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APIs as a Venture Capital Model

API Platform providers are investing their value in their customers

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APIs as a Venture Capital Model

  1. 1. 2M API CALLS AT A $2B VALUATION Tyler Singletary Klout Data, Lithium Technologies Director of Platform @harmophone http://developer.klout.com
  2. 2. CAST(API_MANAGERS) AS VENTURE_CAPITALISTS
  3. 3. Platforms deliver value.
  4. 4. Platforms invest their resources through that value.
  5. 5. MODELS FOR VALUE • Distribution/Ubiquity • Unit Model • Direct Dollars • Strategic Value • Trojan Horse
  6. 6. API RELATIONSHIPS • All of these models require a two- way communication • Consumers get the data, access, and relationships • Mutual sharing of roadmaps, demos, key accounts and relationships • External Product Management, board meetings
  7. 7. SOME OF OUR ‘INVESTMENTS’
  8. 8. SOME OF OUR ‘INVESTMENTS’
  9. 9. SOME OF OUR ‘INVESTMENTS’
  10. 10. BUT • There are plenty of failures • We aren’t angels: – Strategic advantages through distribution – Trojan Horse in an acquisition – Eventual paid plans
  11. 11. 2M API CALLS AT A $2B VALUATION Tyler Singletary Klout Data, Lithium Technologies Director of Platform @harmophone
  12. 12. PHOTO CREDS https://www.flickr.com/photos/annrkiszt/7085340853/in/photolist-bN7dZc-rXabSJ-Pkwqi-dLgtPD-6zn7s5-9CCy5U-7WTkQW-nmPjBr-dV6uMN-a3xUqj-cr3eaE-z https://www.flickr.com/photos/8113246@N02/8552421931/in/photolist-e2Kp5x-9XtRMH-6XBJf5-k6LzB2-8px4nu-8WVJVi-dKcrUL-pfqYKW-rCEDcw-auiskx-JLb https://www.flickr.com/photos/jeremy_lee_cassell/16873625037/in/photolist-rH4JRB-9nZm8b-9KA8wd-49bVuG-9KwK1X-cXTCzy-5vEKtP-rp65g-4rSf1N-4v35p https://www.flickr.com/photos/107600344@N04/10897249415/in/photolist-xc3Ms-qNFcAK-qNFdmx-oB1kyo-hAXfAB-9tRCK1-9tNFdk-9tNF4V-HL1gk-qw7UFY- https://www.flickr.com/photos/anaroz/2349665024/in/photolist-4zCDxW-a7xMdx-dHPaF7-banL8k-wUgPNf-pESXfF-y1E6iH-8NJojy-9qhFW4-8NFps2-gfB5tQ-aj https://www.flickr.com/photos/jimandlinds/239872651/in/photolist-expbp2-6hFwL4-w53bj-6hFwLc-aTTRWZ-hs9dYm-6b8sRo-6htsyE-4qnQ8p-ncpMn-iGpwb-8g

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