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Social media Marketing

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Fundamentals of Social Media Marketing

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Social media Marketing

  1. 1. Social Media MarketingFundamentals of Social Media
  2. 2. What is Social Media“Any online media that allows users to interact with one another.”Social Media is all about Conversation.
  3. 3. Social Media is mainstream
  4. 4. Social MediaProvides new marketing opportunities
  5. 5. The consumer is now in control of your brand
  6. 6. Can people find you?
  7. 7. Social Mediawill be at the heart of marketing
  8. 8. Social MediaIs about LISTENING and PROVIDING VALUE.
  9. 9. Social MediaIs now a two-way road
  10. 10. Keep it simple!
  11. 11. Plan accordingly
  12. 12. Research. Educate. Get inspired.
  13. 13. Set your business goals & objectives.
  14. 14. Secure your brand’s online identity.
  15. 15. Set the ground rules.
  16. 16. Benchmark against your competitors.
  17. 17. Jump in and get started!
  18. 18. Listen!!!
  19. 19. Social Media Marketing is LISTENING
  20. 20. Listen FORYour brand.Your product or services.Industry Terms.
  21. 21. What differentiates your products and services?
  22. 22. Are you theNEW FISH in town?
  23. 23. Ask them: “How can WE help?”
  24. 24. .EMPOWER them
  25. 25. They will happily tell others.
  26. 26. Gather FEEDBACK
  27. 27. Take Action !
  28. 28. Familiarize your BRAND
  29. 29. Your WEBSITE needs to provide value
  30. 30. It’s all about the consumers now.
  31. 31. Be transparent and authentic. People want to engage with you as a person. Theyaren’t interested in talking to a ‘company’.
  32. 32. Assess
  33. 33. Set goals and objectives.It will help measure your success.
  34. 34. Prioritize your business objectives
  35. 35. Identify your Goals
  36. 36. • Analyze the traffic on your site.• Maintain a Company Blog.• Monitor your Social presence.
  37. 37. Make your customers LOVEyou
  38. 38. Organize your information.
  39. 39. Report on a regular basis.
  40. 40. How to find time for social media marketing?
  41. 41. Build it into your daily routine
  42. 42. The internet never sleeps
  43. 43. Efficiency is key
  44. 44. A person with an intense interest inparticipating in social networks may help you.
  45. 45. Start small and GROW it!
  46. 46. Three goldenNuggets•Social Media is mainstream.•Social Media Marketing is about listening and providingvalue.•Social Media changes the way you market – forever.

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