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@HarrisonBlum! #RocksDigital!
The Secret Sauce: Social Media
for Brands in 20 Minutes a Day!
Harrison Blum, Owner at Z Interactive, LLC!
June 30, 2015!
@HarrisonBlum! #RocksDigital!
Topics Covered Today!
•  The Engagement Funnel!
•  Building a Social Media Marketing System!
•  Running Facebook Ads Like the Pros!
•  Converting Facebook Fans into Qualified Leads!
•  Steps to Automate Your Social Media Marketing!
•  6 Ways to Own the Facebook Newsfeed!
•  Resources for Continued Success!
@HarrisonBlum! #RocksDigital!
Harrison Blum is the owner of Z Interactive. He is an
accomplished marketing professional with broad agency and
entrepreneurial experience with a long history of building
remarkable brands.!
!
Harrison has extensive knowledge of the entertainment industry
where he began his career working with concert promotion giants
AEGLive and LiveNation.!
!
He has proven success in brand development, content marketing
and social strategy where he’s had the pleasure working with
companies like New Line Cinema, Margaritaville Caribbean,
Bowers & Wilkins and On The Border.!
Welcome
Harrison Blum - Consultant - Owner at Z Interactive, LLC!
@HarrisonBlum! #RocksDigital!
Managing your social media activities every
single day, staying on top of the latest tech
trends, and ensuring you get a decent ROI from
the time and money you invest can be a great big
headache for so many busy business owners,
entrepreneurs and social media managers.!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Welcome!
“Americans spend more time
on social media than any
other major Internet activity,
including email.”!
Business Insider!
@HarrisonBlum! #RocksDigital!
Social Media Examiner!
Marketing professionals spend the most time on social media.!
@HarrisonBlum! #RocksDigital!
Where do we spend so much time
on social media?!
@HarrisonBlum! #RocksDigital!
Curating, Finding &
Posting Content ! Learning & Continued
Education !
Analyzing Efforts!
Analyzing
Competition! Responding to
Comments &
Questions!
MOST TIME
CONSUMING!
LEAST TIME
CONSUMING!
@HarrisonBlum! #RocksDigital!
This is most likely due to…!
@HarrisonBlum! #RocksDigital!
Inefficient Time Management!
Limited or Limiting Resources!
Simply Overwhelmed!
Wasting Time!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Where do we start?!
@HarrisonBlum! #RocksDigital!
Establish Goals & Objectives!
Define Their Audience !
Define Brand Personality & Tone!
Discover Their Brand Differentiator!
Define The Customer Journey!
Develop a Strategy!
Test, Test, Test!
!
@HarrisonBlum! #RocksDigital!
We had our work cut our for us!!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
BUILD AUDIENCE!
CONVERSION!
ENGAGEMENT!
Blitzmetrics!
@HarrisonBlum! #RocksDigital!
BUILD AUDIENCE!
Blitzmetrics!
@HarrisonBlum! #RocksDigital!
Blitzmetrics!
ENGAGEMENT!
@HarrisonBlum! #RocksDigital!
CONVERSION!
Blitzmetrics!
@HarrisonBlum! #RocksDigital!
CONVERSION!
Blitzmetrics!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Don’t want to build a
landing page? Create
a Facebook App or
Microsite!!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Implement an email automation series!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Understanding this helps focus our
mission with social media.!
@HarrisonBlum! #RocksDigital!
How did we save time?!
@HarrisonBlum! #RocksDigital!
How did we save time?!
We developed a system for repeatable success! !
@HarrisonBlum! #RocksDigital!
Starting with implementing a social
media management system for
posting regular updates. !
@HarrisonBlum! #RocksDigital!37!
I Google Docs!!
•  Accessible !
•  Collaborative!
•  Easy to refine and make
changes to.!
!
@HarrisonBlum! #RocksDigital!38!
@HarrisonBlum! #RocksDigital!39!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!41!
The best affordable social media scheduling
tool on the market. !
!
@HarrisonBlum! #RocksDigital!42!
@HarrisonBlum! #RocksDigital!43!
The best affordable social media scheduling
tool on the market. !
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
@HarrisonBlum! #RocksDigital!44!
The best affordable social media scheduling
tool on the market. !
!
Provides helpful scheduling tools, a decent
monitoring platform. You can also track
keywords.!
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
@HarrisonBlum! #RocksDigital!
