product life cycle

1. Product Life Cycle
DIRECT EXPORT BANGLADESH
Harmandeep Singh

2. PLC

3. H&M TOP PRODUCTS
• JONAS – 20*16STR-128*56-3/1 TWILL
• 130N55 - 30*16-139*78-3/1 TWILL
• BRUCE –
• WAYNE – 20*20STR
50.5
41
25.5
16
5.5
00 0.5
9
0 0.2
18
0
10
20
30
40
50
60
2012-13 2103-14 2014-15
JONAS 130N55 WAYNE BRUCE

4. S.OLIVER TOP PRODUCTS
• 140i21 –
• 110136 –
31.15
13
6.75
19
6.5
5
0
5
10
15
20
25
30
35
2012-13 2013-14 2014-15
140i21 110136

5. UNIQLO TOP PRODUCTS
• 132241 –
• 130129 –
• 120i09 –
• 13000192 -
• 13000193 -
• UNJTWILL -
12 10.75
4.5
10
0 0
7.05
4.25
00
10
00 0
39
0 0
5.34
0 0
4.5
0
5
10
15
20
25
30
35
40
45
2012-13 2013-14 2014-15
132241 130129 120i09 12000061
UNJTWILL 13000192 13000193

6. PRODUCT EXTENSION

7. FACTORS DRIVING THE PRODUCT
STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE
PRODUCT
OFFER BASIC
PRODUCT
OFFER PRODUCT
EXTENSION, SERVICE
DIVERSIFY BRAND
AND MODELS
PHASE OUT WEAK
ITEMS
PRICE USE COST-PLUS
PRICE TO PENETRATE
MARKET
PRICE TO MATCH OR
BEAT COMPETITORS
CUT PRICE
ADVERTISING
BUILD PRODUCT
AWARENESS AMONG
EARLY ADOPTERS &
DEALERS
BUILD AWARENESS &
INTEREST IN MASS
MARKET
STRESS BRAND
DIFFERENCES &
BENEFITS
REDUCE TO LEVEL
NEEDS TO RETAIN
HARD CORE LOYALS
SALES
PROMOTION
USE HEAVY SALES
PROMOTION TO
ENTICE TRIAL
REDUCE TO TAKE
ADVANTAGE OF
HEAVY CONSUMER
DEMAND
INCREASE TO
ENCOURAGE BRAND
SWITCHING
REDUCE TO MINIMAL
LEVEL

8. FACTORS DRIVING THE PRODUCT
STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE
PRODUCT - 11000016
11000016 (BI-STRETCH)
11000016 (BCI)
11000016 (HI-STRETCH)
11000016 (LIGHT GSM)
PHASE OUT WEAK
ITEMS OR CHANGE
MARKET
(H&M
INDIA,INDONESIA)
PRICE USE COST-PLUS
PRICE TO PENETRATE
MARKET
PRICE TO MATCH OR
BEAT COMPETITORS
CUT PRICE TO LOWEST
ADVERTISING
BUILD PRODUCT
AWARENESS AMONG
EARLY ADOPTERS &
DEALERS
(FASHION ORIENTED
BRANDS LIKE S.OLIVER)
BUILD AWARENESS &
INTEREST IN MASS
MARKET
STRESS BRAND
DIFFERENCES &
BENEFITS
(WE CAN BOAST OF
RETENTION AMONG
EMOLOYEES)
REDUCE TO LEVEL
NEEDS TO RETAIN
HARD CORE LOYALS
SALES
PROMOTION
USE HEAVY SALES
PROMOTION TO ENTICE
TRIAL
REDUCE TO TAKE
ADVANTAGE OF HEAVY
CONSUMER DEMAND
INCREASE TO
ENCOURAGE BRAND
SWITCHING
(PROMOTE 11000016'S
NEW VERSION SO IT
TAKES 11000016 PLACE)
REDUCE TO MINIMAL
LEVEL

9. GOING FARTHER…
• WEB ADDRESS IN SIGNATURE
• ‘JOIN OUR NEWSLETTER’ TAB
• COMBO’S FOR Y/D AND P/D