Cartoon Network is launching a music album exclusively featuring songs from popular cartoon shows like Scooby Doo, Looney Toons, and Powerpuff Girls. This will tap into the growing kids entertainment market in India, which has high potential given India's young population. Cartoon Network sees this as an opportunity due to India's strengthening regulatory environment and growing middle class with more disposable income. The album will target children ages 4-14 in urban areas. Cartoon Network will promote the album through radio airplay, advertisements on its channels, sales promotions, and public relations events.