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                                    Acknowledgement

This project report is incomplete without the expression of appreciation and
gratitude to the people who made it possible it gives us a great happiness and
satisfaction if we express our sincere thanks to the people who made it
possible.

We would take pleasure in acknowledging Mr. Mahesh Patel The owner of
Yo Bykes Showroom, Hubli.

We would like to express our deep sense of gratitude to Mrs. Keerti Kulkarni
faculty of Global Business School who gave us their valuable suggestions from
time to time.


Last but not the least we appreciate and thank all those people who contributed
to this project directly or indirectly.




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May 26, 2012   [Global Business School]


                           EXECUTIVE SUMMARY



The marketing research was carried in hubli in order to understand the
customer awareness about YO-BYKES, buying behavior, to analyze the
market situation, impact of promotion on sales, to analyze the perception of
customers regarding electronic bikes.

YO BYKES an electronic two wheeler bike is facing problem to capture the
market in hubli city. It‟s also facing problem in the areas of promotional
activities and sales.
Even customers were visiting to show room but not ready to purchase the bike
because Bank loans were not available to purchase and there was no
registration for bikes.
Our main targeted customers were youths and working men and women.

In order to increase the sales, Yo Bykes Company has to give importance to
promotional activities and sales. In order to make it easy for customers it has to
open more outlets.




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CONTENTS

      Sl.No                                       Contents




                      A. INTRODUCTION.
       I.                a) Marketing Problem
                         b) Marketing Research problem
                         c) Marketing Research objectives
                         d) Need for the study



      II.
                      B. BODY OF THE REPORT.
                         a) Type of research design.
                         b) Data collection method.
                         c) Sources of primary and secondary data.
                         d) Measurement techniques.
                         e) Sampling design.




                      C. Questionnaires analysis.
     III.

                      1. Limitations
     IV.              2. Suggestions
                      3. Conclusion .


                      Questionnaire
      V.

      VI.             Biblography
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                                     INTRODUCTION

About Electrotherm:




                       Electrotherm (India) Ltd. Has been engineering metal melting industry since
1983. In Electrotherm from inception, R&D has been our core competency with a common focus on
developing and adopting technologies to customize customer needs making it a key driver in our Multi-
Divisional growth story. Electrotherm is the only Indian company with indigenously developed world
class technologies of global scale. Our team focused with a Customer First attitude believes technology
should be right-sized, with the process designed to minimize waste and selected to enhance product
performance with an embedded attitude of customizing engineering and metallurgical solutions to
customers that made Electrotherm grow into one of the market leaders in the metal melting industries in
India and globally. Electrotherm today is a Multi-divisional ISO 9001:2008 certified global Company
holding a 2,500,000 kW market share in the metal melting industry globally. Electrotherm is a research
driven company with an appreciating asset in intellectual capital its primary source of our multi-
divisional growth story. The company has developed robust processes with inbuilt learning and
continuous improvements in every job performed. This develops effective product lifecycle management
and is the foundation of our product innovations to ensure our customers achieve their top line growth.
Engineering innovations for the global metal melting industry has been possible due to our focused
2,607 employees with a State-of-the-art manufacturing facilities and R&D centre manufactures a wide
spectrum of products for the metal melting industry and electric vehicles & are manufactured in four
different divisions of the company. Our products continually undergone research and development
leading to innovations of global scale to suit the changing global environment or the customer
requirements. The Customer Focus of each division in manufacturing is in tandem with the R&D to
ensure our customers achieve their objectives for top line growth.


       The major critical customized parts are manufactured in house under stringent quality control
management and the finished products tested to withstand laid out quality parameters with Just-In-Time
delivery management principle to prevent customer installation & operational cost overruns make
achieving deadlines a reality. The real responsibility at Electrotherm is to care for your installed
equipments work with a zero down time objective. This principle of servicing our customers any time
anywhere has made us a truly global company. We cater to the domestic market while exports form
major component of our turnover.



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       We service the global markets around the world with specific focus upon Middle East, Turkey,
Pakistan, Bangladesh & Africa while catering to 31 countries around the world. Electrotherm commands
more than 50% market share in induction melting equipments used by the engineering and automotive
industry in India. Electrotherm is a truly global company taking social responsibility in its stride as 'No
engines means no pollution' says Mr. Mukesh Bhandari, Chairman & Chief Technology Officer,
Electrotherm (India) Ltd. A socially responsible Corporate Professional, who dreams to electrify the
automotive and power sector-major polluters of the environment. Electrotherm has taken the first step in
committing to making a pollution free world by introducing the YObyke electric scooters and setting up
the wind farms and solar power plants and is also working upon to introduce electric three wheelers and
hybrid bus.


  Present Products Range
  Induction Melting Furnaces
  Induction Melting & Holding Furnaces
  Electric Arc Furnaces
  Submerged Arc Furnace
  Metal Refining Konverter
  Ladle Refining Furnaces
  Induction Heating & Hardening Equipments
  Electro DI Pipes
  Electric Scooter
  Steel, Special Steels & Stainless Steel
  Electro TMT Plus Bars
  Transformer




Milestones
1983

ELECTROTHERM received its - first order - of 350 KW/ 500 KG.

1984
Designed and developed India‟s first Indigenous Solid State Generator of 1200
KW.

1989
ELECTROTHERM enters GLOBAL MARKET – Received orders from Ethiopia
and Bangladesh.

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1992
Developed & commissioned India‟s first Integrated Stainless Steel manufacturing
line incorporating MF Induction Melting Furnace, Metal Refining Konverter and
DC Ladle Refining Furnace at Viraj Alloys Ltd.


2004
Developed & Commissioned India‟s largest M.F. Induction Melting Furnace of 25
MT at Bhagyalaxmi Steels, Aurangabad.

2005
AMA-Outstanding Entrepreneur Of The Year Award – 2005” in recognition of the
contribution to industrial developments in India.

