Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
2. @HarrisonBlum! #RocksDigital!
Topics Covered Today!
• The Engagement Funnel!
• Building a Social Media Marketing System!
• Running Facebook Ads Like the Pros!
• Converting Facebook Fans into Qualified Leads!
• Steps to Automate Your Social Media Marketing!
• 6 Ways to Own the Facebook Newsfeed!
• Resources for Continued Success!
3. @HarrisonBlum! #RocksDigital!
Harrison Blum is the owner of Z Interactive. He is an
accomplished marketing professional with broad agency and
entrepreneurial experience with a long history of building
remarkable brands.!
!
Harrison has extensive knowledge of the entertainment industry
where he began his career working with concert promotion giants
AEGLive and LiveNation.!
!
He has proven success in brand development, content marketing
and social strategy where he’s had the pleasure working with
companies like New Line Cinema, Margaritaville Caribbean,
Bowers & Wilkins and On The Border.!
Welcome
Harrison Blum - Consultant - Owner at Z Interactive, LLC!
4. @HarrisonBlum! #RocksDigital!
Managing your social media activities every
single day, staying on top of the latest tech
trends, and ensuring you get a decent ROI from
the time and money you invest can be a great big
headache for so many busy business owners,
entrepreneurs and social media managers.!
9. @HarrisonBlum! #RocksDigital!
Curating, Finding &
Posting Content ! Learning & Continued
Education !
Analyzing Efforts!
Analyzing
Competition! Responding to
Comments &
Questions!
MOST TIME
CONSUMING!
LEAST TIME
CONSUMING!
43. @HarrisonBlum! #RocksDigital!43!
The best affordable social media scheduling
tool on the market. !
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
44. @HarrisonBlum! #RocksDigital!44!
The best affordable social media scheduling
tool on the market. !
!
Provides helpful scheduling tools, a decent
monitoring platform. You can also track
keywords.!
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
54. @HarrisonBlum! #RocksDigital!
“A strategic marketing approach
focused on creating and distributing
valuable, relevant, and consistent
content to attract and retain a clearly
defined audience – and ultimately, to
drive profitable customer action.”!
57. @HarrisonBlum! #RocksDigital!
1. What does my community care about?!
2. Who are we authentically?!
3. How can we deliver an extraordinary brand
proposition?!
121. @HarrisonBlum! #RocksDigital!
Harrison Blum!
Social Media Expert!
Certified Social Media Trainer!
!
Z Interactive!
http://zinteractiveco.com!
hblum@zinteractiveco.com!
(970)389-3515!
Thank You!
http://social.zinteractiveagency.com/RocksDigital