SlideShare a Scribd company logo
1 of 20
S
Mobile strategy
(Which one may be right for U)
By Harish Devulapalli
Intermountain healthcare.
Agenda
S Market insights from analytics data
S App development types
S How to choose the best model
S Development approach
S Hybrid technologies with Cordova
S Challenges
S Other tools/solutions(MADP,RMAD,MDM,MAM,EMM)
Mobile OS share (Globe vs USA)
Android iOS Windows
Versions share
Mobile insights
S 80% of Online Adults own a smart phone
S 75% of smart phone users are accessing the services
through mobile
S 71% of customers are purchasing after reading referral
on social media
S Over 40% of smartphone users watch TV while browsing
a smartphone
Mobile insights …
S Users with more devices spend more time online
S 67% of mobile users find themselves checking for messages,
alerts and notifications
S 20% of searches are completed to find local information
S 97% of consumers search for local businesses online
S 41% of consumers opens email on mobile devices
S Mobile readers who open emails a second time from their
computer are 65% more likely to click-through
Mobile App Types
S B 2 C- think Native
S B 2 B- think Native
S B 2 E- think Hybrid
S C T R & R
Usecases
Trends by Flurry
S 86 % - Hybrid or Native
S 14% - Websites.
S 32% - Gaming apps
S Facebook and Linkedin converted to Native from Hybrid.
Technologies
S iOS – Objective-C, Swift
S Android - Java
S Windows. – C#,VC++ etc.
S Hybrid- Ionic, Native Script, React Native etc.
S http://tutorialzine.com/2015/10/comparing-the-top-frameworks-for-building-hybrid-
mobile-apps/
S http://mobile-frameworks-comparison-chart.com
S In-house knowledge and community support.
Cordova
S Mobile application development framework
S Webviews instead of native UI framework
S Plugins
S Hooks
(https://cordova.apache.org/docs/en/latest/guide/appdev/
hooks/)
Problems with hybrid
S Plugin updates
S UI updates
S You may need to write your own plugins
S Keyboard handling
S Unit testing/Functional testing will be little tricky
Tools
S Gartner Magic Quadrant
S MADP- Kony,IBM,SalesForce and Adobe
S EMM/MDM: Airwatch,MobileIron,Good,IBM Mobile First
S MAM: Apperian,Airwatch
S MBAS,MPAAS: Kinvey,AnyPresence,Loopback,FeedHenry etc.
S RMAD: Telerik Icenium,Blackberry App Generator,Xamarin
MonoTouch
Employee Hub
At
Intermountain
S Using container strategy
S User can see all related applications in single container
S User can easily navigate from one applet to another.
S Sencha touch, Cordova,Adobe analytics, Force app
update, apptentive,ADFS,oAuth and TAM.
Current platform
S Single monolithic application
S All are developed in single code base
S Only one technology supported
S Regression testing and Push for every small change in
application
Limitations
S Plug n Play model (Deep linking)
S SSO between apps
S Create apps by Workflow/defined purpose
S Apps dashboard where user can customize.
Future platform
Q & A
S Thank you!.

More Related Content

What's hot

Ds Mobile Ecosystem 081408
Ds Mobile Ecosystem 081408Ds Mobile Ecosystem 081408
Ds Mobile Ecosystem 081408
space150
 
Presentation1.pptxfinal
Presentation1.pptxfinalPresentation1.pptxfinal
Presentation1.pptxfinal
Jordan Flasch
 

What's hot (8)

Mobile Development Overview
Mobile Development OverviewMobile Development Overview
Mobile Development Overview
 
How many types of mobile apps
How many types of mobile appsHow many types of mobile apps
How many types of mobile apps
 
Ds Mobile Ecosystem 081408
Ds Mobile Ecosystem 081408Ds Mobile Ecosystem 081408
Ds Mobile Ecosystem 081408
 
Presentation1.pptxfinal
Presentation1.pptxfinalPresentation1.pptxfinal
Presentation1.pptxfinal
 
Ionic vs flutter best platform for hybrid app development
Ionic vs flutter  best platform for hybrid app developmentIonic vs flutter  best platform for hybrid app development
Ionic vs flutter best platform for hybrid app development
 
MediaCampNottingham3 presentation
MediaCampNottingham3 presentationMediaCampNottingham3 presentation
MediaCampNottingham3 presentation
 
The Impact of Mobile Technology at the University of Michigan Medical School
The Impact of Mobile Technology at the University of Michigan Medical SchoolThe Impact of Mobile Technology at the University of Michigan Medical School
The Impact of Mobile Technology at the University of Michigan Medical School
 
How Is Mobile Changing How You Capture And Create Process-Based Content?
How Is Mobile Changing How You Capture And Create Process-Based Content?How Is Mobile Changing How You Capture And Create Process-Based Content?
How Is Mobile Changing How You Capture And Create Process-Based Content?
 

Similar to Mobile Strategy (Which one may be right for U)

MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARIMOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
SivaSankari36
 

Similar to Mobile Strategy (Which one may be right for U) (20)

Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
Building Mobile Apps for Business
Building Mobile Apps for BusinessBuilding Mobile Apps for Business
Building Mobile Apps for Business
 
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARIMOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARI
 
Android application
Android applicationAndroid application
Android application
 
Android application
Android applicationAndroid application
Android application
 
Android application
Android applicationAndroid application
Android application
 
Android application
Android applicationAndroid application
Android application
 
Mobile app development.pdf
Mobile app development.pdfMobile app development.pdf
Mobile app development.pdf
 
Hybrid Smart phone application development analysis
Hybrid Smart phone application development analysisHybrid Smart phone application development analysis
Hybrid Smart phone application development analysis
 
Mobile application development
Mobile application developmentMobile application development
Mobile application development
 
Mobile Application Development
Mobile Application DevelopmentMobile Application Development
Mobile Application Development
 
Mobile Convention Brussels 2014 - Jeroen Lemaire
Mobile Convention Brussels 2014 - Jeroen LemaireMobile Convention Brussels 2014 - Jeroen Lemaire
Mobile Convention Brussels 2014 - Jeroen Lemaire
 
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | Oxiem
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemGet Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | Oxiem
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | Oxiem
 
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...
 
