24. PUT ‘PS: I LOV E YO U. G E T
YO UR F R E E E -MA IL AT
HOTMAIL’ AT T HE B OT TO M
O F E AC H E-MAIL.
25. T H E Y S TA R T E D AV E R A GING
3,0 0 0 N E W U S E R S A DAY
July August
26. WITHIN 6 MONTHS, T H E Y W E R E UP TO
1 MILLION U S E R S
July September November
27. July September November January
F IV E W E E K S L AT E R , T HE Y HIT T H E 2
MILLION U S E R MARK
28. IN O N E C A SE,
BHATIA S E N T
O N E EMAIL TO
A FRIEND IN INDIA
29. WITHIN 3 W E E K S
HOTMAIL H A D
3 0 0 ,0 0 0 U S E R S IN
INDIA
30. July September November January March May July September November
(There were only 70million internet users at the time)
W H E N T H E Y S O L D TO MICROS O F T 1.5 Y E A R S A F T E R L A UNCH, HO TMAIL
H A D 8.5 MILLION U S E R S
37. PR
PARTNERSHIPS
3. R E T E N T I O N
Users comeback
الموقع وزيارة الخدمة إلستخدام الزوار عودة
38. PR
PARTNERSHIPS
4 . R E F E R R AL
Users like the product
enoughto refer friends
والمستخدمين العمالء دعوة
منهم الخدمة نشر أو ألصدقائهم
للجمهور
Re fe rra l
39. PR
PARTNERSHIPS
5. R E V E N U E
Users dosomethingthat
leads you to make money
ورفع إيرادات على الحصول
تكاليف وتقليل اإليرادات معدل
عمالء على الحصول Re fe rra l