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APIs as a Venture Capital Model
- 1. 2M API CALLS AT A $2B VALUATION Tyler Singletary Klout Data, Lithium Technologies Director of Platform @harmophone http://developer.klout.com
- 4. Platforms invest their resources through that value.
- 5. MODELS FOR VALUE • Distribution/Ubiquity • Unit Model • Direct Dollars • Strategic Value • Trojan Horse
- 6. API RELATIONSHIPS • All of these models require a two- way communication • Consumers get the data, access, and relationships • Mutual sharing of roadmaps, demos, key accounts and relationships • External Product Management, board meetings
- 7. SOME OF OUR ‘INVESTMENTS’
- 8. SOME OF OUR ‘INVESTMENTS’
- 9. SOME OF OUR ‘INVESTMENTS’
- 10. BUT • There are plenty of failures • We aren’t angels: – Strategic advantages through distribution – Trojan Horse in an acquisition – Eventual paid plans
- 11. 2M API CALLS AT A $2B VALUATION Tyler Singletary Klout Data, Lithium Technologies Director of Platform @harmophone
Editor's Notes
- API Managers – broadly the evangelists, advocates, product, business development, whathaveyou-people Are in effect, gatekeepers Evaluating and predicting the value they can give, and the future return if their API partners Ryan Sarver Previously: Director of Platform, Twitter Now: VC at Redpoint Ventures
- You can’t invest if you don’t have capital. You build that capital by having something of value, presented and delivered in the most relevant way
- Once you’ve determined you have value You start looking to good candidates
- Units -> a cost-per-call, depending on endpoints Enterprise saas model
- We’ve directly monetized only a couple dozen of the thousands of applications built