2007
Automotive Product of the Year (Yo Bykes).

2008
Developed & Commissioned India‟s largest Induction Melting Furnace of 30 T for
Kalika Steels, Aurangabad.

2009
Developed India‟s largest Induction Melting Furnace of 40 T for Mahalaxmi Steels,
Aurangabad.




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ELECTROTHERM IN INDIA
ELECTROTHERM (India) Ltd was the 1st company to launch Electric two-wheeler under the brand
name of YObykes in India in organized manner. Today YObykes is India‟s largest selling electric two
wheeler brand with largest customer base. In a short span of 2.5 yrs ELECTROTHERM has successfully
developed largest Sales and Customer Service network of more than 200 YOWorld (Sales, Service
Spares Facility). ET has already established state-of-the-art manufacturing facility with capacity to
produce 2, 88,000 units per annum at Kutch in Gujarat. In-house production of key component as well as
in-house R&D facility provides an extra edge to ET to launch newer high powered vehicle to cope up
with rising market demand without compromising on quality. In the very 1st year of its launch YObykes
was awarded as „Automotive Product of the Year 2007‟ by OVEDRIVE (India) a leading automobile
magazine. ET is the only electric two wheeler manufacturing company to receive the prestigious
membership of „Society of Indian Automobile Manufactures‟ (SIAM)


                                    Management - Electrotherm

Name                                                     Designation



                                                         Chairman & Chief Tech.
                                                         Officer

               Mukesh Bhandari


                                                         Joint Managing Director &
                                                         CEO

               Avinash Bhandari




                                                         Managing Director

               Shailesh Bhandari


Narendra Dalal
                                                         Whole Time Director

Madhusudan Somani
                                                         Director

Pradeep Krishna Prasad
                                                         Director

Sudhir Kapur                                             Director


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Two Wheeler Industries in India:
Two wheelers have a special place on the Indian roads. They are extremely popular and versatile
not only as passenger carriers but also as good carriers. India is the second largest producer of two-
wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth.
The country stands next to China and Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share
in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the
favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers is available in the market, known for their latest technology and enhanced
mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.
Indians prefer the two wheelers because of their small manageable size, low maintenance,
Pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two
Wheeler. Motorized two wheelers are seen as a symbol of status by the populace. The two
Wheelers in India are the second largest producer and manufacturer of two-wheelers in the world.
It stands next only to Japan and China in terms of the number of two-wheelers produced and
Domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last
few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile
Products of India (API) started manufacturing scooters in the country. There are many two-wheeler
Manufacturers in India. Major players in the conventional 2-wheeler industry are Hero
Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).

Demand Drivers
The demand for two-wheelers has been influenced by a number of factors over the past five
Years. The key demand drivers for the growth of the two-wheeler industry are as follows:
 _ Inadequate public transportation system, especially in the semi-urban and rural areas;
_ Increased availability of cheap consumer financing in the past 3-4 years;
_ Increasing availability of fuel-efficient and low-maintenance models;
_ Increasing urbanization, which creates a need for personal transportation;
_ Changes in the demographic profile;
_ Difference between two-wheeler and passenger car prices, which makes two-wheelers the
       Entry level vehicle;
_ Steady increase in per capita income over the past five years; and
_ Increasing number of models with different features to satisfy diverse consumer needs.



India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-
wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of
production                          and                         sales                         respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share
in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the
favorite among the youth generation, as they help in easy commutation.

Large variety of two wheelers is available in the market, known for their latest technology and enhanced
mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.

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About YO BYKES:




With the hike in the automobile fuel prices straining your budget, it is only wise to look at new source of
economical, pollution-free, safe and easy to handle mean of personal transport. YObykes are battery-
operated, economical, and Zero Tail Pipe Emission two wheelers. YObykes are based on electrical
technology where the rechargeable battery replaces the conventional engine. YObykes can be charged as
easily as a mobile phone wherever electric power connection is available. Once fully charged Yobykes
can travel up to 75kms* in one charge depending on the load, speed & road condition. What‟s more, for a
fractional cost of just Rs 50 YObykes can runs for 500kms*. This means forever freedom from the
expensive petrol.

Unlike petrol two-wheelers, the eco-friendly YObykes don‟t add to your city‟s air-pollution and noise-
pollution. This is because YObykes are battery-operated Zero Tail Pipe Emission two wheelers (ZEV‟s),
which prevent harm to the environment and make the earth a better place to live in.

       With increasing global warming and petrol prices, an alternative is needed to fulfill our
transportation needs. YObykes offers this alternative - an economical, eco-friendly and convenient option
to commute - a „No-Petrol‟ two-wheeler that won the „Overdrive Automotive Product of the Year 2007‟
award.

        Electrotherm (India) Ltd was the first company to launch the electric two-wheelers in organized
manner in India and during the first year after the launch (2006), the company successfully developed the
largest distribution network consisting of 3S facilities for sales, service & spare parts selling. Yo is from
Indus Electrotrans which is a division of Electrotherm India .Yo Bykes is the first electric Scooter to be
launched in Indian market. Launched in 2006, this brand is a market leader in the Rs 500 crore electric
scooter market in India.

        Within the span of four years, the company has won the trust of over 75,000 customers by
bringing in latest and innovative technologies and redefining the electric vehicle market in
India.Asserting that for the success of environment friendly electric vehicles, government support is
must, Mr. Shailesh Bhandari, Managing Director, Electrotherm India Ltd., said, „Government support is
very critical for the growth of the electric two wheelers in India; China is the biggest example. Currently
in China, there would be more than 50 million vehicles on road, and this has happened due to the
Government support by way of lower taxes.




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        Much needed Government support has already started coming in from a few environmentally
conscious states like Delhi, Rajasthan, Chattisgarh, Lakshadeep, West Bengal etc. to name a few, in the
form of RTO exemption / reduction, VAT reduction and subsidies to consumer in the order to promote
electric two wheelers.

        More state/central government support in this direction will encourage even more customers to
start using this cost effective and pollution-free vehicle‟ Commenting on the E2W category, Mr. Shailesh
Bhandari, Managing Director, Electrotherm (India) Ltd., said, „Electric two wheelers are still perceived
as low quality, less reliable products in India. This has happened due to initial offerings from various
small time players, especially from traders. These products were purely imported, having low specs, low
speed. But market consolidation has already started; many unorganized players (traders - who would
import batteries from china and assemble EV locally) have already exited from the market.




Currently there are 8 models offered by YO-BYKES




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Features of YO BYKES:

    Yo bykes are ECO friendly , as there is no emission of smoke.

    Charged by electricity.

    Suitable for short run distance.

    Light weight or carries less capacity.

    Friendly user.

    Cost saving.




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    Marketing research problem:

      1.   Bank does not provide loans for electronic bikes
      2.   Light weight vehicle
      3.   Low speed
      4.   Only 1 service station
      5.   No specialized mechanics
      6.   No insurance & No registration provided for bike
      7.   Problem with the targeted customers.
      8.   YO Bykes have no resale value compare to petrol scooters.



