The document describes various business design concepts including a neighborhood micro factory strategy using 3D printing, an agricultural information service connecting farmers to consumers, retail service plans using RFID tags, and a kitchen assistant product providing organization and multi-tasking support through touch projection.

1. Text 2 Shape OOGA Barilla Chalta Pasta
3D Printing Urban Farming Food Retail Service
Neighborhood Manufacturing Sustainable Change New Market Strategy
Farmful Unieuro’s Unico TM’s MediaCucine
Horticulture Info Retail Consumer Electronics Domestic Kitchens
Business System Modeling Retail Service & Branding Product + Service Design
BUSINESS DESIGN
201.736.7133 /// hardik@hardikjamin.com
www.hardikjamin.com
HARDIK J. AMIN
INDEX

2. 2. MAKE
1. SHAPE 3. USE
Digital Manufacturing Process
Neighborhood digital services Design-Material trend
TEXT TO SHAPE
A neighborhood micro factory strategy enabling distributed
Additive Manufacturing of Human Aided Design as
Neighborhood Enterprises
manufacturing of designs in response to the trend of object
personalization aided by 3D design co-creation & 3D Printing. GENERATIVE RESEARCH
HARDIK J. AMIN INDEX www.hardikjamin.com

3. Centralized Business
Market User
COMPANY expenditure cloud
Location Research
Mass Storage
Design Production Inventory
Distribution Retail USER
reducing intermediary steps
reducing expenditures ON-DEMAND PRODUCTION
removes storage-inventory
shrinking of
Personal UNIQUE expenditure cloud
Design Print Product
Variation
LOCAL
COMPANY Design USER
CENTER
DIRECT REACH MAKES IT AFFORDABLE
Design mass-customization using 3d printing in 1.5 hours. MORE PROFIT MARGIN Distributed Business
TEXT TO SHAPE
A neighborhood micro factory strategy enabling distributed
Additive Manufacturing of Human Aided Design as
Neighborhood Enterprises
manufacturing of designs in response to the trend of object
personalization aided by 3D design co-creation & 3D Printing. EVALUATIVE RESEARCH
HARDIK J. AMIN INDEX www.hardikjamin.com

4. A lifestyle of Shape-Making as
1
emergent in reference to past
that evolved as Text-walking.
SELECT
READY TO USE
2 OBJECTS!
3
CUSTOMIZE
3D PRINTER
by Stratasys
MAKE IT !
THIS IMAGE CONNECTS TO VIMEO
http://vimeo.com/31378411
TEXT TO SHAPE
A neighborhood micro factory strategy enabling distributed
Additive Manufacturing of Human Aided Design as
Neighborhood Enterprises
manufacturing of designs in response to the trend of object
personalization aided by 3D design co-creation & 3D Printing. EXPERIENCE PROTOTYPE
HARDIK J. AMIN INDEX www.hardikjamin.com

5. Demand 82.7% 5$
Shop
RURAL URBAN Farmer
Supply students
Gap for Under utilised Neighborhood
Migration No Job Vegetable open spaces Junk diet retail
Connect here to OOGA pitch 2$
Shop
http://vimeo.com/28158807
students
Optimum Supply Promotion of
Employment of fresh food Healthy diet Organic Supply
Green Self-
organic city entrepreneur
grow near.get near
OOGA
The service aims to grow fruits and vegetables by applying a
How might we capitalize on rural to urban
migration considering sustainable change?
‘zero km.’ strategy to localize fresh production and consumption
linking unemployed farmers to underutilized urban spaces. SOCIAL IMPACT
TEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com

6. Shop
Farmer University ICAR OOGA
agriculture agency
. Salary . Inhouse production of college . Market extension . Subscription fee from farmer . Market extension . Reduced prices of FFV produce
canteen demand
. Subsidized rates of seeds and . Promotion . Annual service salary from . Increased branding . Information access
fertilizers . Green University Promotion college
. R&D . Increase in types and no. of users . Branding (affiliation with ooga
. Increased profitability from .Cost saving in food investment . Branding kit profit & university)
self business
. Commission from Nokia
(market extension)
. Commission from agri agency
. Promotion and market opportunity
Farmer : Employee Farmer : Enterpreneur
University : Required land University : Proposed land
+ Agri. Investment - Agri Investment
Plan A Plan B
$ $ Retailers
University
75%
Ooga
100% 25% Farmer
OOGA
The service aims to grow fruits and vegetables by applying a
How might we capitalize on rural to urban
migration considering sustainable change?
‘zero km.’ strategy to localize fresh production and consumption
linking unemployed farmers to underutilized urban spaces. VALUE PROPOSITION
TEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com

7. Horticultural
Farmer University Agency [ICAR] OOGA
Skills Land Training/Agri- Facilities Consulting
Experience Connecting
Know-How Coordinating
Ooga Agrikit University Land Agri Agency
Training
Farmer Skills Collaboration Ooga-man
OOGA
The service aims to grow fruits and vegetables by applying a
How might we capitalize on rural to urban
migration considering sustainable change?
‘zero km.’ strategy to localize fresh production and consumption
linking unemployed farmers to underutilized urban spaces. ACTORS
TEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com

