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Building
DeepTechStartups
OutsideSiliconValley
Intro
HAX&SOSV
SOSV Fund
$550M AUM
800+ startups
Most Active
Lead Investors
Globally In 2018
#1 in IoT #4 in Health Tech
SOSV Model
Advanced
prototype
Lab
prototype
Idea Product Growth
1 2 3 4 5
Pre-pre-seed Pre-seed Seed Series A Series B, etc.
Ireland
Back office
London
Biotech
Paris
Liaison
Taipei
Mobile
Shanghai
Cross-border internet
Shenzhen
Hardware
SF
Hardware

Biotech
NYC
Food

Blockchain
Hands-on Capital
Hands-on Capital
Labs
Experts
01/
02/
Unique ecosystems03/
HAX ShenzhenIndieBio SF
100+STARTUPS
PER YEAR
7
JUMP BIKES
Uber, $200M + stock
HARMONIX
$175M + earn-out
Makeblock (val. $367M)
Memphis Meats (Gates…)
BitMEX (#1 Crypto exch)
Formlabs GetAround
Some
SOSV
Startups
Digital Therapy
Flow Neuroscience
Brain Stimulation

Depression Treatment
Digital Diagnostic
Criam Tech
Instant Blood Type Diagnostic
Digital Tool
OpenTrons
Pipetting Robot For Biotech
Industrial Automation
Youibot
Autonomous Robots For Inspection
Consumer Tech
Nura
Personalized Audio
(Stevie
Wonder)
Sweden Portugal NYC
China Australia
AUTOMATING
THE PEST CONTROL
INDUSTRY
Part1
SiliconValley
Silicon Valley
100 years history01/
Multiple cycles02/
Set of resources03/
Vacuum Tubes
1
Test
Equipment
MicrowavesICs
PCs Internet
Social Media
2
34
5 6
7
1920s 1930s
1960s 1950s
1980s 1990s
2010s
Source: steveblank.com/secret-history/
China
USA
RoW
$293B
VC Funding
2016 2017 2018
Source: Crunchbase News
Ecosystem
TalentCapitalMarket Infrastructure Regulations
1 2 3 4 5
1 Market Local Regional Global
2 Capital Angel Seed Growth Exits
3 Talent Tech Design Sales Management Finance
4 Infrastructures Telecom Payment Logistics Utilities
5 Regulations Incorporation Bankruptcy Employment Immigration Taxes
6 Safety Net Benefits Job market
Ecosystem What can be changed?
About Exits…
• 7 events in 2018
• SF, NYC, London, Paris

• 50 experts
• Founders & VCs

• Corp Devs, Bankers, Lawyers, CFOs

• John Chambers (Cisco)
Lessons
• Myths
• Unicorns? Maybe.

• IPOs? Maybe.

• Pragmatic path
• >90% of exits are M&As

• You have to prepare!

• Be visible + connect early
FOMO? FOSO
• The problem(s)
• Fear Of Selling Out

• VCs want homeruns

• 1 egg in 1 basket
• Millions before Billions

• Balance risk

• Critical to ecosystem health
‘You sold out.’
‘You’re not going
to amount to anything’
Captain Disillusion
Opens Patreon Account
1 Market Local Regional Global
2 Capital Angel Seed Growth Exits
3 Talent Tech Design Sales Management Finance
4 Infrastructures Telecom Payment Logistics Utilities
5 Regulations Incorporation Bankruptcy Employment Immigration Taxes
6 Safety Net Benefits Job market
Ecosystem
Safety Nets
Silicon Valley Japan?Most places
Fluid Job Market
Unemployment Benefits
Part2
DeepTech
Congratulations!
Important01/
Not easy02/
Software into the real world03/
Deep Tech
Tech Mix (CS + Other)01/
Longer time02/
More capital03/
Walls & Moats
Patents
Regulations
Distribution
Network Effects
Stickiness
Technology
Team
MOATS
WALLS
Risks
(Tech) x (Market) x (Execution)
Why Investors ‘Pass’
'Only invest in US & Canada’
‘Invested in competitor’
‘Don’t know enough about this market’
02/
03/
05/
‘Too early’01/
‘Market is too small’04/
Why Investors ‘Pass’
'Only invest in US & Canada’
‘Invested in competitor’
‘Don’t know enough about this market’
02/
03/
05/
‘Too early’01/
‘Market is too small’04/
‘Don’t think YOU can do it’06/
Part3
WhatToDo?
e.g. Flying Car
Sub-Systems
Flying
Tech
Flux
Capacitor
Mr.
Fusion
1
2
3
Risks
Propulsion
Aerodynamics
Structure
Noise
Battery
Regulations
Customers
• How long?

• How much?

• Right team?
The Challenge
• Building the right thing (10x? scaling?)

