2. Surfers Against Sewage (SAS)
Logo- the surfers against sewage (SAS) logo
depicts a wave, which is essentially what they
are campaigning to save.
The colours are used for obvious reason; they
represent the sea as it is the same colour.
Additionally, the way that the logo spirals
represents renewability, and that with the right
amount of help the waves can keep on going.
The logo is quite informal which suits the
agenda of the charity as they are quite playful
but they represent an important issue in a more
fun and easy to interact with manner.
3. Membership form
The membership form which I looked at was presented in a way which is similar to a leaflet. It was a piece of a4 paper which had
been folded in half to create a booklet. On the front it has a picture of a man who was made out of rubbish holding a surfboard. In
a large font at the top of the page it said ‘JOIN’ and underneath it in a smaller font it said ‘Surfers Against Sewage’ the the logo to
the right of the text and an image of a surfer to the left.
When you open the booklet it has several different sections. The top third of the page features a collage of lots of different images
of activists cleaning up beaches, raising awareness by doing activities with schools, blocked sewage drains etc.
The text on the page is split up into three sections. First there is ‘why support SAS?’ which features two quotes from an Olympic
gold and silver medalist and a British pro surfer, as well as a short paragraph about protecting the UK’S oceans, waves and
beaches.
Secondly is ‘membership perks’ which has a list of eight things which you gain as part of becoming a member. This includes:
- regular campaign updates through a quarterly members’ magazine
- exclusive members’ car sticker
- members-only recycled keyring
- unlimited free sewage text alerts for beaches throughout the UK
- members’ discount at the SAS store
- campaign action sticker and poster
- a variety of special offers and members’ discounts at howies, orcashop, errant surf holidays, king of watersports,
extremehorizon, trans surf, surfers path and more
-exclusive access to the SAS website members’ area and monthly member’s competitions.
As you can see the majority of the perks listed are stated as being members or members only. This suggests that it is exclusive and
you can only get the things listed by becoming a member, which gives you incentive to join and become a member.
Lastly is a section labeled ‘the campaigns’. It has seven sub-headings which were; sewage, protecting waves, marine litter, climate
change, scientific research, education and regional reps. Sewage is about providing surfers & beach users with a free sewage alert
service. Protecting waves is about protecting UK surf spots from environmental damage. Marine litter is about lobbying
corporations to invest in low impact packaging to help improve recycling targets, which in turn help to reduce marine litter
pollution. Climate change is about encouraging surfers to reduce their carbon footprint. Scientific research is about delivering
scientific reports to identify sustainable solutions to protect the coastline. Education is about delivering educational presentation
in school. And lastly, regional reps is about creating a training a network of local SAS ambassadors and experts.
On the actual membership form which you cut out and send it has all the usual features of a membership form on the left hand
side such as name, address, postcode, email address etc. then below that it has a section where you tick the box with the option
you wish to choose regarding how much money you wish to donate at a monthly rate. On the right is a slip to fill out concerning
sorting out a direct debit from your bank account.
4. Campaign poster
The campaign poster which I chose to look at is very clever.
It shows a grave which has been dug but instead of a coffin
there is a surfboard. Below this it reads in the style of a
gravestone ‘surfing’ and under that ‘1890 – 2013’. Then
underneath the lifespan so to say it says ‘sewage, litter and
offshore developments are threatening our waves. Sign our
petition to save them as protectourwaves.org.uk’.
The overall appearance of the poster is quite monotone.
This is done for effect as it fits in with the notion that
surfing is dying due to pollution etc.
It is extremely clever how the poster has been presented.
The only colour in the whole thing is the green from the
roses which lay on the surfboard as if it where a coffin.
The text has also been very cleverly thought through as it
appears just as it would if it were engraved on a grave
stone. The years 1890 – 2013 represent the ‘lifespan’ so to
say of surfing, as they are essentially saying that if we don’t
do something about it that it is going to die.
5. Merchandise
I chose to analyse this product when researching merchandise. It is
a hoody which features the eye logo in small near the bottom on
the left pocket. The back of the hoody features a logo in large with
‘surfers against sewage’ wrapped around the logo itself. The colour
obviously relates to the charity due to the fact that it coincides with
that of the thing they are trying to save – the sea.
The main aspect of this item of clothing is not something which you
can see, as it is not visual. Instead it is what it is made from. It is
made from heavyweight 350gsm PET/3 ply cotton. It is 65%
recycled PET and 35% cotton. What is amazing is that it is made
from 30 recycled plastic bottles. PET stands for Polyethylene
terephthalate which is a thermoplastic polymer resin used in the
manufacture of plastic bottles.
This suits the organisation down to the ground as bottles make up a
large portion of the waste which is found at sea or on beaches, and
they can take over 1000 years to break down. This garment is
essentially part of the solution. Instead of just trying to get
pollution to stop this is actually making use of the stuff which is
already there!