QUICK TIP: Post Natively to Facebook!
!
@HarrisonBlum! #RocksDigital!eMarketer
@HarrisonBlum! #RocksDigital!
QUICK TIP: Boosting Posts Ensures Exposure !
!
@HarrisonBlum! #RocksDigital!
Specific targeting and a $50
budget yielded a 5,000% lift in
Facebook Engagement and a
156% Increase in Website
Traffic during a two week long
campaign.!
@HarrisonBlum! #RocksDigital!
Download Pages App!
@HarrisonBlum! #RocksDigital!
Build Your Content Strategy & Pipeline!
@HarrisonBlum! #RocksDigital!
“Extraordinary content starts with an
extraordinary idea.”!
@HarrisonBlum! #RocksDigital!
Share Content That’s Useful,
Memorable, and Relevant. !
@HarrisonBlum! #RocksDigital!
Before we go further let’s define what
“Content Marketing” is. !
@HarrisonBlum! #RocksDigital!
“A strategic marketing approach
focused on creating and distributing
valuable, relevant, and consistent
content to attract and retain a clearly
defined audience – and ultimately, to
drive profitable customer action.”!
@HarrisonBlum! #RocksDigital!
Think less about what to post next
and more about what to do next
that’s worth posting.!
@HarrisonBlum! #RocksDigital!
Ask yourself these 3 questions:!
@HarrisonBlum! #RocksDigital!
1.  What does my community care about?!
2.  Who are we authentically?!
3.  How can we deliver an extraordinary brand
proposition?!
@HarrisonBlum! #RocksDigital!
6 things you need to be
doing with your content!
@HarrisonBlum! #RocksDigital!
Sharing Native Video – NOT Links!1!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Screen Shot from Facebook Insights!
@HarrisonBlum! #RocksDigital!
Sharing GREAT Visual Content !2!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Super Fast! Image Creation Resources!
@HarrisonBlum! #RocksDigital!
A good sense of humor will take you far!!3!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Boost Your Posts!4!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Google Analytics
@HarrisonBlum! #RocksDigital!
Google Analytics
@HarrisonBlum! #RocksDigital!
Get Creative with Trending Topics!5!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Test, Test, Test!6!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!78!
Build Your Content Pipeline!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Apps, Extensions & Extras!
@HarrisonBlum! #RocksDigital!
Did you know…!
@HarrisonBlum! #RocksDigital!
The average reach for brand
pages is 6%.!
Locowise - February 2015!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
5 timeless steps to generating leads (and
profit!) from Facebook Advertising.!
@HarrisonBlum! #RocksDigital!
Step 1: Create an offer so good that
people would (theoretically) pay for it.!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Step 2: Create a landing page!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Step 3: Create your audiences!
@HarrisonBlum! #RocksDigital!
The top 3 performers are:!
Website Visitors!
Email & Phone Database!
Local Suburb (Interest Targeting)!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Step 4: Build your Ads!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Step 1: Choose your objective
@HarrisonBlum! #RocksDigital!
Step 2: Who do you want your ads to reach?!
@HarrisonBlum! #RocksDigital!
If you try to target everyone, you
will reach no one.!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Facebook will make suggestions!
@HarrisonBlum! #RocksDigital!
Example Interests & Behaviors!
@HarrisonBlum! #RocksDigital!
Example Interests & Behaviors!
@HarrisonBlum! #RocksDigital!
How much do you want to spend?!
@HarrisonBlum! #RocksDigital!
What text and links do you want to use?!
@HarrisonBlum! #RocksDigital!
So what’s possible?!
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Step 5: Review, Refine, Refresh, Repeat!
@HarrisonBlum! #RocksDigital!
1.) Topics!
2.) Headline!
3.) Copy!
4.) Call-to-action!
5.) Ad spend!
6.) Targeting!
@HarrisonBlum! #RocksDigital!
Feeling Overwhelmed? !
@HarrisonBlum! #RocksDigital!
@HarrisonBlum! #RocksDigital!
Harrison Blum!
Social Media Expert!
Certified Social Media Trainer!
!
Z Interactive!
http://zinteractiveco.com!
hblum@zinteractiveco.com!
(970)389-3515!
Thank You!
http://social.zinteractiveagency.com/RocksDigital

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The Secret Sauce: Social Media for Brands in 20 Minutes a Day