    Marketing research objectives:


      To find out customer awareness about electronic bike.
      To find out the reason why customers won‟t prefer electronic bike.
      To find out the factors influencing the decline in sales of electronic bike
      To find out market share of electronic bike in Hubli-Dharwar city.
      To find the customers behavior or willingness to buy electronic bike after creating
      awareness of Yo-Bykes




              Need for the study:
           1. To know the market conditions of electronic bikes.
           2. To know the perception of customers regarding YO BYKES.
           3. To know the sales of yo bykes.




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                                   Types of research designing:

The pilot survey was conducted with the sample size of 10 despondences in order to test
the type of data what we gathered. On the basis of response, questionnaire was prepared.
The pilot survey helped us to know the area we need to bring changes in the questionnaire.
The final survey was conducted for 1000 respondents.

The data obtained was analyzed by the SPSS one of the strongest tool for analyzing the
data.

                                Data collection method:

                                   Data collection method




        Primary Data                                              Secondary Data




                                                            Internal               External




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       SOURCES OF PRIMARY AND SECONDARY DATA(data collection)

Primary source of data:

                     The collection of primary data comprises of first hand data from the
customers and at the point of purchase, direct interactions with the dealers, retailers off
showroom and focused group.

                     Our primary data includes:

      Questionnaire
      Personal Interview with manager and experts in that field.



Secondary source of data:

                     Secondary data is already published or collected through magazines,
newspapers, articles and other external sources.

    External data, on the other hand, was generated from internet.



Measurement techniques used:

             As our research is purely subjected to exhibit the view of customers. In our
research we have used the following measurement techniques.

    Ms excel coding sheet: in coding sheet the data from the questionnaire is stored and
      used for further analysis.
    SPSS analysis: the tool for strong analysis for data collection.




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Questionnaire:

             This is the major source of primary data used for research, it has been
directly collected from the respondents according to the sample size. It has detailed
questions on awareness, market share, sales and promotions.




                           SAMPLING DESIGN:

SAMPLING TECHNIQUES:

A sample is a representative part of the population. In sampling technique, information is
collected only from a representative part of the universe and the conclusions are drawn on
that basis for the entire universe.

DEFINE THE POPULATION:

Sampling Unit: Simple Random Probability.

Sampling Elements:

Extent: HUBLI city.




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                     IDENTIFICATION OF THE SAMPLING FRAME:

SPECIFYING SAMPLING UNIT:

It is the „basic unit‟ containing the elements of the target population.

SPECIFICATION OF SAMPLING METHOD:

PROBABILITY SAMPLING: Simple Random Sampling



SAMPLE SIZE: “1000”

Sample size denotes the number of elements selected for the study. For the present study,
1000 respondents were selected at random. All the 1000 respondents are two wheeler
riders.



DATA COLLECTION METHOD:

Personal Interview Method: The team interviewed the manager and experts in that field to
know the reason for which the sale of the Electric bikes is low.


Questionnaire: This is the most important source of our research as our research is purely
subjective and exhibits the view of the customers. The format of our questionnaire is
structured.




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      Q2. Age of the respondents.




Interpretations :

From the above Pie chart we found that out of 1000 respondents, 69.8% were
between the age group of 18 to 25yrs, 20.5% were between the age group of 26 to



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33yrs, 3.2% were between the age group of 34 to 41yrs, 6.5% were above 41yrs of
age.


Q3. Gender




Interpretations :

From the above Bar chart we found that out of 1000 respondents 74.2% are males
and 25.8% are females.




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Q4. Occupation of the people




Interpretations :

From the above Bar chart we found that out of 1000 respondents 54% people are
others, 23 % people are private employee, 15.4% are Self Employed and 7.6% are
Government Employee.


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Q5. Income per month




Interpretations :

From the above pie chart we found that out of 1000 respondents 52% people have
income of below 10000, 24.9% have income between 11000 – 25000, 14.9% have
income between 14.9%, 2.4% people have income above 40000 and 5.8% don’t earn
money. The above Incomes are as per monthly basis.


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Q6. Size of the family




Interpretations :




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From the above Bar chart we found that out of 1000 respondents 51.4% people have
a family size of 5-6, 34.2% people have below 4 members, 7.4% people have a family
size of 6-7 and 7% of people have more than 8 members in their family.




Q7. What is the main source of financing while purchasing a two wheeler?




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Interpretations :

From the above pie chart we found that out of 1000 respondents 44.3 % go for Bank
Loan as well as for Full Cash Payment. Others have a percentage of 11.4%.




Q8. Do you own a two wheeler vehicle?




Interpretations :



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From the above Bar chart we found that out of 1000 respondents 78.5% people own
a two wheeler and 21.5% don’t.




Q9. Members in a family legally eligible to ride two wheeler.




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Interpretations :

From the above Bar chart we found that out of 1000 respondents 42.2% of people
have 2 family members who can ride a bike, 30.6% have 3 family members who can
ride a bike.



Q10. On an average how many kilometers do you drive in a day?




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Interpretations :

From the above Bar chart we found that out of 1000 respondents 35.5% of people
drive their vehicle between 11 – 20 kms per day, 32.8% of people drive less than 10
kms per day, 25.5% of people drive between 21 -30 kms per day and 6.2% drive for
more than 30 kms.




Q11. Are you aware about E-Bikes?




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Interpretations :

From the above pie chart we found that out of 1000 respondents 28.3% people are
aware of Electric Bikes and 71.7% are not.




Q12. From which source did you come to know about electronic bikes?




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Interpretations:

From the above Bar chart we found that out of 1000 respondents 71.7% of the
people are not aware of Electric Bikes, 14.5% of people are aware through
Newspaper, 3.1% of people are aware through word of mouth, 7.4% of people are
aware through Internet, 1% of the people are aware through Mazagines.




Q13. Which brands of Electronic Bikes are you aware of?




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Interpretations:

From the above Bar chart we found that out of 1000 respondents 71.7% of people
are not aware, 12.7% of people are aware of YO – Bykes, 3.6% of people are aware
of Hero, 4.2% of people are aware of Indus Elec-Trans, 4.4% are aware of
Mahindra, 2.5% are aware of Avon and 0.9% of people are aware of TVS.




Q14. After purchasing a bike for how many years would you prefer to use it?




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Interpretations:

From the above Pie chart we found that out of 1000 respondents 35.7% of people use
the bikes for 5-6 years, 30.9% of people use for 2-3 years, 16.7% of people use for
more than 7 years and less than 2 years.




Q15. If you are willing to purchase a bike which one would you prefer?




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Interpretations :

From the above Bar chart we found that out of 1000 respondents 71.4% of people
are willing to buy petrol bikes and 28.6% are willing to buy electric Bikes.