Pick Your Poison – Mobile Web, Native or Hybrid?
Pick Your Poison – Mobile Web, Native or Hybrid?Pick Your Poison – Mobile Web, Native or Hybrid?
Pick Your Poison – Mobile Web, Native or Hybrid?
 
Mobile apps Intro
Mobile apps IntroMobile apps Intro
Mobile apps Intro
 
#MobileInAction - iRecruitExpo June 2013, Amsterdam
#MobileInAction - iRecruitExpo June 2013, Amsterdam#MobileInAction - iRecruitExpo June 2013, Amsterdam
#MobileInAction - iRecruitExpo June 2013, Amsterdam
 
mobile Application Development
mobile Application Developmentmobile Application Development
mobile Application Development
 
Why go mobile
Why go mobileWhy go mobile
Why go mobile
 
Mobile Convention Brussels 2014 - Chris Heilmann
Mobile Convention Brussels 2014 - Chris HeilmannMobile Convention Brussels 2014 - Chris Heilmann
Mobile Convention Brussels 2014 - Chris Heilmann
 

Mobile Strategy (Which one may be right for U)

  • 1. S Mobile strategy (Which one may be right for U) By Harish Devulapalli Intermountain healthcare.
  • 2. Agenda S Market insights from analytics data S App development types S How to choose the best model S Development approach S Hybrid technologies with Cordova S Challenges S Other tools/solutions(MADP,RMAD,MDM,MAM,EMM)
  • 3. Mobile OS share (Globe vs USA) Android iOS Windows
  • 5. Mobile insights S 80% of Online Adults own a smart phone S 75% of smart phone users are accessing the services through mobile S 71% of customers are purchasing after reading referral on social media S Over 40% of smartphone users watch TV while browsing a smartphone
  • 6. Mobile insights … S Users with more devices spend more time online S 67% of mobile users find themselves checking for messages, alerts and notifications S 20% of searches are completed to find local information S 97% of consumers search for local businesses online S 41% of consumers opens email on mobile devices S Mobile readers who open emails a second time from their computer are 65% more likely to click-through
  • 8. S B 2 C- think Native S B 2 B- think Native S B 2 E- think Hybrid S C T R & R Usecases
  • 9. Trends by Flurry S 86 % - Hybrid or Native S 14% - Websites. S 32% - Gaming apps S Facebook and Linkedin converted to Native from Hybrid.
  • 10.
  • 11. Technologies S iOS – Objective-C, Swift S Android - Java S Windows. – C#,VC++ etc. S Hybrid- Ionic, Native Script, React Native etc. S http://tutorialzine.com/2015/10/comparing-the-top-frameworks-for-building-hybrid- mobile-apps/ S http://mobile-frameworks-comparison-chart.com S In-house knowledge and community support.
  • 12. Cordova S Mobile application development framework S Webviews instead of native UI framework S Plugins S Hooks (https://cordova.apache.org/docs/en/latest/guide/appdev/ hooks/)
  • 13. Problems with hybrid S Plugin updates S UI updates S You may need to write your own plugins S Keyboard handling S Unit testing/Functional testing will be little tricky
  • 14. Tools S Gartner Magic Quadrant S MADP- Kony,IBM,SalesForce and Adobe S EMM/MDM: Airwatch,MobileIron,Good,IBM Mobile First S MAM: Apperian,Airwatch S MBAS,MPAAS: Kinvey,AnyPresence,Loopback,FeedHenry etc. S RMAD: Telerik Icenium,Blackberry App Generator,Xamarin MonoTouch
  • 16. S Using container strategy S User can see all related applications in single container S User can easily navigate from one applet to another. S Sencha touch, Cordova,Adobe analytics, Force app update, apptentive,ADFS,oAuth and TAM. Current platform
  • 17. S Single monolithic application S All are developed in single code base S Only one technology supported S Regression testing and Push for every small change in application Limitations
  • 18. S Plug n Play model (Deep linking) S SSO between apps S Create apps by Workflow/defined purpose S Apps dashboard where user can customize. Future platform
  • 19.
  • 20. Q & A S Thank you!.

Editor's Notes

  1. http://www.forbes.com/sites/johnrampton/2015/04/04/7-mobile-strategies-your-business-needs-to-implement/#1c14a6d11566 if your business isn’t ready for mobile device users, you’re missing out on a huge opportunity to reach your target audience and increase revenue. You have to identify the audience and define the mobile strategy. Integrate With Social Media GPS-enabled location services, scanning, and the ability to cache content for offline usage
  2. Take Advantage of the Multi-Screen/Multi-Device Opportunity Send Out Timely Alerts and Notifications Use Location based adds. User Email marketing compaign.
  3. SOE,Testability. http://appvswebsite.com/
  4. http://www.gartner.com/technology/research/methodologies/magicQuadrants.jsp http://www.tomsitpro.com/articles/mam-solutions-comparison,2-753.html https://www.itcentralstation.com/products/apperian
  5. Their focus shifted from mobile to mobile and desktop..
  6. Facebook Quick reference and etc apps.