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B2B Airtel

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This presentation is about the services provided by Airtel for B2B Clients and list of their clients and also about the promotional activity they follow

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B2B Airtel

  1. 1. Business Management By, Group 10 Hari| Chaitra| Girish| Indu
  2. 2. New structure to drive the next phase of company’s growth • Creation of B2C and B2B business verticals for enhanced business efficiency and employee value. • The B2B business unit will continue its focus on serving large corporate and carriers through Bharti Airtel’s wide portfolio of telecommunication solutions. • With this new identity, Airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large & small enterprises, government and carrier customers across the globe
  3. 3. Buying Process • They follow straight rebuy Corporate Business • The enterprise solutions are completely customized so it is new buy. Enterprise Business Airtel Customer Salesman
  4. 4. B2B Products Airtel Corporate Voice Data Wired line Enterprise Intelligent Connectivity Enterprise Mobility Collaboration Solutions Cloud & Managed Service Voice Solution Digital Media
  5. 5. B2B Market Manufacturing Government BFSI IT/ITES Media & Entertainment Education Healthcare
  6. 6. New Product Development For Corporate & B2C Business • Launch of 4G Services in Metro cities. • Priced very high, when it was launched • With other competitors in this market like reliance Geo. They are cutting the cost to a great extent. • They follow competitive pricing.
  7. 7. B2B Brand Management IT & Software Infosys Wipro HP Customer Support Mphasis IBM Value added service Yahoo Google comeviva
  8. 8. Market Segmentation Segmentedfor Corporate Business Enterprise Business (Exclusively SME’S)
  9. 9. Channel Management Channel partner Value Added Reseller Referral partner
  10. 10. Pricing & Negotiations For corporate as well as enterprise they have customized plan The pricing is based on the need of the customer. For old & loyal customers they reduce margin even in customized plan but not beyond a level
  11. 11. Marketing Communication ATL BTL
  12. 12. Communication Mix Publicity/PR Personnel Selling Internet/Website
  13. 13. Online Campaigns Videos about Campaigns
  14. 14. Marketing Research No Market research will be conducted The sales team will directly approach newly constructed Tech parks, Entrepreneurs & Business
  15. 15. Key Account Management
  16. 16. Customer Relationship management Airtel has signed a venture with Mphasis & IBM for Customer Relationship Management.
  17. 17. Strategic Alliance • Airtel & Cisco (B2B) Airtel plans to offer a telepresence room or space for high- end videoconferencing mainly to banking and financial services, IT and IT-enabled services industry, and small and medium enterprises. India's leading mobile phone operator, has partnered with networking equipment maker Cisco to provide this service in the country. Airtel has a share of about a third of the total enterprise market and serves more than 350,000 business-to-business or B2B customers.
  18. 18. Strategic Alliance • Airtel & Axis Bank
  19. 19. Social Media
  20. 20. Social Media
  21. 21. Thanks to Ashwini Suryavanshi Manager Marketing B2B at Airtel Karnataka

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