• With the right team

• At the right time

• With the best resources
i-Corps (US ~100 nodes + Canada)
The Right Thing
Entrepreneur First
(UK, FRA, GER, HK, SIN, Bangalore)
01/
02/
DeepTech Founders (France / EU)03/
+ +
Business model
canvas
Customer
Discovery
Agile
Methodology
The Right Thing
Case:Autonomow
Unfortunately, not a HAX company
2011
Case:Autonomow
Unfortunately, not a HAX company
Mowing = Mild interest
Weeding = Need NOW!
Autonomy not needed
“Autonomow is no mo’ …”
7 weeks
20 interviews
6 site visits
2011
Case:Autonomow Carrotbot
Prototype
in 1 week
Computer vision
Laser
Hot Oil
Spray
(organic)
2011
Case: Blue River
Acquired by
John Deere
for $305M
Carrotbot
2017
Epilogue(s)
2019
HAX invests
in spray AND laser
New iCorps team
using… fire!
01/
02/
129 interviews
‘Fire Roomba’ Crop counting
Specialty crops
corn, soy, berries
No.1 risk at early stage
Learning machines
01/
02/
Where to learn from?03/
The Right Team
Give up
earlySevere
Asperger
Can’t
execute
‘Artist’
Silicon Valley
Burn Rate
Caught Up In
Startup Theatre
Can’t get
along ‘Maker’
Addiction
DeathHarassment
The Right Team Issues
Give up
earlySevere
Asperger
Can’t
execute
‘Artist’
Silicon Valley
Burn Rate
Caught Up In
Startup Theatre
Can’t get
along ‘Maker’
Addiction
DeathHarassment
The Right Team Issues
The Right Team
EntrepreneurInventor ManagerEngineer
Software, Maths, Mechanical, Electrical, Design, Prototyping, Sourcing,
Manufacturing, Logistics, Marketing, PR, Pricing, Recruiting, Financing, etc.
Evolution
Know thyself
Strong: Vision & Analysis
01/
02/
Weak: Org & Com03/
STRONG
WEAK
The Right Team
The Right Time
• Why now?
• 18 months ahead is great

• 3 years ahead is terrible
Magic Leap
Founded 2011
Raised $2.3B
LaunchAug 2018
The Best Resources
The Best Resources
The Best Resources
Sub-systems Jokes
Iteration speed 6 times / night
Feedback Instant
MVP ‘Tight 5’
Product 1 hour show
The Best Resources
• Speed up
• Lower burn rate
The Best Resources
$115,000
AVG. SOFTWARE
ENGINEER
$3,600
AVG. TWO
BEDROOM
SF is expensive
at any stage…
• Science / Prototype(s) / Production / Funding(s) / Customers

• Not all in one place, even in Silicon Valley!

• Target the next milestone
The Best Resources
NEXT
2 4 861 3 7 95
Identify Customers
EVT DVT 1
Manufacturing samples
DVT 2
Marketing samples
PVT Pilot Unit 

Production
SOSV (pre-seed) SEED
Product Dev $$$
Month
10
Pilot
12+ 18+
Roll-out
24+
SERIES A
Program
Development
Sales
Fundraising
Shenzhen San Francisco
Develop CRM &
Sales Materials
Pitch Customers
Mass 

Production
Establish product 

benefits
Fundraising
Timeline: Enterprise / Robotics
2 4 861 3 7 95
Identify Customers
EVT DVT 1
Manufacturing samples
DVT 2
Marketing samples
PVT Pilot Unit 

Production
SOSV (pre-seed) SEED
Product Dev $$$
Month
10
Pilot
12+ 18+
Roll-out
24+
SERIES A
Program
Development
Sales
Fundraising
Shenzhen San Francisco
Develop CRM &
Sales Materials
Pitch Customers
Mass 

Production
Establish product 

benefits
Fundraising
Timeline: Enterprise / Robotics
Labs

Shenzhen (50,000sqft) + SF
Speeding Up Prototyping
Suppliers

#1 electronics supply chain
01/
02/
Experts & Peers
30 in-house (ID, Sourcing, DFM, etc.)
>50 founders (20-30 startups)
>700 alum founders (>200 startups)
03/
1 year => 4 months
Compressing Time
Lower costs (& burn rate)
01/
02/
Lower risk03/
Summary
KeyIdeas
Local leverage
Learn fast
01/
02/
Connect to ecosystems03/
Summary Invention
Team
Prototyping
Production
Customers
Funding
Lukasz Gadowski
Chairman, Delivery Hero

South Summit 2018
Lukasz Gadowski
Chairman, Delivery Hero

South Summit 2018
“Dealing with differences
in markets and cultures
is one of Europe’s skills”
Thankyou!
ben@hax.co
"Lovewith yourheart;
use yourhead
foreverythingelse."

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