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Platforms are Social

Platforms are Sim City, and social by nature.

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Platforms are Social

  1. 1. PlatformingFebruary 2013, #apistratTyler Singletary, Klouttyler@klout.com ; @harmophone
  2. 2. The Established Platform Definitions• Platforms are SimCity – Platforms are zoned, have established services, roads, and can react to environmental changes, agitations and nightmares with established procedures and the tools to adapt and correct.• Platforms live adjacent to other SimCity’s, and roads will be built between them by their creators and their users.• Platform APIs are infrastructure to enable the platform to grow and maintain. Ugh! Chee waga choochoo! Ugh! (Simlish) 2
  3. 3. When is it just an API? {23437, banana, Give me $0.79} product_id 23437 Supermarkets have APIs? 3
  4. 4. When is it a platform? {23437, banana, $0.79}, Give me your friends buy these at product_id 23437 WholeFoods, would you like a sample? Platforms are kind of creepy… 4
  5. 5. I accept data, am I platform? +K [@harmophone] in [API] from [Tumblr URI] @harmophone now has 6 +K in API and is moderately influential (52). A lot of influence Is there a platform that happening on Tumblr. will give us a face? 5
  6. 6. Platforms are Social• Platforms talk to each other, and co-mingle• They let other content take social actions within their platform• Facebook has OpenGraph, FBX, Like, Sign In, Comments, friend dialogs• Twitter has TwitterCards, Sign In, embedded timelines/follows, posting• Salesforce allows you to built into their platform. What happened to the pictures? 6
  7. 7. Context Unifies Platforms, Federates Identity• A social platform is contextual: it brings social to where action happens, initiating conversation and authentic sharing ripples Always watching, like the eye of Sauron… 7
  8. 8. Focus On City Management • Inclusiveness of use cases: – What was once expert manual integrations are now plug-and-play Widgets. • APIs that decorate, enrich, and include context to other platforms (within their terms) • Long-tail plans and paths to monetization Obama Influence+ NYT Analytics {source:kloutId, author:kloutId, Author Influence+ Singly FederationSingly Oauth on +K Twitter, NYT Influence+ Obama Analytics NYTimes nytimes/obama, Topical Influence+ politics} Observer Analytics 8
  9. 9. SimPlatform Terms Indirect SimPlatform APIs Partners Don’t forget marketing! Direct Partners 9
  10. 10. PlatformingFebruary 2013, #apistratTyler Singletary, Klouttyler@klout.com ; @harmophone

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