Q16. According to you which source of advertisement is more effective in Hubli to
increase sales of Electronic Bikes?




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Interpretations :

From the above Bar chart we found that out of 1000 respondents 30.9% of people
think that Newspaper is the best source of creating awareness about Electric Bikes,
27.9% of people through TV Ads, 15% through Hoarding, 10.3% through Sales
person, 8.3% people through Sponsoring events and 7.6% people through Mobile
Messaging.




Q17. Do you think that sales of Electronic Bikes are doing well?




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Interpretations :

             From the above Pie chart we found that out of 1000 respondents 51.3%
             of people are aware of Electric Bikes and 48.7% of people are not.




LIMITATIONS

   1) The perception level of the people.
   2) Availability of documents as a source of secondary information.
   3) People are not willing to fill the questionnaire
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   4) Some of the respondents refuse to give the important information best known to
      them

      In spite of all these limitations best efforts have been put to make the report correct
      , genuine and fulfilling the objectives of the report.




FINDINGS
          1. 71.4% people are not aware about Electric bikes in Hubli City.

          2. 28.6% people are willing to purchase Electric bikes in hubli city.




SUGGESIONS

      There is need to bring more awareness of various other features of YO bikes in the mind of customer by
      advertising in newspapers and Tv ads.

      Not suitable for long rides

      Not suitable for youths.

      Good for learner and youths.




Conclusions
    There should be more charging points so that it can be easily charged conveniently.




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    More brand awareness should be created by adapting a proper promotion mix for Yo-Bykes
     through Television advertising, Road shows, Trade Fair, Hoardings

    More display in showrooms and open up own showrooms in Hubli city.

    The promotion of Yo-Bykes should be done rigorously to save petrol and diesel and it
     should be promoted as a vehicle which is Pollution free.

    The speed factor has to be increased and the appearance has to be worked upon price is
     high.

    The carrying capacity needs to be improved.

    They should design the bikes in such a way that it attracts youths.

    Bikes pick up and speed is relatively low.

    Fed up of daily charging.

    Fear of battery getting exhausted while travelling.




                                   QUESTIONNAIRE
Dear Sir/Madam,



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                  We are the students of Global Business School. As a part of our
curriculum we are conducting the research on the topic “Electronic Bikes”.
                     I need your help and support to complete this research. The success of
this research will depend on your trust and clear response. So kindly provide me your
opinion to fill these questionnaires.
                     I hereby declare that the information will be confidential and will not
be misused.


       1) Name: ____________________________________________

       2) Age : _______

       3) Gender :

      a) Male                                        b) Female

       4) Occupation

      a) Government employee                              b) Private employee


        c) Self employed                                    d) Others


       5) Income Per Month

      a) Below 10000                                      b) 10000-25000


      c) 26000-40000                                      d) More than 41000




       6) Size of the family

      a) Below 4 Members                                  b) 4-6 Members

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      c) 7-8 Members                                      d) More than 8 Members
       7) What is the main source of financing while purchasing a two wheeler?

      a) Bank loan                                   b) Full cash payment

      b) Others

       8) Do you own a two wheeler vehicle?

      a) Yes                                              b) No


       9) Members in a family legally eligible to ride two wheeler:

      a) 1Member                                   b) 2 Members


      c) 3 Members                           d) more than 4 Members


       10) On an average how many kilometers do you drive in a day?

   a) Less than 10 kms                           b) 11-20 kms


   c) 21-30 kms                                  d) more than 31 kms


       11) Are you aware about E-Bikes?

      a) Yes                                     b) No


      If no, go to question no 14
       12) From which source did you come to know about electronic bikes:




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      a) Newspapers

      b) Magazines

      c) Internet

      d) Hoardings

      e) Pamphlets

      f) On road promotion

      g) Word of mouth




      13) Which brands of Electronic Bikes are you aware of?


      a) Yo bykes                                b) Hero Honda


         c) Mahindra                             d) Avon


      e) TVS                                    f) Indus Elec-Trans


   14)        After purchasing a bike for how many years would you prefer to use it?

      a) 0-2 Years                                 b) 3-4 Years

      c) 5-6 Years                                 d) More than 7 Years

   15)       If you are willing to purchase a bike which one would you prefer?

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May 26, 2012   [Global Business School]



      a) Petrol bike                             b) Electronic bike

          If not Electronic bike then why?

          ________________________________________________________


   16)     According to you which source of advertisement is more effective in
      Hubli to increase sales of Electronic Bikes?


         a) Newspaper                            b) TV Ads


          c) Sales Persons                                d) Hoarding



         e) Mobile Messaging                       f) Sponsoring Events


   17)       Do you think that sales of Electronic Bikes are doing well?

      a) Yes                                              b) No

          If No, then why?
          ___________________________________________________


   18)           Please give your valuable opinion for Electronic Bikes

      ___________________________________________________________________
      ___________________________________________________________________
      ___________________________________________________________________
      ___________________________________________________________________
      ___________________________________________________________________

BIBLIOGRAPHY

Marketing Research                                                           Page 40
May 26, 2012    [Global Business School]



http://www.yobykes.in/
http://www.electrotherm.com/

http://en.wikipedia.org/wiki/Electric_bicycle
http://articles.economictimes.indiatimes.com/2006-07-14/news/27431159_1_electric-two-wheeler-scooter-
electric-three-wheelers


http://www.wheelpublications.com/iba_issue/e-bike.html

http://www.electricbikee.com/electric-bikes-vs-engine-powered-bikes/

http://www.businessgyan.com/node/9278

http://www.accuweather.com/en/home-garden-articles/earth-and-you/ebikes-make-history-as-alterna/61919


http://auto.indiamart.com/two-wheelers/
http://www.evhub.biz/electric-vehicle-technology/electric-bikes-in-india
http://india-reports.in/future-growth-global-transitions/economy-in-transition/two-wheeler-segment-in-
india/

http://www.indianexpress.com/news/as-fuel-prices-zoom-bike-makers-have-electric-dreams/12410/1




    Company Brochure
       Pamphlets, Advertisements


    Information collected from showroom owner (Patel Motors)
       Mr.Mahesh Patel


    Journals and Magazines




Marketing Research                                                                               Page 41
May 26, 2012   [Global Business School]