8. 1st Year 1st Year 2nd Year
85% 15%
90% 10% 9
90% 1
10%
80% 20%
Shop Shop
Retailer Farmer OOGA University ICAR Retailer Farmer OOGA University ICAR
Plan A Plan B
100% 25% 0
00%
75%
10% 15%
ooga ooga
$ Student &
Retailers
Ooga
20%
Farmer
90% 85%
farmer farmer
from University from University from Farmers
25% of harvest received
under the agreement of Plan B
OOGA
The service aims to grow fruits and vegetables by applying a
How might we capitalize on rural to urban
migration considering sustainable change?
‘zero km.’ strategy to localize fresh production and consumption
linking unemployed farmers to underutilized urban spaces. FINANCIAL MODEL
TEAM - Anna I Bird I Hardik I Smriti INDEX www.hardikjamin.com

9. TRENDS / CULTURE
CHALTA PASTA
As the name suggests, the service means ‘moving pasta’ - glocal
How might we better integrate Italian food brand
Barilla into the complex Indian Food market?
solution to reach out efficiently and culturally by superimposing
Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA
TEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com

10. TOUCH POINT TOUCH POINT
SERVICE SYSTEM PRICING SYSTEM
CHALTA PASTA
As the name suggests, the service means ‘moving pasta’ - glocal
How might we better integrate Italian food brand
Barilla into the complex Indian Food market?
solution to reach out efficiently and culturally by superimposing
Barilla as an Italian food brand onto the diverse Indian market. ROAD MAP
TEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com

11. CITY MAP TYPE 1
service touch point experience
service providing -------------------------
touch points ‘EAT THERE’
-------------------------
TOUCH POINT - A
custom packs,
no:100
-------------------------
Touch points - A
TYPE 1 TYPE 2
------------------------- -------------------------
‘CENTRAL’ Mobiles ‘TAKE AWAY’
------------------------- -------------------------
TOUCH POINT - A custom package
A__no: 25, B__no: 75
-------------------------
Touch points - A&B
TYPE 2 TYPE 1 & 2
------------------------- -------------------------
‘FLEXIBLE’ Mobiles ‘@HOME’
------------------------- -------------------------
TOUCH POINT - B custom package
no: shelf size
-------------------------
Touch points - C
BARILLA dry pasta TOUCH POINT__A TOUCH POINT__B TOUCH POINT__C LOCATION
Chalta Pasta: mobile italian food service BLUE [ref. City Map] RED [ref. City Map] SUPERMARKET SHELF AHMEDABAD, INDIA.
CHALTA PASTA
As the name suggests, the service means ‘moving pasta’ - glocal
How might we better integrate Italian food brand
Barilla into the complex Indian Food market?
solution to reach out efficiently and culturally by superimposing
Barilla as an Italian food brand onto the diverse Indian market. TOUCH POINT STRATEGY
TEAM - ANNA I FRANCESCO I Hardik I NOOR INDEX www.hardikjamin.com

12. FARMFUL
The information portal is a key service mechanism enabling
How might we increase distributed stakeholder
transparency through information platforms?
distributed farmers to connect directly to distributed users
involving stakeholders to democratize selling & reducing waste. TOUCH POINT MATRIX
TEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com

13. Key Partners Activities Value Customer Customer Segment
Propositions Relationship
Services Promotion
1.PRIMARY Information Management Farmer : Automated Services 1.BUYERS
NOKIA Life Tools/ IT System Development Personal Services Households
Freedom to choose
UNIPHORE/ Resources Networking Community Services Catering Services
convinient and profitable
RML Services Strategic Alliances Co-creation Restaurants
market
Agriculture Awareness Corporate Relation - Institutes
2.SECONDARY ships Hotels
Warehouse facilitators Consumer :
Increased Profit Margins Process industries
Micro- finance company
NGO’s 2.PRODUCERS
Retailer : Farmers
3.TERTIARY Resources Increased variety of
Channels
Media choices and prices
Agriculture experts 3.DISTRIBUTORS
Agro-Research Institutes ICT Platform Social : Neighborhood Retailers
New job opportunities Wholesalers
Logistics e-Commerce
Reduced Wastage
Web-TV
Warehouses
Health Awareness Word of mouth
Human resources Media
Capital Local Money circulation
Events and exhibitions
Brand and PatentAg -
riculture Awareness
Cost Structure Revenue Stream
1.Economy of scale Direct Sales of FFV produce
2.Low price value proposition Value Added Service Charges
Subscription Charges (e.g. freemium and
corporate)
Newsletter subscription
Advertisements and Promotions
FARMFUL
The information portal is a key service mechanism enabling
How might we increase distributed stakeholder
transparency through information platforms?
distributed farmers to connect directly to distributed users
involving stakeholders to democratize selling & reducing waste. BUSINESS MODEL
TEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com

