbox

40. Thank You!
hello@happymarketer.com