4. Facts
• McDonald's Is The World's Leading Global Foodservice
Retailer With More Than 33,000 Locations Serving
Approximately 64 Million Customers In 118 Countries Each
Day.
• More Than 80% Of McDonald's Restaurants Worldwide Are
Owned And Operated By Independent Local Men And
Women.
• In India, McDonald's Is Managed By Two Indian
Entrepreneurs. Amit Jatia, Vice Chairman, Hardcastle
Restaurants Pvt. Ltd. Owns And Spearheads McDonald's
Operations In West & South India.
5. Facts
• Vikram Bakshi, MD And Joint Venture Partner, Connaught
Plaza Restaurants Private Limited, Owns And Operates
McDonald's In North And East India
• McDonald's Now Has A Network Of Over 235 Restaurants
Across The Country
• The Company Invested Six Years To Develop Its Unique Cold
Chain
• India Is The First Country In The World Where McDonald's
Does Not Offer Any Beef Or Pork Items.
6. How People Process & Physical Evidence
Utilized
People
• All the employees and staff members.
• Providing Quality Employment And Long-term Careers.
• Leveraging World Class-training Inputs To Create
Ambassadors Of The Brand And Creating Food Service
Professionals With Global Attitudes.
• The Brand Currently Has Over 8000 Employees In India
7. How People Process & Physical Evidence
Utilized
• Stars As Per Their Performance.
• Gives Employees Larger Role In Decisions.
• Philosophy Of Quality, Service, Cleanliness And Value Is The
Guiding Force Behind Its Service.
• Fast Friendly Service.
• Provides Clean, Comfortable Environment Specially Suited
For Families.
8. How People Process & Physical Evidence
Utilized
Process
• Supply Chain Is Three Tiered, Consisting Of Farms, Processing Plants, And
Distribution Centers.
• The Company Has Selected The Farmers Who Can Meet Its Quality And
Supply Standards And Directly Sources The Produce From Them
• Company Has Tied Up With Various Local Suppliers Like Vista Processed
Foods Pvt. Ltd. A Joint Venture Of OSI Industries Inc., USA, And
McDonald's India Pvt. Ltd.
• The Next Level Of Supply Chain Activity Is The Distribution Of Processed
Food To The Outlets.
• Transporting The Processed Foods To The Outlets Using Temperature
Controlled Transport Vehicles.
• Foodland Provides Logistics Support To McDonalds By Providing Cold
Storage Facilities.
9. How People Process & Physical Evidence
Utilized
Process
• Food Manufacturing Transparent To Customers.
• Training To The Licensees.
• Invented The Most Efficient Cooking Equipment.
• New Methods Of Food Packaging And Distribution.
• McDonald's In India Followed The Same Tradition.
• Spent Rs. 50 Crores On Market Research.
10. How People Process & Physical Evidence
Utilized
Physical Evidence
• Creating A Right Ambience In Its Outlets. .
• Positioned Its Outlets As A Restaurant That Caters To The
Typical Indian Family.
• Physical Environment Reflected That Image With The
Atmosphere Being Informal And Bright.
• Outlets Were Spacious For Kids To Play Around.
• Families Had The Facility To Conduct Events Like Birthday
Parties.
11.
12. How People Process & Physical Evidence
Utilized
Physical Evidence
• The Physical Evidence Appearance Affects Not Only The
Impression Outsiders Have Of A Business But All The Way
That Business Functions.
• The Outlets Were Made Non-smoking Zones To Reflect The
Sensibilities Of Indian Families
• Staff Members.
• Location & Appearance.
• Buildings Maintenance.
13. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• Fast Food Is The Term Given To Food That Can Be Prepared
And Served Very Quickly.
• Low Preparation Time Can Be Considered To Be Fast Food.
• Served To The Customer In A Packaged Form For Take-
out/Take-away.
• Franchise Operations Which Are Part Of Restaurant Chains
Have Standardized Foodstuffs Shipped To Each Restaurant
From Central Locations.
14. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• The Capital Requirements Involved In Opening Up A Fast
Food Restaurant Are Relatively Low.
• Common Menu Items At Fast Food Outlets Include Fish And
Chips, Sandwiches, Pitas, Hamburgers, Fried Chicken, French
Fries, Pizza, And Ice Cream, Although Many Fast Food
Restaurants Offer "Slower" Foods Like Chili, Mashed
Potatoes, And Salads.
15. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• In 2006, The Global Fast Food Market Grew By 4.8% And
Reached A Value Of 102.4 Billion And A Volume Of 80.3
Billion Transactions. In India Alone The Fast Food Industry Is
Growing By 40% A Year.
• The Growth In Nuclear Families, Particularly In Urban India,
Exposure To Global Media And Western Cuisine And An
Increasing Number Of Women Joining The Workforce Have
Had An Impact On Eating Out Trends.
16. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• The Main Reason Behind The Success Of The Multinational
Chains Is Their Expertise In Product Development, Sourcing
Practices, Quality Standards, Service Levels And Standardized
Operating Procedures In Their Restaurants, A Strength That
They Have Developed Over Years Of Experience In India.
17. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• Gender Roles: Gender Roles Are Now Changing. Females
Have Started Working Outside. So, They Have No Time For
Their Home And Cooking Food.
• Customer Sophistication And Confidence: Consumers Are
Becoming More Sophisticated Now.
• Paucity Of Time: People Have No Time For Cooking.
Because Of Emergence Of Working Women And Also Number
Of Other Entertainment Items.
• Double Income Group: Emergence Of Double Income Group
Leads To Increase In Disposable Income.
18. Reasons That Have Contributed To The
Increased Popularity Of Western Fast Food
Chains In India
• Large Population: India Being A Second Largest Country In
Terms Of Population Possesses Large Potential Market For All
The Products/Services.
• Relaxation In Rules And Regulations: With The Economic
Liberalization Of 1991, Most Of The Tariff And Non Tariff
Barriers From The Indian Boundaries Are Either Removed Or
Minimized.