14. FARMFUL SERVICE
SYSTEM MAP
-information flow
-cash flow
-product flow
-stakeholder
position
-touchpoints
FARMFUL
The information portal is a key service mechanism enabling
How might we increase distributed stakeholder
transparency through information platforms?
distributed farmers to connect directly to distributed users
involving stakeholders to democratize selling & reducing waste. SYSTEM MAP
TEAM - Hardik I SANTOSH I Smriti INDEX www.hardikjamin.com

15. IN-STORE PRODUCT ASSORTMENT
UNICO
The name literally means ‘unique’ in Italian. The service offers
How might we develop retail services around
product lifecycle to increase brand’s value offering?
three plans based on product perceptions v/s user types by
‘unique’ RFID tags for Unieuro post-purchase brand connection. CUSTOMER JOURNEY
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com

16. SERVICE PLANS
primary
CARE
secondary
UNICO
The name literally means ‘unique’ in Italian. The service offers
How might we develop retail services around
product lifecycle to increase brand’s value offering?
three plans based on product perceptions v/s user types by
‘unique’ RFID tags for Unieuro post-purchase brand connection. SERVICE IMAGE
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com

17. I am a student working
on my final submission
O Lord, SAVE ME !
LET ME go to, Unieuro
UNICO
The name literally means ‘unique’ in Italian. The service offers
How might we develop retail services around
product lifecycle to increase brand’s value offering?
three plans based on product perceptions v/s user types by
‘unique’ RFID tags for Unieuro post-purchase brand connection.
’ STORY BOARD
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON INDEX www.hardikjamin.com

18. PROBLEMS calculated potential area
qualitatively and quantitatively
Monitoring kids Products used
while cooking not intended
ACTIVITIES for the space-
laptop, phones,
TV etc.
Entertaining Eating Area /
Preparation &
Kids while Cooking /
cooking Entertainment
SAFETY Area /
Playing /
Lack of power
kids /
Relaxation Space sources for all
Work area
tools being
Various activities used at once
make a cluttered
environments
SYNTHESIS
ACTIIVTY MAP
what
- cables, books,
toys in the way Preaparation & Potentially
Cooking/ disastrous
Make-shift Preparation & Eating Area/ situations- (e.g.
if ?
solutions used Cooking / Relaxation Space using a laptop
to create a Eating Area / near running
better working Working space / Social Hub With water, kids toys
environment- Entertainment area / Friends/ on the floor
books stacked Relaxation space
to hold items. Working area- the kitchen could alter the kitchen is a highly the kitchen is a place to
laptop, cellphone/ Group Cooking its layout, so that users interactive space to connect family and
could create a more encourage people to friends in an experiential
Assistance in Cooking parties / Gatherings- efficient use of space for cook better foor? and meaningful way, to
cooking Organization consumer oriented build healthier
activities? relationships?
MEDIA CUCINE
A product + service system project, aimed at domestic users
How might we understand domestic user lifestyles
to imagine new services for kitchen environments?
providing ‘personal assistantance‘ organising hectic lifestyles by
integrating touch projection with unused kitchen surfaces. OPPORTUNITY MAP
TEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com

19. COOKING / PREPARING / CLEANING PLAYING / EDUCATING quantitative: amount of usability
primary activity for the product and secondary activity around the product
primary user is female user. and next to female users comes kids.
qualitative: activity of usability
WORKING / MULTITASKING SOCIAL GATHERINGS
emergent activity for the product for tertiary emergent activity around the
multitasking with different media. product with temporary users.
PRIMARY USABILITY SECONDARY USABILITY TERTIARY USABILITY PRODUCT ANALYSIS
MEDIA CUCINE
A product + service system project, aimed at domestic users
How might we understand domestic user lifestyles
to imagine new services for kitchen environments?
providing ‘personal assistantance‘ organising hectic lifestyles by
integrating touch projection with unused kitchen surfaces. USABILITY TESTING
TEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com

20. MEDIA COOKING MEDIA PLAYING
personal chef personal playmate
MEDIA MULTITASKING MEDIA ASSISTANT
personal assistant socially active service
MEDIA CUCINE
A product + service system project, aimed at domestic users
How might we understand domestic user lifestyles
to imagine new services for kitchen environments?
providing ‘personal assistantance‘ organising hectic lifestyles by
integrating touch projection with unused kitchen surfaces. PRODUCT-SERVICE
TEAM - CARLA I Hardik I NAM I TAYLOR INDEX www.hardikjamin.com

21. DISCOVER STRATEGIZE INNOVATE
Mind Map Actors Road Map
Social Impact Service Image Story Board
Usability Testing Business Model System Map
Customer Journey Opportunity Map Financial Model
Context Panaroma Value Proposition Product-Service
Touch Point Matrix Evaluative Research Rough Prototype
Generative Research Touch Point Strategy Experience Prototype
BUSINESS DESIGN
Devise offerings that inspire organizations and excite customers,
For creative business innovation, some of the
methods used to craft strategies!
by creating new market avenues for sustainable growth by
combining design thinking and corporate strategy methods. THINKING TOOLS
HARDIK J. AMIN INDEX www.hardikjamin.com