What hoverboards tell us about innovation, globalization, IP and more!

1. Source:HAX.co
8 LESSONS FROM THE HOVERBOARD CRAZE

2. And it has already fragmented!
HovertraxSegway Ninebot MiniOnewheel Solowheel Z-board
LESSON 1: THE MARKET IS FASTER THAN OUR LANGUAGE
Self-balancing scooter?Hoverboard?
Smart scooter? Smart board?
Smart balance wheel?

3. Protect yourself with science, software or a community
LESSON 2: COMMODITIZATION REACHED LIGHT SPEED

4. Protecting and commercializing is just as hard
LESSON 3: INVENTING IS ONLY HALF THE BATTLE
1986 2001
15
YEARS
15
YEARS
2016

5. Hoverboards benefit from the lack of patent
and China’s “network model” of IP
LESSON 4: PUBLIC DOMAIN INVENTION
Source:Gizmodo

6. Was it making tablets or selfie sticks last year?
LESSON 5: SHENZHEN’S SUPPLY CHAIN POWER

7. “Fun to ride for 5 minutes at a gadget conference, insane to buy”
TechCrunch, January 2015 (prices dropped 80% since then)
LESSON 6: HITS ARE HARD TO PREDICT

8. Importers and customers should do proper due diligence
LESSON 7: BUYERS BEWARE
With this product:
- No address
- Potential fake components
- Certified (CE, FCC) does
not mean safe to ride

9. Ninebot? Razor? Mark Cuban? 2016 will decide on the winners!
LESSON 8: THE GAME IS STILL ON

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13. LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
HAX Tracks
60% Americas, 20% Europe, 20% Asia
60% B2C, 40% B2B

14. ADVANCED
MANUFACTURING
LIFESTYLEROBOTICS
“Fitbit trajectory”
“Lego for robotics” “Polaroid” mobile case
Circuit board printer $9 computer
Smart lights Mobile blood testing
HEALTH
IoT
ENABLEMENT
LIFESTYLE