Hari| Chaitra| Girish| Indu
New structure to drive the next phase
of company’s growth
• Creation of B2C and B2B business verticals for enhanced
business efficiency and employee value.
• The B2B business unit will continue its focus on serving
large corporate and carriers through Bharti Airtel’s wide
portfolio of telecommunication solutions.
• With this new identity, Airtel business reinforces its
commitment of delivering innovative business solutions
and a superior brand experience to all its large & small
enterprises, government and carrier customers across
• They follow straight rebuy
• The enterprise solutions
are completely customized
so it is new buy.
Cloud & Managed Service
Manufacturing Government BFSI IT/ITES
New Product Development For
Corporate & B2C Business
• Launch of 4G Services
in Metro cities.
• Priced very high,
when it was launched
• With other
competitors in this
market like reliance
Geo. They are cutting
the cost to a great
• They follow
B2B Brand Management
Pricing & Negotiations
For corporate as well as enterprise they have
The pricing is based on the need of the
For old & loyal customers they reduce margin
even in customized plan but not beyond a level
Customer Relationship management
Airtel has signed a venture
with Mphasis & IBM for
• Airtel & Cisco (B2B)
Airtel plans to offer a telepresence room or space for high-
end videoconferencing mainly to banking and financial
services, IT and IT-enabled services industry, and small and
India's leading mobile phone operator, has partnered
with networking equipment maker Cisco to provide this
service in the country.
Airtel has a share of about a third of the total enterprise
market and serves more than 350,000 business-to-business
or B2B customers.