Marketing Research                                        Page 42

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Electric bikes, YO Bykes

  • 1. May 26, 2012 [Global Business School] Acknowledgement This project report is incomplete without the expression of appreciation and gratitude to the people who made it possible it gives us a great happiness and satisfaction if we express our sincere thanks to the people who made it possible. We would take pleasure in acknowledging Mr. Mahesh Patel The owner of Yo Bykes Showroom, Hubli. We would like to express our deep sense of gratitude to Mrs. Keerti Kulkarni faculty of Global Business School who gave us their valuable suggestions from time to time. Last but not the least we appreciate and thank all those people who contributed to this project directly or indirectly. Marketing Research Page 1
  • 2. May 26, 2012 [Global Business School] EXECUTIVE SUMMARY The marketing research was carried in hubli in order to understand the customer awareness about YO-BYKES, buying behavior, to analyze the market situation, impact of promotion on sales, to analyze the perception of customers regarding electronic bikes. YO BYKES an electronic two wheeler bike is facing problem to capture the market in hubli city. It‟s also facing problem in the areas of promotional activities and sales. Even customers were visiting to show room but not ready to purchase the bike because Bank loans were not available to purchase and there was no registration for bikes. Our main targeted customers were youths and working men and women. In order to increase the sales, Yo Bykes Company has to give importance to promotional activities and sales. In order to make it easy for customers it has to open more outlets. Marketing Research Page 2
  • 3. May 26, 2012 [Global Business School] CONTENTS Sl.No Contents A. INTRODUCTION. I. a) Marketing Problem b) Marketing Research problem c) Marketing Research objectives d) Need for the study II. B. BODY OF THE REPORT. a) Type of research design. b) Data collection method. c) Sources of primary and secondary data. d) Measurement techniques. e) Sampling design. C. Questionnaires analysis. III. 1. Limitations IV. 2. Suggestions 3. Conclusion . Questionnaire V. VI. Biblography Marketing Research Page 3
  • 4. May 26, 2012 [Global Business School] INTRODUCTION About Electrotherm: Electrotherm (India) Ltd. Has been engineering metal melting industry since 1983. In Electrotherm from inception, R&D has been our core competency with a common focus on developing and adopting technologies to customize customer needs making it a key driver in our Multi- Divisional growth story. Electrotherm is the only Indian company with indigenously developed world class technologies of global scale. Our team focused with a Customer First attitude believes technology should be right-sized, with the process designed to minimize waste and selected to enhance product performance with an embedded attitude of customizing engineering and metallurgical solutions to customers that made Electrotherm grow into one of the market leaders in the metal melting industries in India and globally. Electrotherm today is a Multi-divisional ISO 9001:2008 certified global Company holding a 2,500,000 kW market share in the metal melting industry globally. Electrotherm is a research driven company with an appreciating asset in intellectual capital its primary source of our multi- divisional growth story. The company has developed robust processes with inbuilt learning and continuous improvements in every job performed. This develops effective product lifecycle management and is the foundation of our product innovations to ensure our customers achieve their top line growth. Engineering innovations for the global metal melting industry has been possible due to our focused 2,607 employees with a State-of-the-art manufacturing facilities and R&D centre manufactures a wide spectrum of products for the metal melting industry and electric vehicles & are manufactured in four different divisions of the company. Our products continually undergone research and development leading to innovations of global scale to suit the changing global environment or the customer requirements. The Customer Focus of each division in manufacturing is in tandem with the R&D to ensure our customers achieve their objectives for top line growth. The major critical customized parts are manufactured in house under stringent quality control management and the finished products tested to withstand laid out quality parameters with Just-In-Time delivery management principle to prevent customer installation & operational cost overruns make achieving deadlines a reality. The real responsibility at Electrotherm is to care for your installed equipments work with a zero down time objective. This principle of servicing our customers any time anywhere has made us a truly global company. We cater to the domestic market while exports form major component of our turnover. Marketing Research Page 4
  • 5. May 26, 2012 [Global Business School] We service the global markets around the world with specific focus upon Middle East, Turkey, Pakistan, Bangladesh & Africa while catering to 31 countries around the world. Electrotherm commands more than 50% market share in induction melting equipments used by the engineering and automotive industry in India. Electrotherm is a truly global company taking social responsibility in its stride as 'No engines means no pollution' says Mr. Mukesh Bhandari, Chairman & Chief Technology Officer, Electrotherm (India) Ltd. A socially responsible Corporate Professional, who dreams to electrify the automotive and power sector-major polluters of the environment. Electrotherm has taken the first step in committing to making a pollution free world by introducing the YObyke electric scooters and setting up the wind farms and solar power plants and is also working upon to introduce electric three wheelers and hybrid bus. Present Products Range Induction Melting Furnaces Induction Melting & Holding Furnaces Electric Arc Furnaces Submerged Arc Furnace Metal Refining Konverter Ladle Refining Furnaces Induction Heating & Hardening Equipments Electro DI Pipes Electric Scooter Steel, Special Steels & Stainless Steel Electro TMT Plus Bars Transformer Milestones 1983 ELECTROTHERM received its - first order - of 350 KW/ 500 KG. 1984 Designed and developed India‟s first Indigenous Solid State Generator of 1200 KW. 1989 ELECTROTHERM enters GLOBAL MARKET – Received orders from Ethiopia and Bangladesh. Marketing Research Page 5
  • 6. May 26, 2012 [Global Business School] 1992 Developed & commissioned India‟s first Integrated Stainless Steel manufacturing line incorporating MF Induction Melting Furnace, Metal Refining Konverter and DC Ladle Refining Furnace at Viraj Alloys Ltd. 2004 Developed & Commissioned India‟s largest M.F. Induction Melting Furnace of 25 MT at Bhagyalaxmi Steels, Aurangabad. 2005 AMA-Outstanding Entrepreneur Of The Year Award – 2005” in recognition of the contribution to industrial developments in India. 2007 Automotive Product of the Year (Yo Bykes). 2008 Developed & Commissioned India‟s largest Induction Melting Furnace of 30 T for Kalika Steels, Aurangabad. 2009 Developed India‟s largest Induction Melting Furnace of 40 T for Mahalaxmi Steels, Aurangabad. Marketing Research Page 6
