12. 150,00300,00450,00600,00
Dec '10 Jun '11 Sep '11 Dec '11 Apr '12 May '12 Jul '12 Sep '12 Jan '13 Feb '13 Jun '13 Sep '13 Dec '14 Sep '15 Jun '16 Dec '16
1 5 10 15
40
50
80
100
90
100
130
150
300
400
500
600
Instagram Growth
in millions
37. Curate Content via the LiveWall
& Promote your Landing Page on
your Instagram profile.
Your Landing Page will feature
beautiful testimonials from
other Instagrammers with the
look and feel of your website.
Invite the photographer to
check the Landing Page.
They will love and start to
follow you on Instagram.
42. Wat doen wij?
● Wij selecteren elke dag een foto van Rotterdam
(#igersrotterdam)
● Hiermee bouwen wij aan een community
voor fotografen uit Rotterdam en omgeving
● Organiseren offline events (Instameets)
● Bijkomstigheid: Promotie Rotterdam
44. Hoe zorg ik voor UCG
● Verzin een Hashtag
● Creëer een start met een give away / fotowedstrijd
● Betrek je fans, doe een “Take over”, creëer ambassadeurs
● Offline events
● Denk als een Instagrammer (niet als een bedrijf)
● Zorg voor regelmaat en kwaliteit
● Instagram Stories
● De laatste 9 foto’s zijn je visitekaartje
88. Ondernemersactie #welcomeMTV
• 15 globes zichtbaar in de stad bij 74 ondernemers
• Goede verbinding maken tussen online en offline
• Ondernemers zelf ook actief in aanjagen actie
• 2 MTV EMA kaarten voor de winnaar als activatie
(en goodiebags ter verloting onder deelnemers)
92. Meer interactie: Bijvoorbeeld bij @fourwindsphoto rond de 20, normaal rond de 8
Gemiddeld rond 20 nieuwe volgers per dag,
gedurende take-over 30 per dag
136. authenticity
•Think and act like a person not like a
company. People like real people,
especially on social media.
•Never place pictures, photo’s and
video’s that do not represent or match
you.
•Use content from others to get good
content simply and fast. USG is trusted
more than other content and leads to
interaction
•Real photo’s and video (content) is
better than perfect ones
• Generate more awareness with a cross
media/360 degrees approach (i.e. use
the best Instagram photo for a billboard
or mention your IG account in video’s)
• Get to know your audience and learn
what their preferences and wishes are
•Use Instagram Insights and other tools
to see what is working and what’s not
•When you think of working with
influencers, they’ll have to match your
brand. Influencers really can boost your
account
relevancy
137. Consistency
• Reposting is good. You don’t have
generate own content constantly
• Always mention the original
photographer when reposting. It is
appreciated and you give them the
credit they deserve
•Post on a regular base, but keep a good
balance between quality and quantity
•Choose one language and only post in
that language
•Use location tags, in your (re)posts.
Instagrammers use them to search for
posts. Also be as specific as possible
•Search, create, use and stimulate
hashtags
•Use many different hashtags, there is
no limit. Place the 3 best in your
caption and the others in the first
comment
Tags
138. Photos
•Check the brightness of yor pictures:
brightere pictures tend to attract more
than dark ones
•Place your object on the crossing of the
horizontal and vertical lines and use the
‘Rule of thirds’ Instgram has a grid you
can use
•Plaats het te fotograferen object op een
snijvlak van horizontale en verticale
lijnen en gebruik hierbij het principe van
de
•People on pictures work well
•Stories are on top of your timeline and
can attract more than photo’s
•Cap the number of stories to 10. The
more stories you have the less
attention they get (too much to check)
•Experiment with stories, a lot is
possible (Boomerang, link to a blog,
filters, animations) and you can use it
for a behind the scenes video, to
broadcast events and to showcase
your products
•Be carefull with Live video, too much
could be annoying
Stories
139. Engagement
•Create fun opportunities which invite/challenge people to photograph. For example:
Create a photochallenge with a nice givaway or showcase them nice Instagrammable
moments and places photograph (i.e.The Avocado Show bike)
•Use your fans as ambassadors: tag and thank them in the comments of your re-posts
•Don’t be afraid to ask questions. It will emphasize that you interested and might give
relevant information
•Try to answer your messages and calls personally. People really appreciate that a real
person is behind that account
•Try to build a community instead of targeting one. If your product is interesting enough it
will attract people. You shouldn’t have to tell people why they will have to follow you
•Engage to get engagement. The more active you are on Instagram the more interaction will
take place and the more followers/authority you will get
140. Others
•Switch to a company profile so that you
can use Instagram Insights
•Connect Instagram with your other
channels like Facebook, so that you can
post from Instagram directly on
Facebook
•Check the Instagram account of your
competitors, it might give you some
good ideas. It can also give you some
inspiration for who to follow or
influencers you can use
•Dinsta (Instagram Photo Download)
•Chrome Extension Image Downloader
(for reposting)
•Later.com & Onlypult (scheduling posts
+ insights)
•Apps: Snapfeed, Avairy and VSCO
(spice up and adjust you photo’s)
Some handy links/apps
141. THE P WER OF
VISUAL STORYTELLING
WITH INSTAGRAM
