Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ouroburos As A Service - Klout

A good platform needs to eat itself. A good platform tells a story that becomes part of a larger story.

  • Login to see the comments

  • Be the first to like this

Ouroburos As A Service - Klout

  1. 1. Ouroburos As-A-Service How Klout builds and distributes an API on top of APIs 11/6/14 Tyler Singletary Director of Platform @harmophone
  2. 2. What is Ouroburos? • Symbolically: a snake that eats itself. • Metaphorically: adaptation, rebirth, renewal, cycles • Examples in literature and film: • The Neverending Story • Adaptation • LOST • Stephen King’s The Dark Tower cycle
  3. 3. Klout eats social data. • Collection from Twitter is on a streaming keep-alive through Gnip’s APIs for “Twitter Mention Hose” • All other networks are REST API consumption via user OAuth keys. • Rules engine for adhering to rate limits, traffic shaping • Queuing to get through pull behavior • Separate boxes for dealing with streaming
  4. 4. Klout digests data.
  5. 5. Klout exhausts data. • All of this crunching leads to our primary data: • Klout Scores • Klout Topics • Content Discovery • Targeting
  6. 6. Before we serve food… Prepare the menu.
  7. 7. Klout data gets eaten. • Over 1,500 active applications: • MassRelevance • HootSuite • Meshfire • Salesforce (ExactTarget, CRM, Radian6) • SimplyMeasured • FullContact • Dinner is served through Mashery API Proxy and its caching layers • FlatFile access for limited partners needing extreme real-time enrichment.
  8. 8. Klout data influences social data. • Klout API Partners use data to influence user and brand behavior and content creation online and in the real world. •
  9. 9. Klout eats social data. • Here we are again. • Eating social data that now incorporates the outputs of what came in.
  10. 10. Conclusion • A healthy platform creates opportunity for adaptation by creating data and customers that leads to better products. • Only by consuming APIs can you design and serve an API • Your API should be able to “eat” data about your API • Your customers should contribute to the foundation of your API
  11. 11. Ouroburos As-A-Service How Klout builds and distributes an API on top of APIs Tyler Singletary Director of Platform @harmophone

×