  • 7. May 26, 2012 [Global Business School] ELECTROTHERM IN INDIA ELECTROTHERM (India) Ltd was the 1st company to launch Electric two-wheeler under the brand name of YObykes in India in organized manner. Today YObykes is India‟s largest selling electric two wheeler brand with largest customer base. In a short span of 2.5 yrs ELECTROTHERM has successfully developed largest Sales and Customer Service network of more than 200 YOWorld (Sales, Service Spares Facility). ET has already established state-of-the-art manufacturing facility with capacity to produce 2, 88,000 units per annum at Kutch in Gujarat. In-house production of key component as well as in-house R&D facility provides an extra edge to ET to launch newer high powered vehicle to cope up with rising market demand without compromising on quality. In the very 1st year of its launch YObykes was awarded as „Automotive Product of the Year 2007‟ by OVEDRIVE (India) a leading automobile magazine. ET is the only electric two wheeler manufacturing company to receive the prestigious membership of „Society of Indian Automobile Manufactures‟ (SIAM) Management - Electrotherm Name Designation Chairman & Chief Tech. Officer Mukesh Bhandari Joint Managing Director & CEO Avinash Bhandari Managing Director Shailesh Bhandari Narendra Dalal Whole Time Director Madhusudan Somani Director Pradeep Krishna Prasad Director Sudhir Kapur Director Marketing Research Page 7
  • 8. May 26, 2012 [Global Business School] Two Wheeler Industries in India: Two wheelers have a special place on the Indian roads. They are extremely popular and versatile not only as passenger carriers but also as good carriers. India is the second largest producer of two- wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large variety of two wheelers is available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Indians prefer the two wheelers because of their small manageable size, low maintenance, Pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two Wheeler. Motorized two wheelers are seen as a symbol of status by the populace. The two Wheelers in India are the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and Domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. There are many two-wheeler Manufacturers in India. Major players in the conventional 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). Demand Drivers The demand for two-wheelers has been influenced by a number of factors over the past five Years. The key demand drivers for the growth of the two-wheeler industry are as follows: _ Inadequate public transportation system, especially in the semi-urban and rural areas; _ Increased availability of cheap consumer financing in the past 3-4 years; _ Increasing availability of fuel-efficient and low-maintenance models; _ Increasing urbanization, which creates a need for personal transportation; _ Changes in the demographic profile; _ Difference between two-wheeler and passenger car prices, which makes two-wheelers the Entry level vehicle; _ Steady increase in per capita income over the past five years; and _ Increasing number of models with different features to satisfy diverse consumer needs. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two- wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large variety of two wheelers is available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Marketing Research Page 8
  • 9. May 26, 2012 [Global Business School] About YO BYKES: With the hike in the automobile fuel prices straining your budget, it is only wise to look at new source of economical, pollution-free, safe and easy to handle mean of personal transport. YObykes are battery- operated, economical, and Zero Tail Pipe Emission two wheelers. YObykes are based on electrical technology where the rechargeable battery replaces the conventional engine. YObykes can be charged as easily as a mobile phone wherever electric power connection is available. Once fully charged Yobykes can travel up to 75kms* in one charge depending on the load, speed & road condition. What‟s more, for a fractional cost of just Rs 50 YObykes can runs for 500kms*. This means forever freedom from the expensive petrol. Unlike petrol two-wheelers, the eco-friendly YObykes don‟t add to your city‟s air-pollution and noise- pollution. This is because YObykes are battery-operated Zero Tail Pipe Emission two wheelers (ZEV‟s), which prevent harm to the environment and make the earth a better place to live in. With increasing global warming and petrol prices, an alternative is needed to fulfill our transportation needs. YObykes offers this alternative - an economical, eco-friendly and convenient option to commute - a „No-Petrol‟ two-wheeler that won the „Overdrive Automotive Product of the Year 2007‟ award. Electrotherm (India) Ltd was the first company to launch the electric two-wheelers in organized manner in India and during the first year after the launch (2006), the company successfully developed the largest distribution network consisting of 3S facilities for sales, service & spare parts selling. Yo is from Indus Electrotrans which is a division of Electrotherm India .Yo Bykes is the first electric Scooter to be launched in Indian market. Launched in 2006, this brand is a market leader in the Rs 500 crore electric scooter market in India. Within the span of four years, the company has won the trust of over 75,000 customers by bringing in latest and innovative technologies and redefining the electric vehicle market in India.Asserting that for the success of environment friendly electric vehicles, government support is must, Mr. Shailesh Bhandari, Managing Director, Electrotherm India Ltd., said, „Government support is very critical for the growth of the electric two wheelers in India; China is the biggest example. Currently in China, there would be more than 50 million vehicles on road, and this has happened due to the Government support by way of lower taxes. Marketing Research Page 9
  • 10. May 26, 2012 [Global Business School] Much needed Government support has already started coming in from a few environmentally conscious states like Delhi, Rajasthan, Chattisgarh, Lakshadeep, West Bengal etc. to name a few, in the form of RTO exemption / reduction, VAT reduction and subsidies to consumer in the order to promote electric two wheelers. More state/central government support in this direction will encourage even more customers to start using this cost effective and pollution-free vehicle‟ Commenting on the E2W category, Mr. Shailesh Bhandari, Managing Director, Electrotherm (India) Ltd., said, „Electric two wheelers are still perceived as low quality, less reliable products in India. This has happened due to initial offerings from various small time players, especially from traders. These products were purely imported, having low specs, low speed. But market consolidation has already started; many unorganized players (traders - who would import batteries from china and assemble EV locally) have already exited from the market. Currently there are 8 models offered by YO-BYKES Marketing Research Page 10
  • 11. May 26, 2012 [Global Business School] Marketing Research Page 11
  • 12. May 26, 2012 [Global Business School] Features of YO BYKES:  Yo bykes are ECO friendly , as there is no emission of smoke.  Charged by electricity.  Suitable for short run distance.  Light weight or carries less capacity.  Friendly user.  Cost saving. Marketing Research Page 12
