Ed Sheeran Digi Pak

1. E D S H E E R A N
D I G I P A K A N A L Y S I S

2. C O L O U R
S C H E M E S
• The clear colour scheme in
this album artwork is the use
of orange, this has been
used as the colour orange
has become a symbol of the
artist Ed Sheeran due to his
ginger hair. This appeals to
the audience as the
understand the clear link
between the two colours and
why it has been used.

3. F O N T
• The font in this digi-pak is small
serif. This is done because it is
very iconographical of the
particular genre that Ed Sheeran
is associated with. This white font
makes the words stand out over
the orange background and as
they are centered in the middle it
makes them more prone to grab a
lot more attention. However the
text on the front cover of the page
is kept to a bare minimum so that
the close up is the main focal
point.

4. H O W T H E S T A R
I S
C O N S T R U C T E D
• The star in this particular
digi pak has been
presented with a extreme
close up of the face. This
has been done so that it is
easily recognisable when
trying to point it out.

5. I C O N O G R A P H I C A
L O F T H E
G E N R E .
• this digipak is
iconographical of the genre
due to the typography as it
is serif, this has been done
purposly as it gives the
whole artwork a indie and
hipster feel. This appeals to
the audience because they
as indie has become a lot
more popular in recent
years.