  • 13. May 26, 2012 [Global Business School]  Marketing research problem: 1. Bank does not provide loans for electronic bikes 2. Light weight vehicle 3. Low speed 4. Only 1 service station 5. No specialized mechanics 6. No insurance & No registration provided for bike 7. Problem with the targeted customers. 8. YO Bykes have no resale value compare to petrol scooters.  Marketing research objectives: To find out customer awareness about electronic bike. To find out the reason why customers won‟t prefer electronic bike. To find out the factors influencing the decline in sales of electronic bike To find out market share of electronic bike in Hubli-Dharwar city. To find the customers behavior or willingness to buy electronic bike after creating awareness of Yo-Bykes Need for the study: 1. To know the market conditions of electronic bikes. 2. To know the perception of customers regarding YO BYKES. 3. To know the sales of yo bykes. Marketing Research Page 13
  • 14. May 26, 2012 [Global Business School] Types of research designing: The pilot survey was conducted with the sample size of 10 despondences in order to test the type of data what we gathered. On the basis of response, questionnaire was prepared. The pilot survey helped us to know the area we need to bring changes in the questionnaire. The final survey was conducted for 1000 respondents. The data obtained was analyzed by the SPSS one of the strongest tool for analyzing the data. Data collection method: Data collection method Primary Data Secondary Data Internal External Marketing Research Page 14
  • 15. May 26, 2012 [Global Business School] SOURCES OF PRIMARY AND SECONDARY DATA(data collection) Primary source of data: The collection of primary data comprises of first hand data from the customers and at the point of purchase, direct interactions with the dealers, retailers off showroom and focused group. Our primary data includes: Questionnaire Personal Interview with manager and experts in that field. Secondary source of data: Secondary data is already published or collected through magazines, newspapers, articles and other external sources. External data, on the other hand, was generated from internet. Measurement techniques used: As our research is purely subjected to exhibit the view of customers. In our research we have used the following measurement techniques.  Ms excel coding sheet: in coding sheet the data from the questionnaire is stored and used for further analysis.  SPSS analysis: the tool for strong analysis for data collection. Marketing Research Page 15
  • 16. May 26, 2012 [Global Business School] Questionnaire: This is the major source of primary data used for research, it has been directly collected from the respondents according to the sample size. It has detailed questions on awareness, market share, sales and promotions. SAMPLING DESIGN: SAMPLING TECHNIQUES: A sample is a representative part of the population. In sampling technique, information is collected only from a representative part of the universe and the conclusions are drawn on that basis for the entire universe. DEFINE THE POPULATION: Sampling Unit: Simple Random Probability. Sampling Elements: Extent: HUBLI city. Marketing Research Page 16
  • 17. May 26, 2012 [Global Business School] IDENTIFICATION OF THE SAMPLING FRAME: SPECIFYING SAMPLING UNIT: It is the „basic unit‟ containing the elements of the target population. SPECIFICATION OF SAMPLING METHOD: PROBABILITY SAMPLING: Simple Random Sampling SAMPLE SIZE: “1000” Sample size denotes the number of elements selected for the study. For the present study, 1000 respondents were selected at random. All the 1000 respondents are two wheeler riders. DATA COLLECTION METHOD: Personal Interview Method: The team interviewed the manager and experts in that field to know the reason for which the sale of the Electric bikes is low. Questionnaire: This is the most important source of our research as our research is purely subjective and exhibits the view of the customers. The format of our questionnaire is structured. Marketing Research Page 17
  • 18. May 26, 2012 [Global Business School] Q2. Age of the respondents. Interpretations : From the above Pie chart we found that out of 1000 respondents, 69.8% were between the age group of 18 to 25yrs, 20.5% were between the age group of 26 to Marketing Research Page 18
  • 19. May 26, 2012 [Global Business School] 33yrs, 3.2% were between the age group of 34 to 41yrs, 6.5% were above 41yrs of age. Q3. Gender Interpretations : From the above Bar chart we found that out of 1000 respondents 74.2% are males and 25.8% are females. Marketing Research Page 19
  • 20. May 26, 2012 [Global Business School] Q4. Occupation of the people Interpretations : From the above Bar chart we found that out of 1000 respondents 54% people are others, 23 % people are private employee, 15.4% are Self Employed and 7.6% are Government Employee. Marketing Research Page 20
  • 21. May 26, 2012 [Global Business School] Q5. Income per month Interpretations : From the above pie chart we found that out of 1000 respondents 52% people have income of below 10000, 24.9% have income between 11000 – 25000, 14.9% have income between 14.9%, 2.4% people have income above 40000 and 5.8% don’t earn money. The above Incomes are as per monthly basis. Marketing Research Page 21
  • 22. May 26, 2012 [Global Business School] Q6. Size of the family Interpretations : Marketing Research Page 22
  • 23. May 26, 2012 [Global Business School] From the above Bar chart we found that out of 1000 respondents 51.4% people have a family size of 5-6, 34.2% people have below 4 members, 7.4% people have a family size of 6-7 and 7% of people have more than 8 members in their family. Q7. What is the main source of financing while purchasing a two wheeler? Marketing Research Page 23
  • 24. May 26, 2012 [Global Business School] Interpretations : From the above pie chart we found that out of 1000 respondents 44.3 % go for Bank Loan as well as for Full Cash Payment. Others have a percentage of 11.4%. Q8. Do you own a two wheeler vehicle? Interpretations : Marketing Research Page 24
  • 25. May 26, 2012 [Global Business School] From the above Bar chart we found that out of 1000 respondents 78.5% people own a two wheeler and 21.5% don’t. Q9. Members in a family legally eligible to ride two wheeler. Marketing Research Page 25
  • 26. May 26, 2012 [Global Business School] Interpretations : From the above Bar chart we found that out of 1000 respondents 42.2% of people have 2 family members who can ride a bike, 30.6% have 3 family members who can ride a bike. Q10. On an average how many kilometers do you drive in a day? Marketing Research Page 26
  • 27. May 26, 2012 [Global Business School] Interpretations : From the above Bar chart we found that out of 1000 respondents 35.5% of people drive their vehicle between 11 – 20 kms per day, 32.8% of people drive less than 10 kms per day, 25.5% of people drive between 21 -30 kms per day and 6.2% drive for more than 30 kms. Q11. Are you aware about E-Bikes? Marketing Research Page 27
  • 28. May 26, 2012 [Global Business School] Interpretations : From the above pie chart we found that out of 1000 respondents 28.3% people are aware of Electric Bikes and 71.7% are not. Q12. From which source did you come to know about electronic bikes? Marketing Research Page 28
  • 29. May 26, 2012 [Global Business School] Interpretations: From the above Bar chart we found that out of 1000 respondents 71.7% of the people are not aware of Electric Bikes, 14.5% of people are aware through Newspaper, 3.1% of people are aware through word of mouth, 7.4% of people are aware through Internet, 1% of the people are aware through Mazagines. Q13. Which brands of Electronic Bikes are you aware of? Marketing Research Page 29
  • 30. May 26, 2012 [Global Business School] Interpretations: From the above Bar chart we found that out of 1000 respondents 71.7% of people are not aware, 12.7% of people are aware of YO – Bykes, 3.6% of people are aware of Hero, 4.2% of people are aware of Indus Elec-Trans, 4.4% are aware of Mahindra, 2.5% are aware of Avon and 0.9% of people are aware of TVS. Q14. After purchasing a bike for how many years would you prefer to use it? Marketing Research Page 30
  • 31. May 26, 2012 [Global Business School] Interpretations: From the above Pie chart we found that out of 1000 respondents 35.7% of people use the bikes for 5-6 years, 30.9% of people use for 2-3 years, 16.7% of people use for more than 7 years and less than 2 years. Q15. If you are willing to purchase a bike which one would you prefer? Marketing Research Page 31
  • 32. May 26, 2012 [Global Business School] Interpretations : From the above Bar chart we found that out of 1000 respondents 71.4% of people are willing to buy petrol bikes and 28.6% are willing to buy electric Bikes. Q16. According to you which source of advertisement is more effective in Hubli to increase sales of Electronic Bikes? Marketing Research Page 32
  • 33. May 26, 2012 [Global Business School] Interpretations : From the above Bar chart we found that out of 1000 respondents 30.9% of people think that Newspaper is the best source of creating awareness about Electric Bikes, 27.9% of people through TV Ads, 15% through Hoarding, 10.3% through Sales person, 8.3% people through Sponsoring events and 7.6% people through Mobile Messaging. Q17. Do you think that sales of Electronic Bikes are doing well? Marketing Research Page 33
  • 34. May 26, 2012 [Global Business School] Interpretations : From the above Pie chart we found that out of 1000 respondents 51.3% of people are aware of Electric Bikes and 48.7% of people are not. LIMITATIONS 1) The perception level of the people. 2) Availability of documents as a source of secondary information. 3) People are not willing to fill the questionnaire Marketing Research Page 34
  • 35. May 26, 2012 [Global Business School] 4) Some of the respondents refuse to give the important information best known to them In spite of all these limitations best efforts have been put to make the report correct , genuine and fulfilling the objectives of the report. FINDINGS 1. 71.4% people are not aware about Electric bikes in Hubli City. 2. 28.6% people are willing to purchase Electric bikes in hubli city. SUGGESIONS There is need to bring more awareness of various other features of YO bikes in the mind of customer by advertising in newspapers and Tv ads. Not suitable for long rides Not suitable for youths. Good for learner and youths. Conclusions  There should be more charging points so that it can be easily charged conveniently. Marketing Research Page 35
  • 36. May 26, 2012 [Global Business School]  More brand awareness should be created by adapting a proper promotion mix for Yo-Bykes through Television advertising, Road shows, Trade Fair, Hoardings  More display in showrooms and open up own showrooms in Hubli city.  The promotion of Yo-Bykes should be done rigorously to save petrol and diesel and it should be promoted as a vehicle which is Pollution free.  The speed factor has to be increased and the appearance has to be worked upon price is high.  The carrying capacity needs to be improved.  They should design the bikes in such a way that it attracts youths.  Bikes pick up and speed is relatively low.  Fed up of daily charging.  Fear of battery getting exhausted while travelling. QUESTIONNAIRE Dear Sir/Madam, Marketing Research Page 36
  • 37. May 26, 2012 [Global Business School] We are the students of Global Business School. As a part of our curriculum we are conducting the research on the topic “Electronic Bikes”. I need your help and support to complete this research. The success of this research will depend on your trust and clear response. So kindly provide me your opinion to fill these questionnaires. I hereby declare that the information will be confidential and will not be misused. 1) Name: ____________________________________________ 2) Age : _______ 3) Gender : a) Male b) Female 4) Occupation a) Government employee b) Private employee c) Self employed d) Others 5) Income Per Month a) Below 10000 b) 10000-25000 c) 26000-40000 d) More than 41000 6) Size of the family a) Below 4 Members b) 4-6 Members Marketing Research Page 37
  • 38. May 26, 2012 [Global Business School] c) 7-8 Members d) More than 8 Members 7) What is the main source of financing while purchasing a two wheeler? a) Bank loan b) Full cash payment b) Others 8) Do you own a two wheeler vehicle? a) Yes b) No 9) Members in a family legally eligible to ride two wheeler: a) 1Member b) 2 Members c) 3 Members d) more than 4 Members 10) On an average how many kilometers do you drive in a day? a) Less than 10 kms b) 11-20 kms c) 21-30 kms d) more than 31 kms 11) Are you aware about E-Bikes? a) Yes b) No If no, go to question no 14 12) From which source did you come to know about electronic bikes: Marketing Research Page 38
  • 39. May 26, 2012 [Global Business School] a) Newspapers b) Magazines c) Internet d) Hoardings e) Pamphlets f) On road promotion g) Word of mouth 13) Which brands of Electronic Bikes are you aware of? a) Yo bykes b) Hero Honda c) Mahindra d) Avon e) TVS f) Indus Elec-Trans 14) After purchasing a bike for how many years would you prefer to use it? a) 0-2 Years b) 3-4 Years c) 5-6 Years d) More than 7 Years 15) If you are willing to purchase a bike which one would you prefer? Marketing Research Page 39
  • 40. May 26, 2012 [Global Business School] a) Petrol bike b) Electronic bike If not Electronic bike then why? ________________________________________________________ 16) According to you which source of advertisement is more effective in Hubli to increase sales of Electronic Bikes? a) Newspaper b) TV Ads c) Sales Persons d) Hoarding e) Mobile Messaging f) Sponsoring Events 17) Do you think that sales of Electronic Bikes are doing well? a) Yes b) No If No, then why? ___________________________________________________ 18) Please give your valuable opinion for Electronic Bikes ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ BIBLIOGRAPHY Marketing Research Page 40
  • 41. May 26, 2012 [Global Business School] http://www.yobykes.in/ http://www.electrotherm.com/ http://en.wikipedia.org/wiki/Electric_bicycle http://articles.economictimes.indiatimes.com/2006-07-14/news/27431159_1_electric-two-wheeler-scooter- electric-three-wheelers http://www.wheelpublications.com/iba_issue/e-bike.html http://www.electricbikee.com/electric-bikes-vs-engine-powered-bikes/ http://www.businessgyan.com/node/9278 http://www.accuweather.com/en/home-garden-articles/earth-and-you/ebikes-make-history-as-alterna/61919 http://auto.indiamart.com/two-wheelers/ http://www.evhub.biz/electric-vehicle-technology/electric-bikes-in-india http://india-reports.in/future-growth-global-transitions/economy-in-transition/two-wheeler-segment-in- india/ http://www.indianexpress.com/news/as-fuel-prices-zoom-bike-makers-have-electric-dreams/12410/1  Company Brochure Pamphlets, Advertisements  Information collected from showroom owner (Patel Motors) Mr.Mahesh Patel  Journals and Magazines Marketing Research Page 41
  • 42. May 26, 2012 [Global Business School] Marketing Research Page 42